KOLC (97.3 FM) is a commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

located in

Carson City, Nevada Carson City is an independent city and the capital of the U.S. state of Nevada. As of the 2020 census, the population was 58,639, making it the sixth largest city in Nevada. The majority of the city's population lives in Eagle Valley, on the ...

, broadcasting to the

Reno, Nevada Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada-California border, about north from Lake Tahoe, known as "The Biggest Little City in the World". Known for its casino and tourism industry, Reno is the ...

, Carson City and Lake Tahoe areas. KOLC, known as Ten Country, broadcasts a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

format. Its studios are located on Plumb Lane in South Reno, and its transmitter is located on McClellan Peak northeast of

History

97.3 MHz in Carson City went on air in 1972 as KPTL-FM. It was owned by William Cody Kelly and two years later was transferred to the Kelly Broadcasting Company, which gave its initials to the station's next callsign, KKBC. On August 30, 2011, KZTQ (moved to 93.7 FM Sun Valley, NV) changed their call letters to KSGG and began stunting towards a new format, landing at Rhythmic CHR as "Swag 97.3." This marks a return to the format on this signal, as it was the original format of KWNZ during the 1990s and early 2000s prior to relocating to the 93.7 signal in 2004. On March 18, 2013, KSGG began stunting, running a loop directing listeners to KSGG 1230 AM and FM translator K285EQ 104.9 FM. On March 20, 2013, KSGG changed their call letters to KOLC. On March 25, 2013, at 12 Noon, KOLC launched a

modern adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

format, branded as "Little City 97.3". On March 4, 2014, KOLC began stunting again, redirecting listeners to FM translator K223AL 92.5 FM in South Lake Tahoe (relays KLCA-HD3), which picked up the "Little City" modern AC format.Little City Moves to 92.5 FM Translator
/ref> The next day (March 5), KOLC ended stunting and launched a country music format, branded as "Ten Country @ 97.3". Rudy Michaels has been the morning show host since shortly after the transition to the country music format.

References

External links

* * OLC Radio stations established in 1972 {{Nevada-radio-station-stub