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KORD-FM (102.7 FM) is a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
broadcasting a
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
format. Licensed to
Richland, Washington Richland () is a city in Benton County, Washington, United States. It is located in southeastern Washington at the confluence of the Yakima and the Columbia Rivers. As of the 2020 census, the city's population was 60,560. Along with the nearby c ...
, United States, the station serves the Tri-Cities area. The station is currently owned by
Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wi ...
and features programming from
Jones Radio Network Jones Radio Networks & Jones Media Group were branches of Jones International before being sold to Triton Media Group. JRN and JMN provide local radio stations with satellite-delivered formats. They also offer other services to local radio such ...
. The transmitter is located on Jump Off Joe.


History

The station went on the air in 1965. On October 11, 1989, the station changed its
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
from KZZK, using the on-air moniker KZ103 to the current KORD. As KZZK 102.7, this station operated a CHR/AC leaning format in the 1980s. Towards the end of that decade, it ceded the CHR market to then-powerhouse KIOK (OK95) and became a country music station.


References


External links


Official WebsiteFlash StreamAAC Stream
ORD-FM Townsquare Media radio stations {{Washington-radio-station-stub