KEYH (850 AM) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

Houston, Texas Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...

, under Special Temporary Authority from the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...

to broadcast at 100 watts from a temporary longwire antenna, on a tower located in Northline, North Houston. KEYH airs a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

format as "Houston Radio Platinum." After the loss of its main transmitter site, due to the sale of the land the array sat upon, KEYH went silent from December 31, 2020 until December 27, 2021. KEYH's previous format, prior to going silent, was Regional Mexican, with sports programming interspersed. KEYH is owned by

Estrella Media Estrella Media (formerly known as Liberman Broadcasting, Inc. from 1987 to October 14, 2019 and LBI Media, Inc. from October 15, 2019 until February 2, 2020) is an American media company based in Burbank, California, owned by private equity firm ...

and upon getting back on in late 2021 temporarily rebroadcast Estrella Media sister station "La Raza" 98.5 KTJM. However in early 2022, KEYH began broadcasting classic hits as Joe 850. Under normal operations, KEYH is licensed to broadcast with 10,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s; because

AM 850 The following radio stations broadcast on AM frequency 850 kHz: 850 AM is a United States clear-channel frequency. KOA and KICY share Class A status of 850 kHz. In Argentina * La Gauchita in Morón, Buenos Aires In Mexico * in ...

is a

clear-channel A clear-channel station is an AM broadcasting, AM radio station in North America that has the highest protection from Interference (communication), interference from other stations, particularly concerning night-time skywave propagation. The syste ...

frequency reserved for 50,000 watt Class A

KOA KOA (short for Kampgrounds of America) is an American franchise of privately owned campgrounds. Having more than 500 locations across the United States and Canada, it is the world's largest system of privately owned campgrounds. It was founded in ...

Denver, Colorado Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

, KEYH was required to reduce power at night to 185 watts. The former

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

location was near Denver Miller Road in

Sugar Land, Texas Sugar Land is the largest city in Fort Bend County, Texas, United States, located in the southwestern part of the metropolitan area. Located about southwest of downtown Houston, Sugar Land is a populous suburban municipality centered around th ...

History

In 1974, KEYH first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

as a

daytimer A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-coun ...

, required to be off the air between sunset and sunrise. It was owned by Artlite Broadcasting and aired an

all-news All-news radio is a radio format devoted entirely to the discussion and broadcast of news. All-news radio is available in both local and syndicated forms, and is carried on both major US satellite radio networks. All-news stations can run the ...

format, affiliated with the

Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the Old-time radio, golden ...

and the

Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspa ...

. The all-news format did not generate many listeners so talk shows were added. KEYH's slogan was "The Key to Houston" and featured a long key with the station's 850 dial setting and

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

featured in its

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...

. KEYH struggled to gain footing in the market and began airing Mexican music on weekends, while continuing the news/talk format weekdays. With Houston's growing Mexican-American population, the Spanish-language music featured on the weekends proved popular. By the end of the 1970s, KEYH went full-time Regional Mexican and became direct competition to the original Spanish-language station in Houston,

AM 1480 AM or Am may refer to: Arts and entertainment Music * A minor, a minor scale in music * ''A.M.'' (Chris Young album) * ''A.M.'' (Wilco album) * ''AM'' (Abraham Mateo album) * ''AM'' (Arctic Monkeys album) * AM (musician), American musicia ...

KLVL KLVL (1480 AM) is a terrestrial radio station, paired with an FM relay translator. KLVL is licensed to Pasadena, serving the Greater Houston area. K235CS (94.9 FM; Channel 235) is licensed to Houston, serving northwest Houston, Cypress-Fairbank ...

. KEYH has gone through several owners and variations of formats since then, including an incarnation of "La Ranchera" which marked the third time KEYH has used the name (both in conjunction with 101.7 KNTE Bay City and as a standalone). In 2003, Liberman Broadcasting, based in

Burbank, California Burbank is a city in the southeastern end of the San Fernando Valley in Los Angeles County, California, United States. Located northwest of downtown Los Angeles, Burbank has a population of 107,337. The city was named after David Burbank, w ...

, purchased KEYH for $5.7 million.Broadcasting & Cable Yearbook 2010 page D-529
/ref> From 2018 to 2020, the station aired Spanish-language broadcasts of the

Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...

Houston Astros The Houston Astros are an American professional baseball team based in Houston, Texas. The Astros compete in Major League Baseball (MLB) as a member club of the American League (AL) West division, having moved to the division in 2013 after ...

References

External links

FCC History Cards for KEYH
Hispanic and Latino American culture in Houston EYH Radio stations established in 1983 Estrella Media stations {{Texas-radio-station-stub