K275CH (102.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

) is a commercial FM

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

translator Translation is the communication of the Meaning (linguistic), meaning of a #Source and target languages, source-language text by means of an Dynamic and formal equivalence, equivalent #Source and target languages, target-language text. The ...

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Gresham, Oregon Gresham ( ) is a city located in Multnomah County, Oregon, in the United States of America, immediately east of Portland, Oregon. It is considered a suburb within the Greater Portland Metropolitan area. Though it began as a settlement in the mid- ...

, and broadcasting to the

Portland metropolitan area The Portland metropolitan area is a metro area in the U.S. states of Oregon and Washington centered on the principal city of Portland, Oregon. The U.S. Office of Management and Budget (OMB) identifies it as the Portland–Vancouver–Hillsboro, ...

. The station, billed as "WE 102.9," airs a

rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

, owned and operated by

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, which owns five of its own radio stations in the Portland

market Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an ...

. K275CH's studios and offices are in the Alpha Broadcast Center on South Fifth Avenue in Portland. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is located off Southwest Fairmount Boulevard, amid other Portland-area FM and TV towers. K275CH broadcasts at only 99

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s while many Portland-area FM stations operate at 100,000 watts. Because the tower is 198 meters (650 feet)

height above average terrain Height above average terrain (HAAT), or (less popularly) effective height above average terrain (EHAAT), is the vertical position of an antenna site is above the surrounding landscape. HAAT is used extensively in FM radio and television, as it is ...

, a bit less than the

Empire State Building The Empire State Building is a 102-story Art Deco skyscraper in Midtown Manhattan, New York City. The building was designed by Shreve, Lamb & Harmon and built from 1930 to 1931. Its name is derived from "Empire State", the nickname of the st ...

, the station's signal is limited over Portland and its nearby suburbs in Oregon and

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History

K275CH signed on at 102.5 FM in 1994, and repeated religious programming from the K-Love network. It would later shift to 102.7 FM in 2001. In 2014, Alpha began programming the translator and flipped it to a simulcast of

KXTG KXTG (750 AM, "The Game") is a sports radio station in Portland, Oregon. Its transmitter is located in Damascus, while studios are in downtown Portland. It is owned by Alpha Media, a company owned by veteran radio executive Larry Wilson. Progra ...

; the following year, the translator would shift frequencies again to 102.9 FM. The "WE" intellectual property began on August 1, 2016, at 5 p.m., when Alpha Media began operating KWLZ-FM (96.3 FM) under a Local Marketing Agreement with 3 Horizons, and flipped the station's format to Rhythmic CHR, branded as "WE 96-3". The station changed its call sign to

KWEE KWEE (100.1 FM, "100.1 We FM") is a commercial radio station licensed to Dayton, Nevada, and serving the Reno metropolitan area and Lake Tahoe. It is owned by Lotus Communications and broadcasts an adult hits radio format. The radio studi ...

on August 12, 2016. On June 4, 2019, 3 Horizons LLC sold KWEE to

WAY-FM Network The WayFM Network is a national, non-profit radio broadcasting network in the United States, primarily playing Christian adult contemporary music. While WayFM is based in Colorado Springs, Colorado, content creation and programming originates in ...

, whose Christian AC programming was also heard on K283BL via

iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

’s KFBW-HD2. The sale also ended its LMA with Alpha Media, as WAY-FM moved the Christian AC format to KWEE on October 3, 2019. On September 16, 2019, Alpha began transitioning KWEE's format to 102.9, replacing the KXTG simulcast, relaunching as "WE 102.9." The transition was completed on October 3."We 96.3 Portland Begins Transition To 102.9"
from Radio Insight (September 17, 2019)

References

External links

* * Radio stations established in 1998 275CH Rhythmic contemporary radio stations in the United States {{Oregon-radio-station-stub