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KATD (990 AM) is a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
that rebroadcasts
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
station
KIQI KIQI (1010 AM) is a commercial radio station in San Francisco, California. It is owned by Multicultural Broadcasting and airs a Spanish-language talk radio format. KIQI 1010 AM is simulcast on KATD 990 AM in the Sacramento Valley. Most shows ar ...
. Licensed to
Pittsburg, California Pittsburg is a city in Contra Costa County, California, Contra Costa County, California, United States. It is an industrial suburb located on the southern shore of the Suisun Bay in the East Bay region of the San Francisco Bay Area, and is part ...
, the station serves the
Sacramento Valley , photo =Sacramento Riverfront.jpg , photo_caption= Sacramento , map_image=Map california central valley.jpg , map_caption= The Central Valley of California , location = California, United States , coordinates = , boundaries = Sierra Nevada (ea ...
. The station is currently owned by
Multicultural Broadcasting Multicultural Broadcasting is a media company based in New York City founded by Chinese-American businessman Arthur Liu. It caters mostly to the Asian American community and owns television and radio stations in several of the top markets in mul ...
. KATD is partnered with the
Oakland Athletics The Oakland Athletics (often referred to as the A's) are an American professional baseball team based in Oakland, California. The Athletics compete in Major League Baseball (MLB) as a member club of the American League (AL) West division. The te ...
and broadcasts night and weekend home games.
990 AM 99 may refer to: * 99 (number), the natural number following 98 and preceding 100 * one of the years 99 BC, AD 99, 1999, 2099, etc. Art, entertainment, and media * '' The 99'', a comic series based on Islamic culture Film, television and radio ...
is a Canadian
clear-channel A clear-channel station is an AM broadcasting, AM radio station in North America that has the highest protection from Interference (communication), interference from other stations, particularly concerning night-time skywave propagation. The syste ...
frequency. KATD protects the nighttime signal of CBW in
Winnipeg Winnipeg () is the capital and largest city of the province of Manitoba in Canada. It is centred on the confluence of the Red and Assiniboine rivers, near the longitudinal centre of North America. , Winnipeg had a city population of 749,6 ...
,
Manitoba Manitoba ( ) is a Provinces and territories of Canada, province of Canada at the Centre of Canada, longitudinal centre of the country. It is Canada's Population of Canada by province and territory, fifth-most populous province, with a population o ...
by reducing power and using a signal nulled to the northeast. CBW and CBY are the Class A stations on 990 kHz.


History

In the late 1950s, the station's call letters were "KKIS." On January 1, 1960, Kay Kis Corporation assumed ownership of the station. The two principal owners were Len and Burrell Small (their grandfather was a former Illinois governor). The general manager was Jerry Bassett, who previously managed radio station WISC in Madison, Wisc. The station had the call letters KIXA on August 17, 1990. On September 8, 1993, the station changed its call sign to the current KATD as a rebroadcast of KIQI. Prior to 1990, this frequency was occupied by KKIS, which was playing Adult Top 40/Hot AC music as late as 198


References


External links


FCC History Cards for KATDA Brief History Of Pittsburg’s 990 AM
Radio stations in California, ATD Radio stations established in 1949 ATD 1949 establishments in California Multicultural Broadcasting stations {{California-radio-station-stub