John Bennison
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John Bennison AM
OBE The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the civil service. It was established o ...
(3 July 1924 – 6 May 2017) was an Australian businessman known for his long involvement with
Wesfarmers Wesfarmers Limited is an Australian conglomerate, headquartered in Perth, Western Australia. It has interests predominantly in Australia and New Zealand, operating in retail, chemical, fertiliser, industrial and safety products. With revenue o ...
. He began work at the company in 1954, and as managing director from 1974 to 1984 oversaw its transition from a farmers'
cooperative A cooperative (also known as co-operative, co-op, or coop) is "an autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned and democratically-control ...
to a publicly listed industrial conglomerate.


Early life

Bennison was born in
Mandalay Mandalay ( or ; ) is the second-largest city in Myanmar, after Yangon. Located on the east bank of the Irrawaddy River, 631km (392 miles) (Road Distance) north of Yangon, the city has a population of 1,225,553 (2014 census). Mandalay was fo ...
,
Burma Myanmar, ; UK pronunciations: US pronunciations incl. . Note: Wikipedia's IPA conventions require indicating /r/ even in British English although only some British English speakers pronounce r at the end of syllables. As John Wells explai ...
, to Arthur and Doris Bennison. He lived in Burma until he was a teenager, when he was sent to
Perth, Western Australia Perth is the capital and largest city of the Australian state of Western Australia. It is the fourth most populous city in Australia and Oceania, with a population of 2.1 million (80% of the state) living in Greater Perth in 2020. Perth is ...
, to board at Hale School. Bennison completed his secondary education in 1941, and then went on to
Perth Technical College Central Institute of Technology was a Technical and Further Education (TAFE) institution based in Perth, Western Australia until 2016 when it became a part of North Metropolitan TAFE. It was the equal oldest post-secondary educational institution ...
. In 1943, however, he enlisted in the
Royal Australian Air Force "Through Adversity to the Stars" , colours = , colours_label = , march = , mascot = , anniversaries = RAAF Anniversary Commemoration ...
(RAAF). He trained as a pilot at the No. 4 Service Flying Training School in Geraldton, and during the war flew
Avro Lancaster The Avro Lancaster is a British Second World War heavy bomber. It was designed and manufactured by Avro as a contemporary of the Handley Page Halifax, both bombers having been developed to the same specification, as well as the Short Stirlin ...
s. At his discharge in 1946, he held the rank of flying officer.


Business career

After the war's end, Bennison and his new wife initially settled in Armidale,
New South Wales ) , nickname = , image_map = New South Wales in Australia.svg , map_caption = Location of New South Wales in AustraliaCoordinates: , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , es ...
, where he studied agriculture at the New England University College. They later moved to
Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
, where he got a job with
Wrigley's The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational chewing gum (Wrigley's gum) company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois. Wrigley's is wholly owned by Mars, In ...
, the chewing gum manufacturer. In 1953, Bennison returned to Perth to work for
Kraft The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...
.


Wesfarmers

In 1954, at the suggestion of his father-in-law, Bennison placed an advertisement in ''
The West Australian ''The West Australian'' is the only locally edited daily newspaper published in Perth, Western Australia. It is owned by Seven West Media (SWM), as is the state's other major newspaper, ''The Sunday Times''. It is the second-oldest continuousl ...
'' offering his services to "any suitable employer". Keith Edwards, the assistant general manager of Wesfarmers, saw his notice, and after a brief interview offered him a job as a "one-man budgetary control department". Bennison's contributions impressed the company's management, and in 1958 he was put in charge of the company's new
Kleenheat Gas Kleenheat is an Australian gas producer, retailer and distributor based in Perth, Western Australia. Kleenheat produces around 150,000 tonnes of liquefied petroleum gas (LPG) per year to service more than 240,000 customers nationally. The company ...
division. In that capacity, he helped negotiate a partnership with
Air Liquide Air Liquide S.A. (; ; literally "liquid air"), is a French multinational company which supplies industrial gases and services to various industries including medical, chemical and electronic manufacturers. Founded in 1902, after Linde it is ...
.Innate business sense
''
The West Australian ''The West Australian'' is the only locally edited daily newspaper published in Perth, Western Australia. It is owned by Seven West Media (SWM), as is the state's other major newspaper, ''The Sunday Times''. It is the second-oldest continuousl ...
'', 26 May 2017.
After heading up Kleenheat, Bennison spent periods as head of the industrials division and as assistant general manager. On 1 January 1974, he succeeded Keith Edwards, the man who had first hired him, as Wesfarmers' general manager. Bennison was only the fourth chief executive since the company's foundation in 1917. When he took over, Wesfarmers was still organised along the lines of a farmers' cooperative. It had highly diversified interests, but had weak
cash flow A cash flow is a real or virtual movement of money: *a cash flow in its narrow sense is a payment (in a currency), especially from one central bank account to another; the term 'cash flow' is mostly used to describe payments that are expected ...
s and lacked the capital reserves needed for growth.The man who made Wesfarmers
''The West Australian'', 2 March 2014.
In 1977, Bennison had Wesfarmers make a takeover bid for
CSBP CSBP Limited is an Australian fertiliser and chemical company based in Kwinana, Western Australia. It is a subsidiary of WesCEF, which in turn is part of the industrials division of the Wesfarmers conglomerate. Current operations CSBP produce ...
, a large fertiliser company. When the sale finally went through in 1979, it was the largest corporate takeover in Australian history. CSBP was sold for $60 million, which was three times the official value of Wesfarmers itself. According to Bennison, "They had great cash flow and we were shrinking. That was the crux of it. The combination of CSBP and Wesfarmers was magic. You had something you never had – money around the clock". In the last years of tenure, Bennison determined that it was in Wesfarmers' best interests to float as a
public company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (l ...
. He met strong opposition from the board of directors, but eventually had his way, and an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
was made in November 1984. Bennison retired five months earlier, in June 1984, and was replaced by
Trevor Eastwood Trevor Eastwood AM was the CEO of the large Australian corporation Wesfarmers Ltd from 1984 to 1992 and its chairman from 2002 to 2008. After graduating BEng at the University of Western Australia,Carolyn BatCool is the rule for man who leads Wesf ...
, whom he had hired as a cadet engineer in 1963. He was also responsible for hiring Eastwood's successor, Michael Chaney.


Personal life

During the war, Bennison met Joyce Brearley, the daughter of the famous aviation pioneer Sir
Norman Brearley Sir Norman Brearley, (22 December 1890 – 9 June 1989) was a commercial and military pilot and one of the pioneers of the airline industry within Australia. Early life Born in Geelong, Victoria on 22 December 1890, Brearley moved to Perth, ...
. The two were married in 1946, and had four children together. Bennison enjoyed trout fishing, and had a collection of vintage cars. He was keenly interested in art, and initiated the Wesfarmers Collection, which is now one of the largest private collections of Australian art. Bennison was created an
Officer of the Order of the British Empire The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the civil service. It was established o ...
(OBE) in 1981, for "service to primary industry", and was made a
Member of the Order of Australia The Order of Australia is an honour that recognises Australian citizens and other persons for outstanding achievement and service. It was established on 14 February 1975 by Elizabeth II, Queen of Australia, on the advice of the Australian Gove ...
(AM) in 2008, for "service to business, particularly in the primary industry sector through the promotion and development of commercial opportunities for farmers, and to the arts".It's An Honour

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References

{{DEFAULTSORT:Bennison, John 1924 births 2017 deaths Australian chief executives Australian Officers of the Order of the British Empire Australian World War II pilots Burmese emigrants to Australia Members of the Order of Australia People educated at Hale School People from Mandalay Royal Australian Air Force personnel of World War II Wesfarmers people Royal Australian Air Force officers