KKRC-FM (97.3 FM, "97.3 KKRC") is a radio station broadcasting a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980 ...

format, and serves the

Sioux Falls, South Dakota Sioux Falls () is the most populous city in the U.S. state of South Dakota and the 130th-most populous city in the United States. It is the county seat of Minnehaha County and also extends into Lincoln County to the south, which continues up ...

area. The station is currently owned by

Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wi ...

. Its studios are located on Tennis Lane in Sioux Falls, while its transmitter is located near Humboldt. Previously airing a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

format as KMXC, "Mix 97.3", beginning November 11, 1994, the station debuted its current format and callsign on August 31, 2020, after stunting the weekend prior with a loop of " Back in Time" by Huey Lewis and the News. The first song on KKRC-FM was "

Let's Go Crazy "Let's Go Crazy" is a 1984 song by Prince and The Revolution, from the album '' Purple Rain''. It was the opening track on both the album and the film '' Purple Rain''. "Let's Go Crazy" was one of Prince's most popular songs, and was a staple f ...

" by

Prince A prince is a male ruler (ranked below a king, grand prince, and grand duke) or a male member of a monarch's or former monarch's family. ''Prince'' is also a title of nobility (often highest), often hereditary, in some European states. T ...

References

External links

97.3 KKRC official website
KRC-FM Classic hits radio stations in the United States Radio stations established in 1971 1971 establishments in South Dakota Townsquare Media radio stations {{SouthDakota-radio-station-stub