KFFX (104.9 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

music format, broadcasting as "Mix 104.9 FM". The station is located in

Emporia, Kansas Emporia is a city in and the county seat of Lyon County, Kansas, United States. As of the 2020 census, the population of the city was 24,139. Emporia lies between Topeka and Wichita at the intersection of U.S. Route 50 with Interstates 335 ...

, where it is also licensed. KFFX is owned by Emporia's Radio Stations, Inc.

History

KFFX signed on the air in June 1966 as the FM companion to

KVOE (AM) KVOE (1400 AM broadcasting, AM) is an area news radio, news, talk radio, talk, and sports radio, sports radio station that airs local programming such as ''Talk of Emporia'', ''The Emporium'', and ''Area Coach's Corner'' in Emporia, Kansas. KVOE al ...

. Until the early 1970s KVOE-FM would simulcast most of its programming with the AM. In the 1970s it began playing some

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

and then, around 1975, split altogether from the AM becoming KLRF (Colorful 105). Following a change in licensee in late 1984 to Emporia Broadcasting, the station shifted to a

contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...

format and became KFFX (Fox 105). In January 1986 Valu Broadcasting acquired both the AM and FM stations. In 1994 Valu Broadcasting changed its name to Emporia's Radio Stations, Inc. KFFX shifted to a

format around 2001 becoming Mix 104.9 and has retained that format since. Mix 104.9 is home to the

Emporia State University Emporia State University (Emporia State or ESU) is a public university in Emporia, Kansas, United States. Established in March 1863 as the Kansas State Normal School, Emporia State is the third-oldest public university in the state of Kansas. Em ...

Hornets Hornets (insects in the genus ''Vespa'') are the largest of the eusocial wasps, and are similar in appearance to their close relatives yellowjackets. Some species can reach up to in length. They are distinguished from other vespine wasps by th ...

athletic teams. The station uses the slogan ''Voice of the Hornets'' during the sports seasons. Greg Rahe, KVOE sports director, left the station in July 2023 after spending 35 years as the Voice of the Hornets.''Greg Rahe leaving KVOE after 35 years''
/ref> He was replaced by Blake Cripps who moved to Emporia after spending nine years as the Voice of the Newman University Jets in Wichita, Kansas.voice of Emporia State Athletics Blake Cripps excited to step into new role next month''
/ref>

References

External links

* {{Emporia State University FFX Radio stations established in 1966 1966 establishments in Kansas Hot adult contemporary radio stations in the United States