KLQV (102.9
FM, "Amor 102.9") is a
Spanish AC radio station in
San Diego, California
San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...
, broadcasting from an antenna located on top of
Mount Soledad in
La Jolla. The station is owned by
TelevisaUnivision along with
KLNV
KLNV (106.5 FM, "Que Buena 106.5") is a Regional Mexican radio station broadcasting to the San Diego metropolitan area. It is owned by TelevisaUnivision, and is a part of the Uforia Audio Network. Studios are located on West Broadway in San Dieg ...
. It forms as a part of the
Uforia Audio Network
Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio broadcaster in the United States, and ...
.
History
The station signed on in 1963 as KBBW and was owned by the Bible Institute of Los Angeles. While the application had been filed in 1959, several changes, including a callsign change and a frequency change from the original 102.5 MHz, had occurred before the station went on air.
In 1970, the Bible Institute, then doing business as
Biola Schools and Colleges, sold KBBW and sister station
KBBI
KBBI (890 AM) is a National Public Radio member radio station in Homer, Alaska. KBBI is a Class A, clear-channel station which broadcasts with a power of 10,000 watts.
References
External links
FCC History Cards for KBBIKBBI official website
...
in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
to PSA Broadcasting, a subsidiary of San Diego-based
Pacific Southwest Airlines, for $1.15 million. PSA changed KBBW's callsign to KPSE, then to KEZL in 1974. The company operated four stations in California, all with
easy listening
Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...
formats.
In 1984, KEZL dropped easy listening to become
Top 40
In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...
-formatted KSDO-FM, known on air as "KS103". Several different formats followed in the late 1980s and 1990s. On September 25, 1987, the station was renamed KSWV and began a two-year stint with a smooth jazz format known as "The Wave". On August 31, 1989, the station flipped to
classic rock
Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...
as KSDO-FM ("Classic 103"), changing call letters to KCLX in March 1992; this format lasted until April 1995. The classic rock format was then changed to
70s Hits and later a Soft AC format as KKBH ("The Beach"), followed by adult contemporary with the branding "Mix 102.9".
[http://www.americanradiohistory.com/Archive-RandR/1990s/1995/RR-1995-04-21.pdf ]
In the fall of 1997, after market research showed some ratings reporters still wrote KJQY in their diaries, "K-Joy" was launched on 102.9 FM, marking the return of the callsign that had formerly existed on 103.7.
Jacor
Jacor Communications was a media corporation, existing between 1987 and 1999, which owned many radio stations in the United States. In 1998, Jacor was purchased by Clear Channel Communications, now iHeartMedia, for $2.8 billion.
Jacor Communicat ...
, which owned KJQY along with other stations, bought Nationwide Broadcasting, which owned additional stations in the San Diego radio market, in 1997. The combination of the two clusters necessitated a sale to stay under FCC ownership limits. Jacor shed KJQY, along with
KKLQ at 106.5, to Heftel Broadcasting, a forerunner to today's
Univision Radio
Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio broadcaster in the United States, and ...
, and moved the KJQY calls and format to 94.1 MHz.
Heftel, an operator of primarily Spanish-language radio stations, set up shop in San Diego, changing the station's calls to KLQV after 11 days with a placeholder callsign. After a stint as "K-Love 102.9" (no relation to
the Christian radio network of the same name and, coincidentally, a name used by Los Angeles sister station
KLVE, the station rebranded as "Viva 102.9" in 2004.
In early 2006, prompted by the flip of
XHOCL-FM
XHOCL-FM (99.3 MHz), is a radio station in Tijuana, Baja California, Mexico, owned by MVS Radio. It carries a Spanish AC and English AC format known as FM Globo. The station's studios are located in the Agua Caliente neighborhood of Tijuana, wit ...
to Spanish oldies, KLQV flipped to the format as well to provide competition. The move resulted in an immediate ratings boost; after the station rated a 1.0 in the fall 2005
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
ratings, the number soared to 3.4, making it the #1 rated
Spanish language
Spanish ( or , Castilian) is a Romance languages, Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a world language, global language with more than 500 millio ...
radio station in the San Diego radio market. In April 2014, KLQV switched to Spanish Adult Hits as 102.9 FM Más Variedad.
On February 6, 2018, Univision dropped the "Más Variedad" Spanish Adult Hits format and switched it to Spanish AC as ''Amor 102.9''. Although the music and radio shows are syndicated and heard from
KBRG in San Jose and
KOMR in Phoenix simultaneously, which also carries the Amor format. The “Amor” stations are similar to
KLVE in Los Angeles which is one of the most listened Spanish language radio stations in the United States.
In March 2019, Univision placed all their stations into their new
Uforia Audio Network
Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio broadcaster in the United States, and ...
, The station joined Uforia on March 15.
References
External links
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{{coord, 32.840, N, 117.249, W, type:landmark_region:US_source:FCC, display=title
LQV
Univision Radio Network stations
Radio stations established in 1963
1963 establishments in California
LQV