KNMX (540 kHz) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

Las Vegas, New Mexico Las Vegas is a city in and the county seat of San Miguel County, New Mexico, United States. Once two separate municipalities (one a city and the other a town), both were named Las Vegas—West Las Vegas ("Old Town") and East Las Vegas ("New Town ...

, serving the Santa Fe area. The station is owned by Sangre De Cristo Broadcasting Co, Inc. It broadcasts a

Spanish language Spanish ( or , Castilian) is a Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a global language with more than 500 million native speakers, mainly in th ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

New Mexico music New Mexico music ( es, música nuevo mexicana) is a genre of music that originated in the US state of New Mexico, it derives from Pueblo music in the 13th century, and with the folk music of Hispanos during the 16th to 19th centuries in Santa F ...

with some Regional Mexican and

Ranchera Ranchera () or canción ranchera is a genre of traditional music of Mexico. It dates to before the years of the Mexican Revolution. Rancheras today are played in virtually all regional Mexican music styles. Drawing on rural traditional folk musi ...

music. By day, KNMX is powered at 5,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

s. But because

540 AM The following radio stations broadcast on AM frequency 540 kHz: 540 AM is a Canadian and Mexican clear-channel frequency. CBK, Watrous-Regina, Saskatchewan, CBT Grand Falls-Windsor, Newfoundland and Labrador, and XEWA San Luis Potosí, ...

is a Mexican and

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

clear-channel A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-cou ...

frequency, KNMX must reduce nighttime power to only 20 watts to prevent skywave interference to the dominant Class A stations on this frequency. It uses a directional antenna at all times. Programming is also heard on

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tra ...

99.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

K260DJ.

History

On April 11, 1979, San Miguel Broadcasting Company, Inc., filed a construction permit to build a new radio station at 540 kHz in Las Vegas. The

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...

approved the construction permit in December, and the station began broadcasting in October 1980. It was the area's first Spanish-language radio outlet, though it took three years for KNMX to turn a profit. San Miguel owned the station until 1993, when it filed for Chapter 7 bankruptcy. Sangre de Cristo acquired KNMX in 1996 for $235,000, after the station had been placed in trusteeship.

References

External links

{{Santa Fe Radio NMX Radio stations established in 1979 1979 establishments in New Mexico