KDKS-FM is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Blanchard Blanchard is a French family name. It is also used as a given name. It derives from the Old French word ''blanchart'' which meant "whitish, bordering upon white". It is also an obsolete term for a white horse. Geographical distribution As of 2014, ...

in Caddo Parish in northwestern

Louisiana Louisiana , group=pronunciation (French: ''La Louisiane'') is a state in the Deep South and South Central regions of the United States. It is the 20th-smallest by area and the 25th most populous of the 50 U.S. states. Louisiana is borde ...

and broadcasting to

Shreveport Shreveport ( ) is a city in the U.S. state of Louisiana. It is the third most populous city in Louisiana after New Orleans and Baton Rouge, Louisiana, Baton Rouge, respectively. The Shreveport–Bossier City metropolitan area, with a population o ...

with an

Urban Adult Contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

musical format. Broadcasting on 102.1 FM, it is owned by

Alpha Media Alpha (uppercase , lowercase ; grc, ἄλφα, ''álpha'', or ell, άλφα, álfa) is the first letter of the Greek alphabet. In the system of Greek numerals, it has a value of one. Alpha is derived from the Phoenician letter aleph , which ...

LLC, through licensee Alpha Media Licensee LLC. Its studios are located just north of downtown Shreveport, and the transmitter is in Blanchard. Around the late 1990s to early 2000s KDKS, originally called ''"HOT 102,"'' was launched with an

Urban Contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...

format originally as one of the first competitors to challenge

KMJJ KMJJ-FM (99.7 MHz) is a radio station with an urban contemporary format broadcasting in Shreveport, Louisiana and the "Ark-La-Tex." The station is owned by Cumulus Media and is headquartered at the Louisiana Boardwalk shopping center in Bossi ...

, and was launched alongside sister station

KBTT KBTT (103.7 FM, "103.7 Tha Beat") is a radio station licensed to Haughton, Louisiana and broadcasting to Shreveport with a Mainstream urban musical format. it is owned by Alpha Media, LLC, through licensee Alpha Media Licensee LLC. Its stud ...

(then a

Rhythmic Rhythmic may refer to: * Related to rhythm * Rhythmic contemporary, a radio format * Rhythmic adult contemporary, a radio format * Rhythmic gymnastics, a form of gymnastics * Rhythmic (chart) The Rhythmic chart (also called Rhythmic Airplay, and ...

). At first it was an Urban AC station until it chose to aim at a more broader 18–49 audience by adding hip hop to the playlist a little later on. When

KVMA-FM KVMA-FM (102.9 MHz) is an urban adult contemporary formatted radio station based in Shreveport, Louisiana, and serving the "Ark-La-Tex" region. Broadcasting on 102.9 FM, KVMA-FM is owned by Cumulus Media and is headquartered at the Louisiana Bo ...

was launched in 2004, KDKS decided to turn its format back around to Urban AC and instead take its newcoming Urban rival on, while the owners shifted KBTT from Rhythmic to

Mainstream Urban Mainstream may refer to: Film * ''Mainstream'' (film), a 2020 American film Literature * ''Mainstream'' (fanzine), a science fiction fanzine * Mainstream Publishing, a Scottish publisher * ''Mainstream'', a 1943 book by Hamilton Basso Mu ...

and take on KMJJ from that point. Originally the home of

Tom Joyner Thomas Joyner (born November 23, 1949) is an American retired radio host, former host of the nationally syndicated '' The Tom Joyner Morning Show'', and also founder of Reach Media Inc., the Tom Joyner Foundation, and BlackAmericaWeb.com. Early ...

(now on KVMA), KDKS is now the syndicated home of

Steve Harvey Broderick Stephen Harvey Sr. Also aired August 16, 2015. (born January 17, 1957) is an American television host, producer, actor, and comedian. He hosts ''The Steve Harvey Morning Show'', ''Family Feud'', '' Celebrity Family Feud,'' the Miss U ...

in the mornings. State Representative Roy A. Burrell of Shreveport is a former talk show host on KDKS.

References

External links

* Radio stations in Louisiana Urban adult contemporary radio stations in the United States Alpha Media radio stations {{Louisiana-radio-station-stub