KEDG (106.9 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

format. Licensed to

Alexandria, Louisiana Alexandria is the ninth-largest city in the state of Louisiana and is the parish seat of Rapides Parish, Louisiana, United States. It lies on the south bank of the Red River in almost the exact geographic center of the state. It is the prin ...

, United States. The station is currently owned by Flinn Broadcasting Corporation. Its studios and transmitter are separately located in Pineville.

History

KEDG was originally a modern rock station branded as "Modern Rock Edge 107" until 2000 when Edge 107 was replaced by an urban format as "Kiss 106.9 Alexandria's # 1 For Hip Hop and R&B". Kiss 106.9 lasted until 2006 when Clear Channel sold its Alexandria cluster to Cenla Broadcasting and Cenla replaced Clear Channel's

outlet KKST-FM Star 98.7 with the urban KISS format that had been on 106.9 KEDG-FM for 6 years. KKST-FM Star 98.7 was gone and replaced with KEDG-FM's Urban format, branding itself as ''98.7 KISS-FM Alexandria's # 1 For Hip Hop and R&B''. That of course did not spell the end for STAR, because Flinn Broadcasting adopted the hot adult contemporary format on 106.9 branding it as ''STAR 106.9, The '80s, '90s & Now'' and ultimately Alexandria's STAR was reborn in a new home. It has since been under a

local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...

by Opus Media Partners, L.L.C. In April 2008, The radio station segued its format from hot ac to

and on October 6, 2008, brought the syndicated radio show

Delilah Delilah ( ; , meaning "delicate";Gesenius's ''Hebrew-Chaldee Lexicon'' ar, دليلة, Dalīlah; grc, label=Greek, Δαλιδά, Dalidá) is a woman mentioned in the sixteenth chapter of the Book of Judges in the Hebrew Bible. She is loved b ...

to air on the station airing from 6–11 p.m. seven days a week until the station switched to Christmas music in 2009. Delilah is now on from 7-midnight. After Christmas 2008 the station changed its name from star 106.9 to sunny 106.9. the stations slogan was also changed from the '80s '90s and now to the best variety of yesterday and today. At Christmas time Sunny 106.9 plays continuous Christmas music from the Friday before Thanksgiving all the way to Christmas Day. At this time the station is generally known as the Christmas Sunny 106.9 with the slogan "all your holiday favorites it's a central Louisiana tradition". Sunny 106.9 also airs the John Tesh Radio Show.

References

External links

Radio stations in Louisiana Hot adult contemporary radio stations in the United States {{Louisiana-radio-station-stub