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KMLK (98.7 FM, "The Heart and Soul") is an American
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
airing an
urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...
format licensed to
El Dorado, Arkansas El Dorado, founded by Matthew Rainey, is a city in, and the county seat of, Union County, on the southern border of Arkansas, United States. According to the 2010 census, the population of the city is 18,884. El Dorado is headquarters of the Ark ...
. The station is owned by
Noalmark Broadcasting Corporation Noalmark Broadcasting Corporation is a radio and media company based in El Dorado, Arkansas. Founded by William C. Nolan Jr., Edwin B. Alderson Jr. and El Dorado car dealer Russell Marks (all deceased) in 1970, it owns radio stations in Arkansas ...
. It was formerly known as "Q99". On July 13, 2017, the then-KLBQ and its country format moved to 101.5 FM Junction City, swapping call signs and frequencies with urban adult contemporary-formatted KMLK.Noalmark Swaps Formats in El Dorado
Radioinsight - July 17, 2017


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MLK Noalmark Broadcasting Corporation radio stations Radio stations established in 1963 1963 establishments in Arkansas Urban contemporary radio stations in the United States El Dorado, Arkansas {{Arkansas-radio-station-stub