K265CA (100.9 FM) is a commercial FM translator

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

located in

Albuquerque, New Mexico Albuquerque ( ; ), ; kee, Arawageeki; tow, Vakêêke; zun, Alo:ke:k'ya; apj, Gołgéeki'yé. abbreviated ABQ, is the most populous city in the U.S. state of New Mexico. Its nicknames, The Duke City and Burque, both reference its founding in ...

, broadcasting to the

Albuquerque Albuquerque ( ; ), ; kee, Arawageeki; tow, Vakêêke; zun, Alo:ke:k'ya; apj, Gołgéeki'yé. abbreviated ABQ, is the most populous city in the U.S. state of New Mexico. Its nicknames, The Duke City and Burque, both reference its founding in ...

metropolitan area, owned by iHeartMedia, Inc. (formerly Clear Channel Communications). Its studios are located in Northeast Albuquerque and the transmitter tower is located atop

Sandia Crest Sandia Crest, also known locally as Sandia Peak or simply as the Crest, is a mountain ridge that, at , is the highpoint of the Sandia–Manzano Mountains, and is located in the Sandia Mountains of Bernalillo County, New Mexico, United States. ...

. Programming on K265CA is rebroadcast from the second

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

subchannel of

KZRR KZRR (94.1 FM, "94 Rock") is a commercial radio station in Albuquerque, New Mexico, broadcasting to the Albuquerque- Santa Fe, New Mexico, area. KZRR airs an mainstream rock radio format and is owned by iHeartMedia, Inc. The radio studios and ...

(94.1 FM).

History

The translator began broadcasting in 1986 and has always rebroadcast the programming from 104.1 FM. In February 2013, Clear Channel Communications applied to the FCC for an upgrade from 50 watts to the class maximum of 250 watts, while also changing the programming to rebroadcast an HD radio subchannel. The upgrade was made in June 2013, and on August 27, 2013, K265CA had broken off from rebroadcasting KTEG and began airing its own format from KTEG-HD2 playing

Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ma ...

, which began promoting itself as "Santa 100.9" on September 4, being the first station in broadcast radio to flip to Christmas music for the holidays, and setting a record for the earliest any station in the United States has ever flipped to Christmas music before the holiday itself and possibly the longest any terrestrial radio station has ever run that format. The Christmas music format had aired commercial free for four months, which also put it in direct competition with

KMGA KMGA (99.5 MHz) is a commercial FM radio station licensed to Albuquerque, New Mexico. The station is owned by Cumulus Media and broadcasts an adult contemporary radio format. For much of November and December it switches to Christmas music. Th ...

, an

Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

station which usually changes to the all Christmas music format at about mid-November. On January 2, 2014, at Midnight, K265CA launched a

Rhythmic Oldies Rhythmic oldies is a radio format that concentrates on the rhythmic, R&B, disco, or dance genres of music. Playlists can span from the 1960s through the 2000s and, depending on market conditions, may be designed for African-American or Hispanic a ...

format branded as "Hot 100.9" that features hip-hop, R&B and dance-pop from the 1980s, 1990s and early 2000s. In the Spring of 2014, the HD Radio feed switched from KTEG-HD2 to KZRR-HD2, with the programming remaining the same on K265CA. On November 3, 2014, the rhythmic oldies format moved over to KLQT, re-branding as "Hot 95.1". "Hot" continued to simulcast on 100.9 for more than two months. On January 10, 2015, K265CA began stunting with a loop of Michael Jackson's "

Beat It "Beat It" is a song by American singer Michael Jackson from his sixth studio album, '' Thriller'' (1982). It was written by Jackson and produced by Jackson and Quincy Jones. Jones encouraged Jackson to include a rock song on the album. Jackson l ...

". On January 12, at Noon, K265CA launched an

urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...

format, branded as "100.9 The Beat". On December 14, 2018, the urban format and the "Beat" branding were dropped and the station began stunting with

again as "Santa 100.9". On December 26, at midnight, the station flipped to soft adult contemporary as "100.9 The Breeze." On January 22, 2021, at midnight, after playing " Endless Love" by

Diana Ross Diana Ross (born March 26, 1944) is an American singer and actress. She rose to fame as the lead singer of the vocal group the Supremes, who became Motown's most successful act during the 1960s and one of the world's best-selling girl groups o ...

and

Lionel Richie Lionel Brockman Richie Jr. (born June 20, 1949) is an American singer, songwriter, record producer, and television personality. He rose to fame in the 1970s as a songwriter and the co-lead singer of funk band the Commodores; writing and recordi ...

, K265CA began stunting with a repeated 3-hour loop of various television theme songs. At Noon, the station flipped back to urban, branded as "Power 100.9". The first song on "Power" was "

Body Body may refer to: In science * Physical body, an object in physics that represents a large amount, has mass or takes up space * Body (biology), the physical material of an organism * Body plan, the physical features shared by a group of anima ...

" by

Megan Thee Stallion Megan Jovon Ruth Pete (born February 15, 1995), known professionally as Megan Thee Stallion (pronounced "Megan the Stallion"), is an American rapper and songwriter. Originally from Houston, Texas, she first garnered attention when videos of her ...

. The format returned with a stint of 10,000 songs in a row commercial-free; the change came after the “Breeze” format had a 0.7 share in the December 2020 Nielsen Audio ratings.IHeartMedia Flips 100.9 The Breeze Albuquerque To Hip Hop
/ref>

References

External links

Power 100.9 official website
{{coord missing, New Mexico 265CA IHeartMedia radio stations Mainstream urban radio stations in the United States