KMRX (96.1 FM, "Big 96.1") is a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

music formatted

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

located and licensed in

El Dorado, Arkansas El Dorado, founded by Matthew Rainey, is a city in, and the county seat of, Union County, on the southern border of Arkansas, United States. According to the 2010 census, the population of the city is 18,884. El Dorado is headquarters of the Ark ...

and serves

North Louisiana North Louisiana (french: Louisiane du Nord), also known locally as Sportsman's Paradise, (a name sometimes attributed to the state as a whole) is a region in the U.S. state of Louisiana. The region has two metropolitan areas: Shreveport-Bossier Ci ...

and

South Arkansas South Arkansas lies within the southernmost portions of Arkansas Gulf Coastal Plain and Delta regions. It encompasses the lower 15 counties of the state. History In the 1920s, nationwide attention focused on South Arkansas when the Smackover F ...

. The station is owned and operated by

Noalmark Broadcasting Corporation Noalmark Broadcasting Corporation is a radio and media company based in El Dorado, Arkansas. Founded by William C. Nolan Jr., Edwin B. Alderson Jr. and El Dorado car dealer Russell Marks (all deceased) in 1970, it owns radio stations in Arkansas ...

. The station was assigned the KMRX

call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...

on July 5, 2004. When its call letters were KXZX, the station originally had a HAC format and was branded as "97X". When the call letters changed to KMRX, the station was rebranded as "Mix 96.1" and then "Power 96.1". The station aired

The Kidd Kraddick Morning Show ''The Kidd Kraddick Morning Show'' (formerly ''Kidd Kraddick in the Morning'') is an American ensemble morning radio show that originates from Dallas, Texas. The show is heard weekday mornings on flagship station, KHKS, and on dozens of other r ...

during this time. In 2017 when the station switched its format to classic hits and became "Big 96.1", the HAC format moved to

KELD-FM KELD-FM (106.5 MHz) is a radio station licensed to Hampton, Arkansas, United States, the station serves the El Dorado area. The station is currently owned by Noalmark Broadcasting Corporation Noalmark Broadcasting Corporation is a radio and ...

which rebranded as "106.5 the Planet". KMRX is managed by Patrick Nolan.

References

External links

MRX Classic hits radio stations in the United States Noalmark Broadcasting Corporation radio stations El Dorado, Arkansas {{Arkansas-radio-station-stub