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The Free Hugs Campaign is a social movement involving individuals who offer
hug A hug is a form of endearment, universal in most human communities, in which two or more people put their arms around the neck, back, or waist of one another and hold each other closely. If more than two people are involved, it may be referred ...
s to strangers in public places.Ellen Connoll
Hugs and smiles, but not everyone embraces the trend
''Sydney Morning Herald'', 1 December 2004
The hugs are meant to be random acts of kindness—selfless acts performed just to make others feel better. International Free Hugs Month is celebrated on the first Saturday of July and continues until August first. The campaign in its present form was started in 2004 by an Australian man known only by the pseudonym "Juan Mann".WHO Magazine Intervie
Spreading the Love: Juan Mann
1 December 2004
The campaign became famous internationally in 2006 as the result of a
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
on
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most vis ...
by the Australian band
Sick Puppies Sick Puppies is an Australian alternative metal band formed in Sydney, New South Wales in 1997. After releasing their debut album '' Welcome to the Real World'' in 2001, the band rose to prominence in 2006 when their song " All the Same" was u ...
, which has been viewed over 78 million times as of 25 September 2022.


History

The Free Hugs campaign in its present form was started by Juan Mann on 30 June 2004, when he began giving out hugs in the Pitt Street Mall in central
Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountains ...
. In the months prior to this, Mann had been feeling depressed and lonely as a result of numerous personal difficulties. However, a random hug from a stranger made an enormous difference, with Mann stating that "...I went out to a party one night and a completely random person came up to me and gave me a hug. I felt like a king! It was greatest thing that ever happened." Mann carried the now iconic "FREE HUGS" sign from the outset. However, on his first attempt in his hometown, where he returned to find that he was the only person he knew, as his friends and family had moved away, he had to wait fifteen minutes before an elderly lady came up to him and gave him a hug. Initial distrust of Juan Mann's motives eventually gave way to a gradual increase of people willing to be hugged, with other huggers (male and female) helping distribute them. In October 2005
police The police are a constituted body of persons empowered by a state, with the aim to enforce the law, to ensure the safety, health and possessions of citizens, and to prevent crime and civil disorder. Their lawful powers include arrest and ...
told them they must stop, as Mann had not obtained public liability insurance worth $25 million for his actions. Mann and his companions used a
petition A petition is a request to do something, most commonly addressed to a government official or public entity. Petitions to a deity are a form of prayer called supplication. In the colloquial sense, a petition is a document addressed to some offic ...
to attempt to convince authorities that his campaign should be allowed to continue without the insurance. His petition reached 10,000 signatures. He submitted it and was allowed to continue giving free hugs.Who Magazin
Spreading the Love: Shimon Moore (Sick Puppies)
30 January 2007
Mann befriended Shimon Moore, then-lead singer for
Sick Puppies Sick Puppies is an Australian alternative metal band formed in Sydney, New South Wales in 1997. After releasing their debut album '' Welcome to the Real World'' in 2001, the band rose to prominence in 2006 when their song " All the Same" was u ...
, shortly after commencing his campaign, and over a two-month period in late 2005 Moore recorded video footage of Mann and his fellow huggers. Moore and his band moved to
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
in March 2005 and nothing was immediately done with the footage. Meanwhile, Mann continued his campaign throughout 2005 and 2006 by appearing in Pitt Street Mall in Sydney most Thursday afternoons. In mid-2006 Mann's grandmother died, and in consolation Moore made the music video using the footage he had shot in 2004 to send to Mann as a gift, stating in an interview that, "I sent it to him on a disc as a present and I wrote down 'This is who you are'." The video was later uploaded onto YouTube, where it has been viewed 74 million times as of October 2013.Free Hugs Campaign - Official Page (music by Sick Puppies.net ) On 30 October 2006, Mann was invited by
Oprah Winfrey Oprah Gail Winfrey (; born Orpah Gail Winfrey; January 29, 1954), or simply Oprah, is an American talk show host, television producer, actress, author, and philanthropist. She is best known for her talk show, ''The Oprah Winfrey Show'', br ...
to appear on her show ''
Oprah Oprah Gail Winfrey (; born Orpah Gail Winfrey; January 29, 1954), or simply Oprah, is an American talk show host, television producer, actress, author, and philanthropist. She is best known for her talk show, ''The Oprah Winfrey Show'', br ...
'' after her producer's doctor saw the Free Hugs video on YouTube. Juan Mann made an appearance outside her studio that morning, offering free hugs to the crowd waiting to see the taping of that day's episode. Oprah's camera crews caught several people in the audience hugging Mann as the morning progressed.Oprah.co
Juan Mann on Oprah
On 23 October 2007, Juan Mann announced his residential address online and offered an open invitation to anyone to come over and chat on-camera as part of his 'open-house project'. Mann hosted 80 guests over 36 days. On 25 November 2007, Mann's landlord threatened him with eviction, so he launched an online appeal. On 25 December 2007, Juan Mann published an
e-book An ebook (short for electronic book), also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Alt ...
as a free download. On 22 November 2008, at
YouTube Live YouTube Live was a 2008 event streamed live on the Internet from San Francisco and Tokyo. It was launched November 22–23, 2008. It was hosted by a variety of YouTube celebrities, including The Black Eyed Peas rapper will.i.am, Tom Dickson of ...
Sick Puppies did a performance of " All the Same" while Juan Mann gave hugs to crowd members. On 13 February 2009 a Free Hug Day took place. Free hugs signs were also commonly seen at
Phish Phish is an American rock band formed in Burlington, Vermont, in 1983. The band is known for musical improvisation, extended jams, blending of genres, and a dedicated fan base. The band consists of guitarist Trey Anastasio, bassist Mike Gordon ...
shows at least as early as 1996. A website that is generally recognized as the official site of the free hugs campaign, The Official Home of the Free Hugs Campaign, was launched in mid-2007. This site enables those involved in the campaign to better organize themselves and coordinate their efforts. Many initiatives resulted from these efforts. For example, on the website's forum (hosted on Dragon Arts), those involved in the campaign called for an annual International Free Hugs Day. Mann declared that the day would fall on the first Saturday following 30 June each year; this being the first date that Mann ever offered free hugs in Pitt Street Mall, Sydney in 2004. The first International Free Hugs Day was 7 July 2007, the second on 5 July 2008, and the third was on 4 July 2009. (See above regarding
Valentine's Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring one or two early Christian martyrs named Saint Valentine and, thro ...
). Mann's Official Blog remained dormant after his apparent retirement but has been updated at times; it proclaims itself as the "true home" of the Free Hugs Campaign and hosts interviews conducted with individuals holding Free Hugs Campaigns internationally. In
Riyadh Riyadh (, ar, الرياض, 'ar-Riyāḍ, lit.: 'The Gardens' Najdi pronunciation: ), formerly known as Hajr al-Yamamah, is the capital and largest city of Saudi Arabia. It is also the capital of the Riyadh Province and the centre of the ...
, Saudi Arabia, two men were arrested by the
Commission for the Promotion of Virtue and Prevention of Vice The Committee for the Promotion of Virtue and the Prevention of Vice ( ar, هيئة الأمر بالمعروف والنهي عن المنكر, hayʾa al-ʾamr bil-maʿrūf wan-nahī ʿan al-munkar, abbreviated CPVPV and colloquially termed '' ...
for offering free hugs in a public space. The move was criticized on
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, an ...
; however, others opposed the campaign altogether.


Publicity and expansion

* In October 2006, a college student, Yu Tzu-wei, began a campaign in
Taipei Taipei (), officially Taipei City, is the capital and a special municipality of the Republic of China (Taiwan). Located in Northern Taiwan, Taipei City is an enclave of the municipality of New Taipei City that sits about southwest of the ...
to "hug everyone in
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the northeast ...
" * In October 2006, a Free Hugs Campaign began in
Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...
,
Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
. * In late October 2006, several Free Hugs Campaigns were organized in a number of cities in Italy. * On 27 October 2006, students Steve Loftus, Mark Wonnacott and Jeff Jones from
Illinois Illinois ( ) is a state in the Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolitan areas include, Peoria and Rockfo ...
-based
McKendree University McKendree University (McK) is a private university in Lebanon, Illinois. Founded in 1828 as the Lebanon Seminary, it is the oldest college or university in Illinois. McKendree enrolls approximately 2,300 undergraduates and nearly 700 graduate ...
were featured in news media, including
MLB.com MLB.com is the official site of Major League Baseball and is overseen by Major League Baseball Advanced Media, L.P. (a subsidiary of MLB). MLB.com is a source of baseball-related information, including baseball news, statistics, and sports column ...
, for giving free hugs before game five of the
World Series The World Series is the annual championship series of Major League Baseball (MLB) in the United States and Canada, contested since 1903 between the champion teams of the American League (AL) and the National League (NL). The winner of the Wor ...
in front of
Busch Stadium Busch Stadium (also referred to informally as "New Busch Stadium" or "Busch Stadium III") is a baseball stadium located in St. Louis, Missouri. The stadium serves as the home of the St. Louis Cardinals, the city's Major League Baseball (MLB) f ...
. * On 6 November 2006, a group of eleven people led by a 24-year-old man named 'Baigu' (白骨) tried the same campaign in
Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flowin ...
, only to be detained for one hour for not having a permit to hold a gathering in a public place. * On 10 November 2006, A Free Hugs event in
Boulder In geology, a boulder (or rarely bowlder) is a rock fragment with size greater than in diameter. Smaller pieces are called cobbles and pebbles. While a boulder may be small enough to move or roll manually, others are extremely massive. In c ...
,
Colorado Colorado (, other variants) is a state in the Mountain West subregion of the Western United States. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the western edge of the ...
, was covered by local media. * On 18 November 2006, Geneva Online, an online community, organized the first Free Hugs event in
Geneva , neighboring_municipalities= Carouge, Chêne-Bougeries, Cologny, Lancy, Grand-Saconnex, Pregny-Chambésy, Vernier, Veyrier , website = https://www.geneve.ch/ Geneva ( ; french: Genève ) frp, Genèva ; german: link=no, Genf ; it, Ginevra ...
, Switzerland. * On 22 November, two Korean boy students organized a Free Hugs Campaign outside the
Ngee Ann City Ngee Ann City is a shopping and commercial centre located on Orchard Road, Singapore. The S$520 million building was officially opened on 21 September 1993 by then Prime Minister, Goh Chok Tong. Ngee Ann City currently houses the High ...
shopping mall along
Orchard Road Orchard Road, often known colloquially as simply Orchard, is a major –long road in the Central Area of Singapore. Known as a famous tourist attraction, it is an upscale shopping area of Singapore, with numerous internationally renowned dep ...
,
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borderin ...
. In a novel bid to spread the festive cheer, they had this campaign for the following consecutive Saturdays. * In late 2006 a Free Hugs Campaign commenced in Belgium with events on 22 and 23 December in
Antwerp Antwerp (; nl, Antwerpen ; french: Anvers ; es, Amberes) is the largest city in Belgium by area at and the capital of Antwerp Province in the Flemish Region. With a population of 520,504,
and on 30 December in Ghent. * In March 2007, as part of an initiative to combat discrimination against people infected with AIDS or HIV, the French Government called on its citizens to embrace strangers who hoist signs in the street offering free hugs. * On 14 April 2007, Portuguese waitress Sara Viera living in Newcastle Upon-Tyne, England was reported on both BBC News and local press to be giving Free Hugs in the streets of Newcastle City Centre. * On 20 December 2008, Indian composer A. R. Rahman and percussionist
Sivamani Sivamani (1 December 1959), commonly known by his stage name Drums Sivamani, is an Indian percussionist. He plays many instruments including drums, octoban, darbuka, udukai, ghatam and kanjira. He performed drumming during the IPL Championships ...
created a song titled "Jiya Se Jiya", inspired by the Free Hugs Campaign and promoted it through a video shot in various cities in India. * In February 2009, a free hug offer startled downtown Toronto shoppers. * In July 2009, a
Jordan Jordan ( ar, الأردن; tr. ' ), officially the Hashemite Kingdom of Jordan,; tr. ' is a country in Western Asia. It is situated at the crossroads of Asia, Africa, and Europe, within the Levant region, on the East Bank of the Jordan Rive ...
ian radio station celebrated International Free Hugs Day by creating the first Free Hugs video from an
Arab The Arabs (singular: Arab; singular ar, عَرَبِيٌّ, DIN 31635: , , plural ar, عَرَب, DIN 31635: , Arabic pronunciation: ), also known as the Arab people, are an ethnic group mainly inhabiting the Arab world in Western Asia, No ...
country. * In August 2009, in
Norway Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and th ...
Free Hugs were offered by the Red Cross Youth in the yearly market "Steinkjermartnan". * On 3 July 2010, The first "FREE HUGS Campaign for
AIDS Human immunodeficiency virus infection and acquired immunodeficiency syndrome (HIV/AIDS) is a spectrum of conditions caused by infection with the human immunodeficiency virus (HIV), a retrovirus. Following initial infection an individual ma ...
" was organized by a group of friends from a non-profit organization called "SHADOW of BODHI", at six different places at Chennai, India. * Since 10 February 2011, a group of young people are organizing several events in
Portugal Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a Sovereign state, country whose mainland is located on the Iberian Peninsula of Southern Europe, Southwestern Europe, and whose territory also includes ...
, starting in the North and ending in the South. They already had several presences on Portuguese television and have been congratulated by the father of the campaign, Juan Mann. The group remains in activity and continues to give hugs around Portugal and soon hopes to spread love in the whole country. They had given hugs in
Vila Nova de Famalicão Vila Nova de Famalicão () is a Portuguese town with a population of approximately 133,048 inhabitants () in an area of 201,59 km2, subdivided into 49 parishes (Administrative Division of 11 Unions of Parishes and 23 Parish Councils,). Insert ...
and
Braga Braga ( , ; cel-x-proto, Bracara) is a city and a municipality, capital of the northwestern Portuguese district of Braga and of the historical and cultural Minho Province. Braga Municipality has a resident population of 193,333 inhabitants ( ...
(twice),
Guimarães Guimarães () is a city and municipality located in northern Portugal, in the district of Braga. Its historic town centre has been listed as a UNESCWorld Heritage Sitesince 2001, in recognition for being an "exceptionally well-preserved and ...
,
Porto Porto or Oporto () is the second-largest city in Portugal, the capital of the Porto District, and one of the Iberian Peninsula's major urban areas. Porto city proper, which is the entire municipality of Porto, is small compared to its metropol ...
, Aveiro, Espinho,
Coimbra Coimbra (, also , , or ) is a city and a concelho, municipality in Portugal. The population of the municipality at the 2011 census was 143,397, in an area of . The fourth-largest urban area in Portugal after Lisbon Metropolitan Area, Lisbon, Por ...
and
Lisbon Lisbon (; pt, Lisboa ) is the capital and largest city of Portugal, with an estimated population of 544,851 within its administrative limits in an area of 100.05 km2. Lisbon's urban area extends beyond the city's administrative limits w ...
. On 21 September, with Vincent Marx, Fernando Moinho and Edwin Bustos, they organized the event called "Free Hugs for World Peace". For 2012, they are trying to break the
Guinness World Record ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...
for "Most People Hugging Each Other" in Vila Nova de Famalicão. * In September 2012, Polish traveler, Maksym Skorubski went for a trip "Hugs Around The World in 80 days", during which he gave out free hugs to 6,783 people in 19 countries around the world. His tour was nominated by ''
National Geographic Traveler ''National Geographic Traveler'' is a magazine published by NG Media in Armenia, Belgium, the Netherlands, China, Croatia, the Czech Republic, Germany, Greece, Indonesia, Latin America, Israel, Poland, Romania, Slovenia, Spain and the UK. The U ...
'' as the best journey of 2012. * Since early 2013, a group under the name 'Free Hugs Vienna' organizes several 'free hugs' events in
Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous c ...
. They already had several actions organized in Vienna and some of their group members went free-hugging in events abroad as well. The most remarkable of these international events was the group's support in
Conchita Wurst Thomas Neuwirth (born 6 November 1988) is an Austrian singer and drag queen who is known for his stage persona Conchita Wurst (or simply Conchita). Neuwirth came to international attention after winning the Eurovision Song Contest 2014 as with t ...
's
Eurovision Song Contest 2014 The Eurovision Song Contest 2014 was the 59th edition of the Eurovision Song Contest. It took place in Copenhagen, Denmark, following the country's victory at the with the song " Only Teardrops" by Emmelie de Forest. Organised by the European ...
campaign, in which the group opened their arms to embrace the message of tolerance through 'free hugs'. * In November 2013 a Free hugs campaign has landed in
Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the List of Asian countries by area, fifth-largest country in Asia ...
after Bandr al-Swed, a Saudi young man released a video of him marching in the streets of the capital Riyadh offering free hugs to people of the Kingdom. * From 2015 to 2019, in the month of May, members of the “Free Hugs Vienna” team were active during the
Eurovision Song Contest The Eurovision Song Contest (), sometimes abbreviated to ESC and often known simply as Eurovision, is an international songwriting competition organised annually by the European Broadcasting Union (EBU), featuring participants representing pri ...
week in
Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...
(2015),
Stockholm Stockholm () is the capital and largest city of Sweden as well as the largest urban area in Scandinavia. Approximately 980,000 people live in the municipality, with 1.6 million in the urban area, and 2.4 million in the metropolita ...
(2016),
Kyiv Kyiv, also spelled Kiev, is the capital and most populous city of Ukraine. It is in north-central Ukraine along the Dnieper, Dnieper River. As of 1 January 2021, its population was 2,962,180, making Kyiv the List of European cities by populat ...
(2017),
Lisbon Lisbon (; pt, Lisboa ) is the capital and largest city of Portugal, with an estimated population of 544,851 within its administrative limits in an area of 100.05 km2. Lisbon's urban area extends beyond the city's administrative limits w ...
(2018) and
Tel-Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...
(2019). Aligning with the event's motto “Building Bridges” (2015), "Come Together" (2016), "Celebrate Diversity" (2017), "All Aboard" (2018) and "Dare to Dream" (2019), the “free huggers” connected with members of the international press, fans and other guests in the Eurovision Press Center, Euro Fan Café and in front of the Eurovision arena on the days of the semi finals and final. 2019 is the sixth year in a row that "Free Hugs Vienna" is active in the ESC context in partnership with the Austrian broadcaster, ORF. (see above for more details) * In 2014 and 2016, photos of a 12 year old Black child, Devonte Hart, went viral when he was photographed with "free hugs" signs during events around the
Ferguson unrest The Ferguson unrest (sometimes called the Ferguson uprising, Ferguson protests, or the Ferguson riots) were a series of protests and riots which began in Ferguson, Missouri on August 10, 2014, the day after the fatal shooting of Michael Brown ...
in
Ferguson, Missouri Ferguson is a city in St. Louis County, Missouri, United States. It is part of the Greater St. Louis metropolitan area. Per the 2020 census, the population was 18,527. History What is now the city of Ferguson was founded in 1855, when William B ...
, and at protests following the shooting of Keith Lamont Scott in
Charlotte, North Carolina Charlotte ( ) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont region, it is the county seat of Mecklenburg County. The population was 874,579 at the 2020 census, making Charlotte the 16th-most populo ...
. He was also photographed embracing a police officer in riot gear during a 2014 protest in
Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous co ...
. The image became known as the "hug felt 'round the world." The photo was used widely on
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...
to project an image of a loving, happy, multiracial family and world. In March 2018 the photographer, one of the adoptive mothers of the child, and her wife, killed the boy and his siblings in a murder-suicide family annihilation.


See also

* Samantha Hess * Ken Nwadike Jr. * Dominic Vos


References


External links


Official Home of the Free Hugs Campaign

Juan Mann's Official Blog, Founder of the Free Hugs Campaign
*

, still online for free available via Scribd, visited 31 October 2013
The Illustrated Guide to Free Hugs
still online for free available as pdf, visited 8 December 2013 * {{Sick Puppies Social movements 2000s fads and trends History of Sydney