KBTT (103.7 FM, "103.7 Tha Beat") is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

to Haughton, Louisiana and broadcasting to Shreveport with a

Mainstream urban Mainstream may refer to: Film * ''Mainstream'' (film), a 2020 American film Literature * ''Mainstream'' (fanzine), a science fiction fanzine * Mainstream Publishing, a Scottish publisher * ''Mainstream'', a 1943 book by Hamilton Basso ...

musical format. it is owned by

Alpha Media Alpha (uppercase , lowercase ; grc, ἄλφα, ''álpha'', or ell, άλφα, álfa) is the first letter of the Greek alphabet. In the system of Greek numerals, it has a value of one. Alpha is derived from the Phoenician letter aleph , whic ...

, LLC, through licensee Alpha Media Licensee LLC. Its studios are located just north of downtown Shreveport, and the transmitter is in Eastwood, Louisiana. Around the late 1990s to early 2000 KBTT, originally called ''"K-103 Tha Beat,"'' was launched with a Rhythmic Contemporary format originally as one of the first competitors to

KMJJ KMJJ-FM (99.7 MHz) is a radio station with an urban contemporary format broadcasting in Shreveport, Louisiana and the "Ark-La-Tex." The station is owned by Cumulus Media and is headquartered at the Louisiana Boardwalk shopping center in Bossi ...

. KBTT's sister station KDKS was launched at the same time as an

Urban Contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban conte ...

format. But once KDKS turned its format over to

Urban AC Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

to compete with newcomer KVMA-FM (KMJJ's sister), KBTT tilted its format over to Mainstream Urban since Shreveport-Bossier City market has a huge

African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...

population to support it as opposed to rhythmic. It is the syndicated home of the ''

Rickey Smiley Broderick Dornell Smiley (born August 10, 1968) is an American stand-up comedian, television host, actor, and radio personality, known for his prank phone calls. The calls feature Smiley disguising his voice and carrying on a conversation with th ...

Morning Show''.

External links

Radio stations in Louisiana Mainstream urban radio stations in the United States Alpha Media radio stations {{Louisiana-radio-station-stub