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KLVE (107.5 FM, "107.5 K-LOVE") is a commercial
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
with a Spanish AC format. The station is owned by
TelevisaUnivision TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American mass media, media company headquartered in New York and Mexico City, which owns the American Spanish language broadcast network Univision. 45% of the company is ...
, and is the
flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalt ...
for the
Uforia Audio Network Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio broadcaster in the United States, and ...
. The station has studios and offices located on Center Drive (near I-405) in
West Los Angeles West Los Angeles is an area within the city of Los Angeles, California. The residential and commercial neighborhood is divided by the Interstate 405 freeway, and each side is sometimes treated as a distinct neighborhood, mapped differently by di ...
, and the
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
is located atop Mount Wilson. KLVE also uses a 100-
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
booster station A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...
in
Santa Clarita Santa Clarita (; Spanish for "Little St. Clare") is a city in northwestern Los Angeles County in the U.S. state of California. With a 2020 census population of 228,673, it is the third-largest city by population in Los Angeles County, the 17th ...
, KLVE-FM1 on 107.5 MHz.


History


Early years

On May 2, 1959, the station first signed on as KBBI owned by the Bible Institute of Los Angeles. Airing a
Christian radio Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk progra ...
format, it marked a re-entry to radio operations for the Bible Institute since selling off KTBI (1300 AM) in 1931; now known as KWKW (1330 AM), that station remains the oldest surviving radio station in the United States to have been signed on by a religious institution. In 1970, the Bible Institute, then doing business as Biola Schools and Colleges, sold KBBI and sister station
KBBW KBBW (1010 kHz) is a commercial AM radio station in Waco, Texas. It is owned by American Broadcasting of Texas and airs a Christian talk and teaching radio format. KBBW is powered at 10,000 watts by day. But because 1010 AM is a Canadian c ...
in
San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the List of United States cities by population, eigh ...
to PSA Broadcasting, a subsidiary of San Diego-based
Pacific Southwest Airlines Pacific Southwest Airlines (PSA) was a regional U.S. airline headquartered in San Diego, California, that operated from 1949 to 1998. It was the first large discount airline in the United States. PSA called itself "The World's Friendliest Airl ...
, for $1.15 million. PSA changed KBBI's
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
to KPSA in 1971, followed by KEZM in 1973. PSA operated four stations in California, all with
easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...
formats; KPSA was marketed primarily to women, complete with an in-house poet.


KLVE - "K-Love"

On September 4, 1974, the station changed its call letters to KLVE and began airing a
soft rock Soft rock is a form of rock music that originated in the late 1960s in Southern California and the United Kingdom which smoothed over the edges of singer-songwriter and pop rock, relying on simple, melodic songs with big, lush productions. S ...
format, using the slogans "Something to Love", and "Get Your Rock Soft". In September 1975, K-Love Broadcasting Inc. bought the station. By the late 1970s, the new ownership ushered in the first Spanish-language FM station in Los Angeles. KLVE has consistently been the market's leading Spanish-language station for decades. It has maintained that lead with the advent of
Arbitron Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
's
Portable People Meter The Portable People Meter (PPM), also known as the Nielsen Meter, was a system developed by Arbitron (now Nielsen Audio) to measure how many people are exposed or listening to individual radio stations and television stations, including cable tel ...
(PPM) electronic ratings measurement. With a weekly audience of nearly two million people, KLVE is among the most listened-to Spanish-language radio stations in the U.S., usually second to
WSKQ WSKQ-FM (97.9 MHz), known on-air as "La Mega 97.9", is a radio station licensed to New York City and is owned and operated by Spanish Broadcasting System (SBS). The station has a tropical format, which consists of such musical styles as salsa, ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, according to
Nielsen Audio Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
. The KLVE studio was located in
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...
from 1975 to 1999. In 2000 it moved to
Glendale Glendale is the anglicised version of the Gaelic Gleann Dail, which means ''valley of fertile, low-lying arable land''. It may refer to: Places Australia * Glendale, New South Wales ** Stockland Glendale, a shopping centre *Glendale, Queensland, ...
, on Central Avenue south of the CA-134 Freeway. In 2013, as part of Univision Radio, KLVE joined sister radio stations KTNQ (1020 AM), KSCA (101.9 FM), KRCD (103.9 FM and KRCV (98.3 FM) at the Univision Los Angeles Broadcast Center west of the I-405 Freeway in Los Angeles. KLVE is unrelated to K-Love, an English-language
Christian radio Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk progra ...
network owned by the non-profit
Educational Media Foundation Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, Tennessee, a suburb of Nashville. EMF is the parent company of K-LOVE and Air1—the world's largest ...
(EMF) based in
Rocklin, California Rocklin is a city in Placer County, California, about from Sacramento, and about northeast of Roseville in the Sacramento metropolitan area. Besides Roseville, it shares borders with Granite Bay, Loomis and Lincoln. As of the 2010 census, Ro ...
. Within California, the EMF's trademark for "K-Love" does not apply in Los Angeles, Orange, Ventura, Inyo, western portions of San Bernardino, San Diego, eastern portions of Kern, and western portions of Riverside, where Univision holds exclusive rights to the name under its own trademark registration. When the EMF acquired Los Angeles's KSWD as part of
Entercom Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...
's merger with
CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broadc ...
, the broadcaster was required to reach an agreement with Univision in order to use the "K-Love" brand within networked programming on the station; although details were not specified, the station is promoted locally under the name "Positive, Encouraging 100.3", with the positioning statement "the K-Love for Christian music".


On-air personalities

KLVE's morning show had been co-hosted by the husband-and-wife duo of Omar Velasco and Argelia Atilano (1993 graduate of Garfield High School in East Los Angeles) since 2003. On October 11, 2021, morning radio personalities Omar Velasco and Argelia Atilano were replaced by afternoon radio personality Ysaac Alvarez to take over the morning duties. News anchor Richard Santiago and traffic reporter Liz Alvarado cover the news and rush-hour traffic reports for the morning show as well.


HD Radio

KLVE broadcasts four channels in HD. HD Radio Guide for Los Angeles While the primary channel
simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
s the station’s FM signal, channels HD2 and HD3 air Armenian-language programming and channel HD4 airs
Russian-language Russian (russian: русский язык, russkij jazyk, link=no, ) is an East Slavic language mainly spoken in Russia. It is the native language of the Russians, and belongs to the Indo-European language family. It is one of four living Eas ...
programming.


References


External links


FCC History Cards for KLVE
* *


Notes

{{Univision Communications LVE Univision Radio Network stations LVE Hispanic and Latino American culture in Los Angeles Mass media in Los Angeles County, California Radio stations established in 1975 1975 establishments in California