John Buttencourt Avila
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John Buttencourt Avila (March 19, 1865 – December 25, 1937) was a California farmer who has been called the father of the sweet potato industry. He was a Portuguese American who came to California as a young man, and settled in
Merced County Merced County ( ), is a county located in the northern San Joaquin Valley section of the Central Valley, in the U.S. state of California. As of the 2020 census, the population was 281,202. The county seat is Merced. The county is named after ...
.


Biography

Avila was born March 19, 1865, on
São Jorge Island São Jorge () is an island in the central group of the Azores archipelago and part of the autonomous region of Portugal. Separated from its nearest neighbours ( Pico and Faial islands) by the Pico-São Jorge Channel, the central group is oft ...
in the
Azores ) , motto =( en, "Rather die free than subjected in peace") , anthem= ( en, "Anthem of the Azores") , image_map=Locator_map_of_Azores_in_EU.svg , map_alt=Location of the Azores within the European Union , map_caption=Location of the Azores wi ...
of
Portugal Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of ...
. He immigrated from the Azores to California in 1883. For the first several years Avila worked as a laborer on local farms in Alameda County ( Niles and Mission San Jose areas)."California" by Robert L. Santos; California State University, Stanislaus, Librarian/Archivist
Avila then in 1888 moved to the Atwater- Buhach area in
Merced County Merced County ( ), is a county located in the northern San Joaquin Valley section of the Central Valley, in the U.S. state of California. As of the 2020 census, the population was 281,202. The county seat is Merced. The county is named after ...
and planted a successful garden of sweet potatoes (
Ipomoea batatas The sweet potato or sweetpotato (''Ipomoea batatas'') is a dicotyledonous plant that belongs to the bindweed or morning glory family, Convolvulaceae. Its large, starchy, sweet-tasting tuberous roots are used as a root vegetable. The young shoot ...
) from seeding stock of his country. Then he planted a field of 6 or 7 acres of sweet potatoes. Eventually, with his brother Antone, he bought a 20-acre farm field in Merced County for a $1 an acre that was flood land near the
Merced River The Merced River (), in the central part of the U.S. state of California, is a -long tributary of the San Joaquin River flowing from the Sierra Nevada into the San Joaquin Valley. It is most well known for its swift and steep course through th ...
in a California valley. Avila planted sweet potatoes there and became a pioneer sweet potato grower in Merced County. He produced over one hundred sacks of sweet potatoes per acre. As of 1905, Avila was selling his sweet potatoes to buyers in Colorado, Washington, and Oregon, and shipping out up to one hundred and forty-five railroad carloads a year. This species of potato was originally native to Central and South America. It is thought that the sweet potato was originally introduced to Europe by Christopher Columbus. From Avila's original European Azore plantings of his sweet potato crop there grew a major commercial industry in the area of Atwater and Buhach, California. Avila promoted the spread of sweet potato cultivation in the Sacramento Valley and
San Joaquin Valley The San Joaquin Valley ( ; es, Valle de San Joaquín) is the area of the Central Valley of the U.S. state of California that lies south of the Sacramento–San Joaquin River Delta and is drained by the San Joaquin River. It comprises seven ...
in California. The sweet potatoes that Avila introduced became popular in San Francisco eating establishments, restaurants, and hotels. In 1905, Avila lived on his forty acre ranch, located northwest of the town of Merced. Ten acres were devoted to growing sweet potatoes. The remaining acreage was used for farm produce such as fruit and alfalfa for farm animals. At this same time period he had a general merchandise store in Merced. The sweet potato industry in California during the beginning of the nineteen hundreds was controlled by a group of Portuguese growers called the "Big Four" of which Ávila was one. By 1910 sweet potatoes were grown on over 2000 acres in Merced County alone, and on over 5,000 acres throughout California. Sweet potato growing became associated with dairy farming in the area: "''Typically a family would buy twenty to forty acres, plant sweet potatoes the first season, and later start a dairy herd."'' Avila was a city leader of Atwater and became a founder of the Atwater branch of the
Bank of America The Bank of America Corporation (often abbreviated BofA or BoA) is an American multinational investment bank and financial services holding company headquartered at the Bank of America Corporate Center in Charlotte, North Carolina. The bank ...
. During 1912–13 Ávila was the supreme president of the
Cult of the Holy Spirit The Cult of the Holy Spirit ( pt, Culto do Divino Espírito Santo), also known as the Cult of the Empire of the Holy Spirit (''Culto do Império do Divino Espírito Santo''), is a religious sub-culture, inspired by Christian millenarian mystics, ...
.


Family

Avila was married twice. Merced County records show that Avila had married for the first time on September 7, 1893, to a lady ten years his junior, Miss Imilia Pacheco. He had two daughters by her, Delfina and Belmira. Avila's second wife's name was Miss Pulisena Duarte. She was one year younger and also came from the Azores. By her he had an additional two daughters, Maggie and Mary. Avila's four daughters were all born in
Merced, California Merced (; Spanish for "Mercy") is a city in, and the county seat of, Merced County, California, United States, in the San Joaquin Valley. As of the 2020 Census, the city had a population of 86,333, up from 78,958 in 2010. Incorporated on April 1 ...
. The 1920 U.S. Census lists Avila as a grocery store operator in Merced, California.1920; Census Place: Township 8, Merced, California; Roll: T625_121; Page: 12B; Enumeration District: 162; Image: 1063. John B Avila, "1920 United States Census"
accessed June 30, 2013
This same census shows the family consisted of three daughters still living in the household. The 1930 U.S. Census shows Avila (spelled then "Anla") as a rancher, and 65 years old.1930; Census Place: Township 8, Merced, California; Roll: 178; Page: 1B; Enumeration District: 28; Image: 776.0; FHL microfilm: 2339913. John B Avila, "1930 United States Census" He still lived in Merced with his wife (64 years old) and with one daughter in the household (Belmira Anla, 33 years old).


Characteristics and naturalization

According to the California voter registration of 1892 Avila had a very dark complexion, dark hair, and brown eyes. He was 5 feet, 9 inches tall and was able to read and write. This source also shows he was naturalized on August 4, 1888, in the Superior Court at Merced County, California.California State Library, California History Section; Great Registers, 1866–1898; Collection number: 4-2A; CSL Roll Number: 26, FHL Roll Number: 976937 "John Buttencourt Avila".


References


Bibliography

* * * * * * * Kane, Joseph Nathan (1997), ''Famous First Facts, A Record of First Happenings, Discoveries, and Inventions in American History'' (Fifth Edition), The H.W. Wilson Company, * * *


External links


John B. Avila tombstone images
{{DEFAULTSORT:Avila, John Buttencourt 1865 births 1937 deaths People from Merced County, California People from São Jorge Island Farmers from California American grocers American horticulture businesspeople Businesspeople from California Portuguese emigrants to the United States