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Joel Zamel (born 1986) is an Australian-Israeli inventor, entrepreneur, owner and operator of private intelligence and political analysis agencies which offer forecasting simulations, wargaming, influence operations, social media campaigns, private investment brokering and election campaign strategy. Such firms include Wikistrat, a geostrategic consultancy firm, Joel Zamel Investment Group (JZIG),
White Knight A white knight is a mythological figure and literary stock character. They are portrayed alongside a black knight as diametric opposites. A white knight usually represents a heroic warrior fighting against evil, with the role in medieval literatu ...
, and Psy-Group, an agency specializing in counter-extremism activities and social media operations.


Early life and education

Joel Zamel was born in Australia in 1986, the son of Gary Zamel, a wealthy Australian mining engineer and businessman predominantly related to coal, nickel and copper mining and previous Director of the Australian Israel Chamber of Commerce. Gary Zamel also has done work for his son's company Wikistrat. Zamel attended the
University of New South Wales The University of New South Wales (UNSW), also known as UNSW Sydney, is a public research university based in Sydney, New South Wales, Australia. It is one of the founding members of Group of Eight, a coalition of Australian research-intensive ...
in Sydney, where he obtained a Bachelor of Mining Engineering and later moved to Israel studying at the Interdisciplinary Center, Herzliya, specializing in Counter-Terrorism and Homeland Security graduating with a master's degree in government, Diplomacy and Strategy. He's a member of the Central Eurasia Leadership Alliance (CELA) network.


Career

Joel Zamel gained widespread visibility and public attention in 2018, after a number of media sources reported about Wikistrat during
Robert Mueller Robert Swan Mueller III (; born August 7, 1944) is an American lawyer and government official who served as the sixth director of the Federal Bureau of Investigation (FBI) from 2001 to 2013. A graduate of Princeton University and New York ...
's Special Counsel investigation. Zamel is the founder of a number of private intelligence and political analysis agencies including Wikistrat, a geostrategic consultancy firm, White Knight (a successor company to the now inactive firm known as Psy-Group). Zamel's agencies have a broad network of analysts consisting primarily of former government officials and private experts. He is also an active investor in the cybersecurity sector, especially for those firms with a focus on CVE efforts. He is reported to have established various social media influence companies based in Eastern Europe and Asia, and is known to have formed a close advisory team of renowned former senior government officials who served at upper levels of government in the U.S., UK and Middle East. In 2015 Zamel's Wikistrat spent a week running scenarios called the "Cyber Mercenaries project" on how a U.S. election interference campaign could be made by Russian cyber actors, which was later reported to Donald Trump Jr in 2016. On August 3, 2016, Zamel participated in a high-level meeting with
Donald Trump Jr. Donald John Trump Jr. (born December 31, 1977) is an American political activist, businessman, author, and former television presenter. He is the eldest child of Donald Trump, 45th president of the United States from 2017 to 2021, and his fi ...
,
Erik Prince Erik Dean Prince (born June 6, 1969) is an American businessman, former U.S. Navy SEAL officer, and the founder of the private military company Blackwater. He served as Blackwater's CEO until 2009 and as its chairman until its sale to a gro ...
, Stephen Miller and
George Nader George Garfield Nader, Jr. (October 19, 1921 – February 4, 2002) was an American actor and writer. He appeared in a variety of films from 1950 to 1974, including '' Sins of Jezebel'' (1953), ''Congo Crossing'' (1956), and '' The Female Animal ...
. This was followed by a post inauguration meeting in December 2016 with George Nader,
Steve Bannon Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and former investment banker. He served as the White House's chief strategist in the administration of U.S. president Donald Trump during t ...
former vice president of Cambridge Analytica, and
Jared Kushner Jared Corey Kushner (born January 10, 1981) is an American businessman and investor. He served as a senior advisor to 45th U.S. president Donald Trump, his father-in-law. Since leaving the White House, Kushner founded Affinity Partners, a priv ...
After the 2016 Trump election win, Zamel's company Psy Group formed a partnership with
Cambridge Analytica Cambridge Analytica Ltd (CA), previously known as SCL Group, SCL USA, was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal. It was started in 2013, as a subsidiary of the privat ...
to jointly bid for contracts with the American Government. In December 2016, George Nader used WhiteKnight, based in the Philippines, to purchase a presentation demonstrating the impact of social media campaigns on Donald Trump's electoral victory. Zamel had first met Nader at the
St. Petersburg International Economic Forum The St. Petersburg International Economic Forum (SPIEF; russian: Петербургский международный экономический форум, ПМЭФ) is an annual Russian business event for the economic sector, which has been hel ...
in June 2016. In November 2016 George Nader paid Zamel $2M for undisclosed reasons. Prince then lied about it to congress. The meeting with Trump was later scrutinised by
Robert Mueller Robert Swan Mueller III (; born August 7, 1944) is an American lawyer and government official who served as the sixth director of the Federal Bureau of Investigation (FBI) from 2001 to 2013. A graduate of Princeton University and New York ...
's Special Counsel investigation and subsequent investigations into his links to Trump officials, which continued after the Mueller investigation finished. Zamel's meetings with Saudi officials was also scrutinised by Mueller. In February 2019, federal agents detained Zamel at a Washington airport and he appeared before a grand jury to give evidence to Robert Mueller about his links to George Nader. Zamel bragged to Nader that he had conducted a secret campaign which had been influential in Trump's victory, a characterisation which Zamel's lawyer has disputed. Zamel also had contact with
Michael Flynn Michael Thomas Flynn (born December 24, 1958) is a retired United States Army lieutenant general and conspiracy theorist who was the 24th U.S. National Security Advisor for the first 22 days of the Trump administration. He resigned in light of ...
. On April 5, 2019, the Senate Intelligence Committee sends letter to Walter Soriano the owner of USG Security Limited based in Britain for his communication with Paul Manafort, Michael Flynn, Psy-Group, Wikistrat, and
Black Cube Black Cube (BC Strategy Ltd) is a private intelligence agency based in London, Tel Aviv and Madrid, which drew widespread condemnation for its work surveilling and assisting with efforts to slander the reputations of women accusing Harvey Weinste ...
,
Orbis Business Intelligence Christopher David Steele (born 24 June 1964) is a British former intelligence officer with the Secret Intelligence Service (MI6) from 1987 until his retirement in 2009. He ran the Russia desk at MI6 headquarters in London between 2006 and 200 ...
(a firm co-founded by
Christopher Steele Christopher David Steele (born 24 June 1964) is a British former intelligence officer with the Secret Intelligence Service (MI6) from 1987 until his retirement in 2009. He ran the Russia desk at MI6 headquarters in London between 2006 and 200 ...
). Soriano has links to Oleg Deripaska. Zamel's firms have completed work for Oleg V. Deripaska and
Dmitry Rybolovlev Dmitry Yevgenyevich Rybolovlev (russian: Дмитрий Евгеньевич Рыболовлев; ; born 22 November 1966) is a Russian oligarch, billionaire businessman, and investor. Rybolovlev became chairman of the Russian fertilizer prod ...
. Zamel has been represented by Marc Mukasey, who specialises in reputation protection. Mukasey, a former law partner of
Rudy Giuliani Rudolph William Louis Giuliani (, ; born May 28, 1944) is an American politician and lawyer who served as the 107th Mayor of New York City from 1994 to 2001. He previously served as the United States Associate Attorney General from 1981 to 1 ...
, also had President Donald Trump as a client as well as Donald Trump Jr.,
Ivanka Trump Ivana Marie "Ivanka" Trump (; born October 30, 1981) is an American businesswoman and the first daughter of Donald Trump, 45th president of the United States from 2017 to 2021. She was a senior advisor in his administration, and also was the ...
,
Eric Trump Eric Frederick Trump (born January 6, 1984) is an American businessman, activist, and former reality television presenter. He is the third child and second son of Donald Trump, 45th president of the United States from 2017 to 2021, and his fir ...
, and the
Trump Foundation The Donald J. Trump Foundation was a New York-based tax-exempt private foundation formed in 1988 by Donald Trump and dissolved by court order in 2019 after various legal violations came to light. The foundation was created to receive royaltie ...
in response to the civil lawsuit filed by the
New York State Attorney General The attorney general of New York is the chief legal officer of the U.S. state of New York and head of the Department of Law of the state government. The office has been in existence in some form since 1626, under the Dutch colonial government ...
's Office. as well as Eddie Gallagher a soldier accused of committing war crimes.


Beliefs

Zamel believes Bitcoin is a “truth machine protected by a fortress of misconceptions.” Zamel believes in information operations as an underutilized tool for countering extremist ideologies. He believes “dictators are beating the West when it comes to sophisticated information operations.” Has advocated for “exploiting the frequent protest movements in Iran and the ever-present disgust with the regime through covert on-the-ground and digital support”.


See also

* Psy-Group * Mueller Report * Timeline of investigations into Trump and Russia (2018) * Timeline of investigations into Trump and Russia (2019)


References

{{DEFAULTSORT:Zamel, Joel Donald Trump 2016 presidential campaign People associated with the 2016 United States presidential election People associated with Russian interference in the 2016 United States elections Business intelligence companies Companies based in Tel Aviv Private detectives and investigators Private intelligence agencies 1986 births Living people