KLUR is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

serving

Wichita Falls, Texas Wichita Falls ( ) is a city in and the seat of government of Wichita County, Texas, United States. It is the principal city of the Wichita Falls Metropolitan Statistical Area, which encompasses all of Archer, Clay, and Wichita counties. Accordin ...

and Vicinity with a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

format. It operates on FM frequency 99.9 MHz and is under ownership of

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 87 ...

History

Construction of KLUR, named KFMC for its first few months of existence, began in November 1962, and the station signed on shortly after. The station was built and originally owned by Fred Marks, CEO of Nortex Broadcasting Company. KLUR Broadcasting Company bought the station in 1970 and upgraded it from 20,000 watts ERP to 100,000 three years later; Cumulus bought the station from the Beard family in 1997. The station has had many nicknames including "King of the Country". Former on-air talent includes Bob St. Clair (Will Hutson), Dan Baker, and Jim Russell.

External links

99.9 KLUR - official website
Country radio stations in the United States

LUR A lur, also lure or lurr, is a long natural blowing horn without finger holes that is played with a brass-type embouchure. Lurs can be straight or curved in various shapes. The purpose of the curves was to make long instruments easier to car ...

Cumulus Media radio stations {{Texas-radio-station-stub