KNOR (93.7 FM), branded as "La Raza 93.7", is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

in the

Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...

/ Fort Worth area in Krum, Texas, transmitting on 93.7 FM. This station is owned and operated by

Estrella Media Estrella Media (formerly known as Liberman Broadcasting, Inc. from 1987 to October 14, 2019 and LBI Media, Inc. from October 15, 2019 until February 2, 2020) is an American media company based in Burbank, California, owned by private equity firm ...

. Its translation in English means "the race 93.7."

Station history

The station was first established as 105.7 KZEA in

1984 Events January * January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888. * January 7 – Brunei becomes the sixth member of the Association of Southeas ...

(then KTYX and KICM) in

Pauls Valley, Oklahoma Pauls Valley is a city in and the county seat of Garvin County, Oklahoma, United States. The population was 5,992 at the 2020 census, a decline of 3.2 percent from the figure of 6,187 in 2010. It was settled by and named for Smith Paul, a North ...

. The station plotted to move to the Dallas area on rimshot 93.7 frequency in 2002. In 2003, the KICM call letters and

country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while ...

format were sent to 93.7's sister station at 97.7- Ardmore, Oklahoma, whose callsign, KNOR and format, were assumed by 93.7, and the station went dark on the same day. The studios were moved to Krum, Texas on August 1, 2003 with signal testing beginning in the fall under a

smooth jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 19 ...

format (nothing more than the same Jazz disc continually repeated); regular programming began in March 2004 under an

urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban conte ...

format as Party 93.7; making it the only time in the 2000s the Metroplex had two

radio stations. In 2006, KNOR switched again to a Regional Mexican format now known as La Raza 93.7, much like its sister stations KTJM & KJOJ in Houston, Texas. The switch was kicked off with a music marathon, but the station is working on hiring local DJs. That same year, Liberman bought KNOR's former competitor, Hispanic Rhythmic

KZZA KZZA (106.7 MHz "La Ranchera 106.7 FM/1540 AM") is a commercial FM radio station licensed to Muenster, Texas, and serving northern communities in the Dallas-Ft. Worth Metroplex. It is owned by Estrella Media and it broadcasts a Classic Regiona ...

from

Entravision Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several of ...

and flipped that station back to its former Rhythmic Contemporary format around the same time as KNOR's change. Radio vet

Kevin McCarthy Kevin Owen McCarthy (born January 26, 1965) is an American politician, serving as House Minority Leader in the United States House of Representatives since 2019. A member of the Republican Party, he served as House Majority Leader under spea ...

was reported to have expressed serious interest in buying the station, but interference from a local media broker, who was trying to force its way in as a middleman on the transaction, ended up ruining the deal. McCarthy then scrapped his dream of ownership and signed on with the new KMSR-990 (now KFCD) as a

talk show A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Sh ...

host.

Signal

Unlike most of the area's FM stations like competitors KLNO and

KMVK KMVK (107.5 FM, "La Grande 107.5"), is a commercial radio station licensed to Fort Worth, Texas and serving the Dallas/Fort Worth Metroplex. The station is owned and operated by Audacy, Inc. KMVK broadcasts in Spanish and airs a radio form ...

, which transmit their signals from Cedar Hill, KNOR transmits its signal from Texas's largest structure, the Liberman Broadcasting Tower, Era, located on a ranch in unincorporated Cooke County. Therefore, KNOR's signal is much stronger in the Northwestern parts of the Dallas/Fort Worth metroplex as well as the cities of Decatur, Bowie, Gainesville, and Sherman, to as far north as

Healdton, Oklahoma Healdton is a city in Carter County, Oklahoma, United States. The population was 2,788 at the 2010 census. It is part of the Ardmore, Oklahoma Micropolitan Statistical Area. History A post office was established at Healdton, Indian Territory ...

, but is considerably weaker in Dallas, Fort Worth, and areas South and East of the cities themselves.

References

External links

*
DFW Radio/TV History
Regional Mexican radio stations in the United States NOR Radio stations established in 1984 Estrella Media stations {{Texas-radio-station-stub