KBTE (104.9 FM), known as "104.9 The Beat", is an

Urban Contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...

formatted

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

owned by

Alpha Media Alpha (uppercase , lowercase ; grc, ἄλφα, ''álpha'', or ell, άλφα, álfa) is the first letter of the Greek alphabet. In the system of Greek numerals, it has a value of one. Alpha is derived from the Phoenician letter aleph , which ...

Lubbock, Texas Lubbock ( ) is the 10th-most populous city in the U.S. state of Texas and the seat of government of Lubbock County. With a population of 260,993 in 2021, the city is also the 85th-most populous in the United States. The city is in the northw ...

. Their

city of license In American, Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broa ...

Tulia, Texas Tulia is a city in, and county seat of, Swisher County, Texas, United States. The population was 4,967 at the 2010 census; in the 2018 census estimate, it had fallen to 4,682. The city is at the junction of U.S. Route 87 and Texas State Highway ...

and serves the Lubbock area with an ERP of 96,600 Watts. Its studios are located in south Lubbock on Avenue Q west of I-27, and its transmitter is located southeast of

Plainview, Texas Plainview is a city in and the county seat of Hale County, Texas, United States. As of the 2010 census, the population was 22,194. Geography Plainview is located at (34.191204, –101.718806) and is located on the Llano Estacado. According ...

in unincorporated Hale County.

History

KBTE signed on the air as KDOA in 1988. The station has aired a Rhythmic music format since 2003, with a heavy emphasis on R&B/Hip-Hop hits. Before the station acquired the urban contemporary format, KBTE was an

active rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...

station as "The Bat"; however the station began stunting with loops of

The Go-Go's The Go-Go's are an American rock band formed in Los Angeles in 1978. Except for short periods when other musicians joined briefly, the band has had a relatively stable lineup consisting of Charlotte Caffey on lead guitar and keyboards, Belind ...

1980s File:1980s replacement montage02.PNG, 420px, From left, clockwise: The first Space Shuttle, ''Columbia'', lifts off in 1981; US president Ronald Reagan and Soviet leader Mikhail Gorbachev ease tensions between the two superpowers, leading to the ...

song "

We Got The Beat "We Got the Beat" is a song by the American rock band the Go-Go's, written by the group's lead guitarist and keyboardist Charlotte Caffey. The band first recorded the song in 1980 for a single on UK-based Stiff Records, and later rerecorded it fo ...

" before the launch of The Beat.

External links

KBTE official website
BTE Urban contemporary radio stations in the United States Radio stations established in 1988 Alpha Media radio stations {{Texas-radio-station-stub