Joey Levine (born May 29, 1947) is an American singer, songwriter and record producer of pop music, who has been active since 1966.

Career

Levine sang lead vocals on several Top 40

singles Singles are people not in a committed relationship. Singles may also refer to: Film and television * ''Singles'' (miniseries), a 1984 Australian television series * ''Singles'' (1992 film), written and directed by Cameron Crowe * ''Singles'' ...

including "Run Run Run" by The Third Rail (1966), "

Yummy Yummy Yummy "Yummy Yummy Yummy" is a song by Arthur Resnick and Joey Levine, first recorded by Ohio Express in 1968. Their version reached No. 4 on the U.S. Pop Singles chart in June and No. 5 on the UK Singles Chart. It has since been covered by many artis ...

" (co-written with

Artie Resnick Arthur Resnick (born 1937) is an American songwriter, record producer and musician. His most successful songs as a writer include " Under the Boardwalk" (co-written with Kenny Young), "Good Lovin'" (co-written with Rudy Clark), and "Yummy Yummy ...

), and three others by

The Ohio Express The Ohio Express is an American bubblegum pop band formed in Mansfield, Ohio, in 1967. Though marketed as a band, it would be more accurate to say that the name "Ohio Express" served as a brand name used by Jerry Kasenetz's and Jeffry Katz's ...

(1968–1969), "Quick Joey Small" by Kasenetz-Katz Singing Orchestral Circus (1968), and the record that best showcased his rapid speech delivery, "

Life Is a Rock (But the Radio Rolled Me) "Life Is a Rock (But the Radio Rolled Me)" is a 1974 song written by Norman Dolph (lyrics) and Paul DiFranco (music). It was recorded by an ad hoc group of studio musicians called Reunion, with Joey Levine as lead singer. The lyrics are a fast ...

" by

Reunion Reunion may refer to: * Class reunion * Family reunion Reunion, Réunion, Re-union, Reunions or The Reunion may also refer to: Places * Réunion, a French overseas department and island in the Indian Ocean * Reunion, Commerce City, Colorado, U ...

(1974). He specialized in

bubblegum pop Bubblegum (also called bubblegum pop) is pop music in a catchy and upbeat style that is considered disposable, contrived, or marketed for children and adolescents. The term also refers to a rock and pop subgenre, originating in the United States i ...

. Levine produced records for

Super K Productions {{Unreferenced, date=December 2009 Super K Productions was a 1960s American recording production company under Buddah Records, headed by producers Jerry Kasenetz and Jeffry Katz, whose groups specialized in bubblegum pop. Their biggest success ...

, run by

Jerry Kasenetz Jerry Kasenetz is an American bubblegum pop producer who worked with Jeffry Katz, the two working together as the Super K Productions company,Clarke, Donald (ed.) (1998) ''The Penguin Encyclopedia of Popular Music'', Penguin Books, , p. 182 to manu ...

and

Jeffry Katz Jeffry Katz (born May 20, 1943, Brooklyn, New York) is an American music producer, one of the first exponents of bubblegum pop. Music career He is one half of a hitmaking duo with Jerry Kasenetz, the two working together as the Super K Productio ...

, who released many singles in the late 1960s by

, The 1910 Fruitgum Company, and The Music Explosion. Levine sang lead for various groups of studio musicians, whose songs were released under the name of actual groups of musicians, or sometimes the groups did not exist at all outside the studio. Starting in the early 1970s, Levine began working on

jingles A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually t ...

for television commercials, as well as singing on them, with one of his most well-remembered jingles being "Sometimes You Feel Like A Nut" for

Mounds A mound is an artificial heap or pile, especially of earth, rocks, or sand. Mound and Mounds may also refer to: Places * Mound, Louisiana, United States * Mound, Minnesota, United States * Mound, Texas, United States * Mound, West Virginia * ...

and

Almond Joy Almond Joy is a candy bar manufactured by Hershey's, consisting of sweetened, shredded coconut topped with whole almonds and covered in milk chocolate. The company also produces Mounds bars, a similar confection without nuts, coated in dark ch ...

chocolate bar A chocolate bar (Commonwealth English) or candy bar (some dialects of American English) is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily brea ...

s. Levine founded Crushing Enterprises in New York City in 1969, and continues to write music for commercials and television. Popular campaigns from the past include: “

Pepsi Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...

– The Joy of Cola", "Gentlemen Prefer Hanes", "Just For the Taste of It –

Diet Coke Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on ...

", "Orange you smart, (for drinking Orange Juice)", "Come See the Softer Side of

Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...

", "Heartbeat of America –

Chevrolet Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ous ...

", "

Dr Pepper Dr Pepper is a carbonated soft drink. It was created in the 1880s by pharmacist Charles Alderton in Waco, Texas, and first served around 1885. Dr Pepper was first nationally marketed in the United States in 1904. It is now also sold in Euro ...

– You Make the World Taste Better", "You Asked For It, You Got It,

Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...

," "Who's that Kid With the

Oreo Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and split ...

Cookie," and "This Bud's For You" for

Anheuser-Busch Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (AB InBev), now the world's largest brewing company, which owns multiple glo ...

. Most recently he wrote the current

Budweiser Budweiser () is an American-style pale lager, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. ''Budweiser'' may also refer to an unrela ...

anthem An anthem is a musical composition of celebration, usually used as a symbol for a distinct group, particularly the national anthems of countries. Originally, and in music theory and religious contexts, it also refers more particularly to short ...

, "This Is Budweiser, This Is Beer." In addition, Levine has also contributed songs, some of them with his 1960's bubblegum pop sound, to the

PBS The Public Broadcasting Service (PBS) is an American public broadcasting, public broadcaster and Non-commercial activity, non-commercial, Terrestrial television, free-to-air television network based in Arlington, Virginia. PBS is a publicly fu ...

series ''

Dragon Tales ''Dragon Tales'' is an animated educational television, educational fantasy children's television series created by Jim Coane and Ron Rodecker and developed by Coane, Wesley Eure, Jeffrey Scott, Cliff Ruby and Elana Lesser and produced by Sony Pi ...

''.

References

External links

* http://www.crushingmusic.com {{DEFAULTSORT:Levine, Joey 1947 births Living people Songwriters from New York (state) American male pop singers American record producers 20th-century American Jews Jingle writers Musicians from New York (state) 21st-century American Jews American male songwriters