KKMG (98.9 FM, 98.9 Magic FM), is a heritage Top 40 (CHR)

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

located in the

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Pueblo In the Southwestern United States, Pueblo (capitalized) refers to the Native tribes of Puebloans having fixed-location communities with permanent buildings which also are called pueblos (lowercased). The Spanish explorers of northern New Spain ...

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radio market. The

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 87 ...

outlet is licensed to

. Magic FM is one of the most popular and recognized radio stations in Southern Colorado.

History

98.9 signed on as KVMN on January 1, 1967. It was owned by the Pueblo Stereo Broadcasting Company. Recreation Broadcasting of Pueblo bought KVMN in 1974. As KVMN, the station broadcast a Beautiful Music/Easy Listening format. Horwin Broadcasting acquired it in 1978 and relaunched the station as KPLV Love 99 broadcasting an AC/AOR hybrid format; and KPLV became KRQY in 1981 switching to an AC/Classic Hits format. In 1983, KRQY became Top 40/CHR KKMG "Magic 99", although it was on 98.9 and

KVUU KVUU (99.9 FM broadcasting, FM) is a commercial radio, commercial radio station city of license, licensed to Pueblo, Colorado, and serving the Colorado Springs-Pueblo media market, radio market. It airs a hot adult contemporary, Hot AC radio form ...

was on the 99.9 frequency. In 1987, KKMG changed its moniker to "The All New Magic FM", ending confusion between them and KVUU. In fall 1988, KKMG moved its office and studios into the Colorado Springs area. Earlier in the spring of the same, direct competitor

KATM KATM (103.3 MHz, Kat Country 103) is a commercial FM radio station in Modesto, California and also heard in the nearby cities of Stockton and Merced. The station is owned by Cumulus Media and airs a country music format. Its studios are in St ...

first made the move into Colorado Springs to compete with the CHR leader at the time KIKX. To coincide with the move to Colorado Springs, KKMG switched to a Churban format (CHR-Urban). The new Churban format was an instant success, and KKMG eventually forced KIKX and KATM out of the CHR format. KKMG moved back to a CHR-pop lean in 1994. Despite its good ratings, KKMG lost money, and entered a Lease marketing agreement with classic rocker KKFM in 1991. KKFM's parent company

Citadel Broadcasting Citadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the country. Only iHeartMedia and Cumulus Media ...

then purchased KKMG a few years later. Citadel merged with Cumulus Media on September 16, 2011. KKMG dominated the radio ratings in Colorado Springs until 2004 when

KIBT KIBT (96.1 FM) is a rhythmic contemporary formatted radio station serving the Colorado Springs area as well as nearby Pueblo, Colorado. The iHeartMedia, Inc. station's community of license is Fountain, Colorado, United States. History The 96.1 s ...

signed on with a Rhythmic Top 40 format. In 2006, the Colorado Springs Gazette voted Magic FM as the "Best Radio Station In Colorado Springs."

References

External links

KKMG official website
* {{coord, 38.745, N, 104.862, W, type:landmark_region:US_source:FCC, display=title KMG Contemporary hit radio stations in the United States Cumulus Media radio stations Radio stations established in 1983 1983 establishments in Colorado