KISX (107.3 FM) is a

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radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Whitehouse, Texas Whitehouse is a city in Smith County, Texas, United States. The population was 7,660 in the 2010 census, and 8,257 in 2020. It is part of the Tyler, Texas, metropolitan statistical area. History Early history The community was founded long b ...

, serving the

Tyler Tyler may refer to: People and fictional characters * Tyler (name), an English name; with lists of people with the surname or given name * Tyler, the Creator (born 1991), American rap artist and producer * John Tyler, 10th president of the United ...

/ Longview market with an

urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

. Studios are located in south Tyler; transmitter site is located southeast of Tyler in Smith County.

History

Early days

The history of this license allocation can be traced to a house on East Main Street in Whitehouse. There, KFML 99.3 resided both physically and on-air in the home as the back yard was the location of the broadcast tower. KFML signed on in the summer of 1983 and was originally an easy listening format. Several months after signing on, KFML moved out of the house and into its new home on NNE Loop 323 in Tyler. KFML also traded callsigns and became KEYP on 9 January 1984. "Y99 - Tyler's Hot FM" was born with the callsign change. Y99 featured a Top 40 music format and was home to air talents such as Pat O'Briant and Mike O'Neill. Y99 was also involved in the community through its sponsorship of "D-FY-IT: Drug Free Youth in Texas" as well as its air talent making appearances at Friday night high school dances during football season. But, all good things come to an end. A frequency reallocation saw the 99.3 allocation shifted to 107.3, thus beginning the "KISS 107" era. When the switch was being carried out, a computerized voice (very similar to a recorded telephone message) was heard saying, "The number you dialed, 99.3, has changed. Please make note of the new number, 107.3" and was looped for a few days before the 99.3 transmitter was powered down for the final time.

Kiss 107 FM

KISX first signed on in 1990 as a classic hits station. After a little while in the classic hits format, KISX switched back to Top 40 (CHR) as "Kiss 107.3." It later changed its format to Hot AC as "Mix 107.3." KISX evolved back to CHR (Top 40) by 1996. The "Mix" branding continued until a year after KISX was acquired by

Clear Channel Communications iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

and converted the station to its brand of CHR format. On December 17, 2001, KISX re-launched its CHR (Top 40) format as "Kiss 107 FM." The first song on "Kiss" was "

Get Ready for This "Get Ready for This" is a song recorded by Belgian/Dutch music group 2 Unlimited. It was released in 1991 as the lead single from their debut album, '' Get Ready!'' (1992). Originally, the single was produced as an instrumental, titled the "Orc ...

" by

2 Unlimited 2 Unlimited are a Belgian/Dutch dance music act, founded by Belgian producers/songwriters Jean-Paul De Coster and Phil Wilde in 1991 in Antwerp, Belgium. From 1991 to 1996, Dutch rapper Ray Slijngaard and Dutch vocalist Anita Doth fronted the a ...

. KISX was originally a

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...

/ Pop station, commonly known as

KISS-FM KISS-FM (99.5 MHz) is a commercial radio station in San Antonio, Texas. It airs an mainstream rock format and is owned by Cox Media Group. The studios and offices are located on Datapoint Drive in Northwest San Antonio near the South Texas Me ...

through Clear Channel's format trademarking.

Hot 107.3 Jamz

In 2005, that format was ditched for Urban AC, but the playlist platform was modeled after its sister station KHHT in Los Angeles to differentiate from the now-defunct competitor KVEE. It is home to

Steve Harvey Broderick Stephen Harvey Sr. Also aired August 16, 2015. (born January 17, 1957) is an American television host, producer, actor, and comedian. He hosts ''The Steve Harvey Morning Show'', ''Family Feud'', '' Celebrity Family Feud,'' the Miss U ...

in the mornings. Clear Channel exited small markets like Tyler in 2007, and sold KISX. KISX is currently owned by

Return to Kiss

On April 13, 2020, KISX tweaked its imaging by reverting to the station's former "KISS FM" branding, while the format remains Urban Adult Contemporary. Carrying the slogan "#1 for R&B", Kiss continues to mix older classics with today's R&B and Soul hits. Concurrent with the change, Townsquare Media has also swapped out syndicated morning shows, replacing Premiere's

show for Reach Media's

Rickey Smiley Broderick Dornell Smiley (born August 10, 1968) is an American stand-up comedian, television host, actor, and radio personality, known for his prank phone calls. The calls feature Smiley disguising his voice and carrying on a conversation with t ...

References

External links

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ISX The Iraq Stock Exchange (ISX), formerly the Baghdad Stock Exchange, is a stock exchange in Baghdad, Iraq. It was established by the Coalition Provisional Authority (CPA) Order No. 74 as a ''sui generis'' independent non-profit organization on Apr ...

Tyler, Texas Urban adult contemporary radio stations in the United States Radio stations established in 2005 Townsquare Media radio stations