Jupiter Media Metrix, an American media measurement and
analytics
Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It ...
company, was created via the merger of Jupiter Communications and
Media Metrix in June 2000.
The Media Metrix part of Jupiter Media Metrix was subsequently sold to
comScore. The AdRelevance product was sold to
Nielsen NetRatings in 2002 after the
FTC blocked a proposed acquisition of Jupiter Media Metrix by NetRatings, and the Jupiter Research business was sold to INT Media Group in June 2002 for $250,000 plus the assumption of liabilities.
References
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Companies based in New York (state)
2000 establishments in New York (state)