KEKR (1590

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

, 99.3 FM "Kicker 99.3") is a commercial AM radio station, paired with an FM relay translator, broadcasting a classic country radio format. Licensed to Mexia, Texas, the station serves the Waco metropolitan area. The station is currently owned by M&M Broadcasters, Ltd. Its studios are in Waco, and its transmitter is located in Mexia.

Translator

History

On May 23, 1956, the station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

as KBUS. It was owned by Bi-Stone Broadcasting, and was a 500 watt daytimer, required to leave the air after sunset. On February 29, 2012, the then-KLRK changed its format to adult hits, branded as "101.3 Bob FM", also broadcasting on FM translator K267AI 101.3 FM in Moody, Texas. On February 28, 2013, KLRK changed its format to

Regional Mexican music Regional styles of Mexican music vary greatly from state to state. Norteño, banda, duranguense, Son mexicano and other Mexican country music genres are often known as regional Mexican music because each state produces different musical sounds ...

, branded as "La Caliente." On April 18, 2014, KLRK changed back to

dance hits Dance/Mix Show Airplay (formerly Hot Dance Airplay) is a monitored electronic dance music radio chart that is published weekly by ''Billboard'' magazine. History The chart came about as a result of the small but influential impact of electronic d ...

, branded as "101.3 Party". On February 3, 2015, KLRK changed its format to adult contemporary music and rebranded as "Mix 101.3". On August 20, 2016, KLRK switched to a simulcast of adult contemporary-formatted

KBHT KBHT (104.9 FM broadcasting, FM) is a radio station broadcasting an adult contemporary format. Licensed to Bellmead, Texas, Bellmead, Texas, United States, the station serves the Waco area. The station is currently owned by M&M Broadcasters. It ...

104.9 FM in Bellmead. 1590 switched again to adult hits, as "Bob-FM" simultaneously with 104.9 FM. Ironically, 1590 and 104.9 were reunited as a result, having once been independently programmed AM and FM

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

s, owned by the Groveton Family, and still broadcasting from Downtown Mexia. During the summer of 2018, KLRK began airing the national

Fox Sports Radio Fox Sports Radio is an American sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports division and iHeartMedia, parent company ...

feed and reimaged as "Fox Sports 1590." The station changed its call sign to KEKR on November 28, 2019. On January 19, 2020, KEKR changed their format from sports (which moved to KBHT-HD3) to classic country, branded as "Kicker 99.3".Fox Sports Central Texas Moves as Kicker Replaces Magic in Waco
Radioinsight - January 19, 2020

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References

External links

* * EKR Radio stations established in 1956 1956 establishments in Texas Classic country radio stations in the United States {{Texas-radio-station-stub