Rupert is the county seat and largest city of Minidoka County, Idaho,. It is part of the Burley Micropolitan Statistical Area. The population was 5,554 at the 2010 census.[call letters KAYT on 1955-10-24. They changed to KBBK on 1985-01-01, and on 2000-02-24, the station changed its call sign to KFTA.
The station began its ]regional Mexican
Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...
format on November 1, 1999, as "La Fantástica 970", under the direction of Benjamin Reed, a.k.a. "El Chupacabras." Reed is Anglo by birth, but is fluent in Spanish. Reed has also been featured in Pulitzer Prize-winning author Hector Tobar's book, ''Translation Nation.''
On March 1, 2013, the station began broadcasting the Spanish adult hits format "Juan" from Westwood One.
On August 4, 2014, KFTA changed their format to sports, branded as "The Zone", under new call letters, KZNO. The KZNO calls and "Zone" sports format were previously on 103.1 FM KEDJ
KEDJ (103.1 FM, "The Edge") is a commercial radio station located in Jerome, Idaho, broadcasting to the Twin Falls, Idaho, area. KEDJ airs an active rock
Active rock is a radio format used by many commercial radio stations across the United ...
, which switched to active rock as "The Edge".
On April 13, 2015, the station changed its call sign to KXTA. Its Regional Mexican oldies format returned to the air on June 6, 2015, at 7 PM. The station was again programmed by Benjamin Reed, "El Chupacabras".
On August 17, 2020, KXTA changed their format from regional Mexican to classic rock/hits, branded as "Balanced Rock 97.5/100.5".Balanced Rock Seeks To Steady Twin Falls
Radioinsight - August 17, 2020 The call letters changed to KKRK on August 28, 2020.
Previous use of the KXTA call sign
From 1997 to 2005, the KXTA call letters resided on 1150 kHz in Los Angeles, California, which at that carried a sports talk format, branded as “Xtra Sports.” That station is now known as KEIB and carries a talk radio format branded as "The Patriot AM 1150".
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KRK
Radio stations established in 1955
Classic rock radio stations in the United States
1955 establishments in Idaho
{{Idaho-radio-station-stub