KCVR-FM (98.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Columbia, California Columbia is a census-designated place (CDP) located in the Sierra Nevada foothills in Tuolumne County, California, United States. It was founded as a boomtown in 1850 when gold was found during the California Gold Rush, and was known as the "Ge ...

, and broadcasting to the Central Valley cities of

Modesto Modesto () is the county seat and largest city of Stanislaus County, California, United States. With a population of 218,464 at the 2020 census, it is the 19th largest city in the state of California and forms part of the Sacramento-Stockton ...

and Stockton, in addition to the

Sierra Nevada The Sierra Nevada () is a mountain range in the Western United States, between the Central Valley of California and the Great Basin. The vast majority of the range lies in the state of California, although the Carson Range spur lies primarily ...

foothills surrounding Columbia, where the transmitter site is located. The station is owned by

Entravision Communications Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several of ...

History

Early Years

In the early 1990s, a

construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building perm ...

was issued for a new station at 98.9 FM, to be licensed to cover the Sierra Nevada town of Columbia. The station was assigned the call letters KAGF on December 17, 1993, only to change to KTDO on September 30, 1994. Program testing began in 1995. After receiving its broadcast license on August 30, 1996, KTDO officially

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

with a power rating of 6000 watts, primarily in the direction of Modesto. The station's callsign was changed to KTDZ, on March 10, 2000.

Acquisition by Entravision

In late 2001, the station was acquired by

, then a startup company from Santa Monica. After the sale closed, KTDZ flipped to a

rock en español Rock en español () is a term used widely in the English-speaking world to refer to any kind of rock music featuring Spanish vocals. Compared to English-speaking bands, very few acts reached worldwide success or between Spanish-speaking countri ...

format branded as ''Super Estrella''. On December 17, 2001, the station's callsign became the current KCVR-FM.

Adoption of KTSE simulcast

On January 8, 2018, KCVR-FM adopted a simulcast of

KTSE-FM KTSE-FM (97.1 FM) is a radio station broadcasting a Spanish CHR format. Licensed to Patterson, California, United States, it serves the Modesto area. The station is currently owned by Entravision Communications. Prior to 2009 It was an Adult Hi ...

, and its Spanish-language

Soft AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

format, branded as ''La Suavecita'' This simulcast would only last 14 months.

Country era

In March 2019, KCVR-FM broke its simulcast with KTSE and flipped to Country, branded as "98.9 The Wolf", adopting the branding found on Shingle Springs station

KNTY KNTY (103.5 MHz, Real Country 103.5) is a commercial FM radio station in Sacramento, California. The station broadcasts a classic country radio format and is owned by Entravision Communications. Its radio studios and offices are located in Nor ...

. KCVR-FM would use KNTY's airstaff during this time to voicetrack in key dayparts, while still airing local advertisements and weather reports. This move transitioned KCVR-FM to an English-language outlet for the first time since Entravision's 2001 acquisition of the station.

Adoption of KHHM simulcast

Unfortunately, on July 2, 2019, staffers at KCVR, concurrent with KNTY, and

Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...

rhythmic Rhythmic may refer to: * Related to rhythm * Rhythmic contemporary, a radio format * Rhythmic adult contemporary, a radio format * Rhythmic gymnastics, a form of gymnastics * Rhythmic (chart) The Rhythmic chart (also called Rhythmic Airplay, and ...

station

KHHM KHHM (101.9 MHz) is a commercial FM radio station licensed to Shingle Springs, California, and serving the Sacramento metropolitan area. It is owned by Entravision Communications and airs a Bilingual Rhythmic CHR radio format branded as "Fueg ...

, informed listeners via

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

that they have been let go as all three stations will flip formats. On July 8, 2019, KNTY flipped to Regional Mexican as a simulcast with

KRCX KRCX-FM (99.9 FM) is a radio station broadcasting a Regional Mexican format. Licensed to Marysville, California, United States, it serves the Sacramento area. The station is currently owned by Entravision Holdings, LLC. Although KRCX does have ...

in Marysville, while KCVR and KHHM remained jockless ahead of their impending format flips to be determined. The move ended a 13 year run of the Wolf brand, and short four-month run for KCVR-FM as "98.9 The Wolf", as KCVR-FM would adopt a full time simulcast of

and its ''Fuego FM'' branding and CHR format, with a bilingual presentation on July 29, 2019.Entravision Brings Fuego to Sacramento & Modesto
Radioinsight - July 29, 2019 The move makes KCVR-FM a competitor to heritage CHR station

KHOP KHOP is an FM radio station serving the Modesto and Stockton areas. It broadcasts on FM frequency 95.1 and is under ownership of Cumulus Media. KHOP refers to itself as KHOP @ 95-1 or All The Hits. Its studios are in Stockton and its transmitt ...

. Despite the bilingual shift in music, all programs and sonic imaging are still presented in English.

References

External links

{{Entravision Communications CVR-FM Entravision Communications stations Contemporary hit radio stations in the United States