KKUU (92.7 FM) is a commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

Indio, California Indio (Spanish language, Spanish for "Indian") is a city in Riverside County, California, Riverside County, California, United States, in the Coachella Valley of Southern California's Colorado Desert region. It lies east of Palm Springs, Califo ...

, broadcasting to the

Palm Springs, California Palm Springs (Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Riverside County by land a ...

, area. KKUU airs a Rhythmic Top 40 (CHR) music format branded as "U 92.7".

History

KKUU has aired five different programming formats since signing on in 1984. The station first signed on airing a

Country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while the ...

format as KECY-FM, and was a sister station to

KECY-TV KECY-TV (channel 9) is a television station licensed to El Centro, California, United States, serving the Yuma, Arizona–El Centro, California market as an affiliate of Fox, MyNetworkTV, ABC and The CW Plus. It is owned by the News-Press ...

. Later, KECY-FM changed call letters to KCMJ-FM and flipped to a

Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet s ...

format as "KC92.7 FM". Later, the station shifted to

soft AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

as "Classy 92", which would later shift to All-80s Hits under the affiliation of

CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broadc ...

. For a brief time in the 1990s, the station was branded as "Sunny 92.7". KCMJ-FM aired a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

format branded as "Arrow 92.7" prior to flipping to the current rhythmic format as KKUU in May 1998. KKUU has played hits outside the

rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...

structure, such as '' Not Over You'' by

Gavin DeGraw Gavin Shane DeGraw (born February 4, 1977) is an American singer-songwriter. DeGraw rose to fame with his song "I Don't Want to Be" from his debut album '' Chariot'' (2003); the song became the main theme song for The WB drama series ''One Tree ...

, but is a

Mediabase Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytic ...

reporter while it also reports to the

Nielsen BDS Broadcast Data Systems (also known as BDS or Luminate BDS), is a service that tracks radio, television and internet airplay of songs. The service, which is a unit of MRC Data, is a contributing factor to North American charts published by co-owned ...

indicator panel. Former personalities include

Jimmy Kimmel James Christian Kimmel (born November 13, 1967) is an American television host, comedian, writer, and producer. He is the host and executive producer of ''Jimmy Kimmel Live!'', a late-night talk show that premiered on ABC on January 26, 2003, ...

, Kevin Koske, and Mike Bell. It is a radio affiliate for the

Los Angeles Rams The Los Angeles Rams are a professional American football team based in the Los Angeles metropolitan area. The Rams compete in the National Football League (NFL) as a member of the National Football Conference (NFC) West division. The Rams play ...

KKUU HD2

Broadcast on translator 103.9 K2308V in 2012 It signed on with a Hot AC format branded as Crush 103.9 but in 2015 the station shifted to Soft AC and identified itself as 103.9 FM and then rebranded as Easy 103.9. Then it would later rebrand as 103.9 The Breeze The Perfect Blend. In November 2015 the station flipped to its current sports format with programing being feed by

ESPN Radio ESPN Radio, which is alternately platform-agnostically branded as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN". ...

Competition

KKUU gets little competition in the

Palm Springs Palm Springs (Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Riverside County by land ...

area (

Coachella Valley , map_image = Wpdms shdrlfi020l coachella valley.jpg , map_caption = Coachella Valley , location = California, United States , coordinates = , width = , boundaries = Salton Sea (southeast), Santa Rosa Mountains (southwest), San Jacint ...

). There are 3 stations that give competition to KKUU:

KPSI-FM KPSI-FM is a commercial radio station located in Palm Springs, California, broadcasting on 100.5 FM. KPSI-FM airs a hot adult contemporary music format branded as "Mix 100.5". It is owned by Alpha Media, through Alpha Media Licensee LLC. History ...

Mix 100.5 (which is a sister station),

KPST-FM KPST-FM (103.5 FM) is a radio station licensed to Coachella, California and serving the Coachella Valley area. Owned by Entravision Communications, it airs a Bilingual Rhythmic CHR format branded as "Fuego 103.5". The station's studios and sal ...

Fuego FM 103.5, and

KJJZ KJJZ (95.9 FM, "Kool 95.9") is a radio station licensed to Indian Wells, California and broadcasting to the greater Coachella Valley and the Morongo Basin of California. Owned by Marker Broadcasting, it broadcasts an oldies format. History Th ...

Hot 95.9. KKUU also competed against KRCK until that station's flip in 2021.

Previous logo

External links

U-92.7 official website
* * {{coord, 33.871, N, 116.228, W, type:landmark_region:US_source:FCC, display=title KUU Rhythmic contemporary radio stations in the United States Radio stations established in 1985 Alpha Media radio stations 1985 establishments in California