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Jodie Cook (born Jodie Elizabeth Cole) is an entrepreneur and author from
Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1. ...
, UK. Cook featured in Forbes’ Europe's 30 Under 30 list of social entrepreneurs in 2017. She is an international
powerlifter Powerlifting is a strength sport that consists of three attempts at maximal weight on three lifts: squat, bench press, and deadlift. As in the sport of Olympic weightlifting, it involves the athlete attempting a maximal weight single-lift effor ...
for Great Britain.


Early life and education

Cook was born and raised in
Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1. ...
, England. Cook then attended King Edwards VI Five Ways School in
Bartley Green Bartley Green is a residential suburban area and electoral ward in Birmingham, England, south west of the city centre. The ward is part of the Birmingham Edgbaston constituency and is represented in parliament by Labour Co-operative MP Preet Gi ...
, achieving 10 A grades at GCSE, before reading
Business Management Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of managemen ...
at the
University of Sheffield , mottoeng = To discover the causes of things , established = – University of SheffieldPredecessor institutions: – Sheffield Medical School – Firth College – Sheffield Technical School – University College of Sheffield , type = Pu ...
.


Career


JC Social Media

Jodie Cook founded JC Social Media, a specialist social media agency, in 2011 the day after completing a year in the National Skills Academy for Social Care graduate scheme. Cook was selected as one of the original twelve ambassadors of the Start-up Loans scheme, as an example of someone who started their business with less than £1000. In 2016, JC Social Media was shortlisted for a national award for its work with Subaru UK. In November 2017, JC Social Media won the national Chamber of Commerce's "Best use of Social Media" award. Cook also published several books on social media management for business. In 2021, JC Social Media was acquired by Low&Behold, a marketing agency group.


Clever Tykes

In 2013, Cook co-founded and co-wrote Clever Tykes, a series of children's storybooks written to inspire enterprising behaviour in primary school children. Cook was invited to discuss the project with the Prime Minister's enterprise advisor Lord Young, and the project was included in a national government report entitled "Enterprise for All" after receiving his endorsement. In January 2016, support from
Lloyds Banking Group Lloyds Banking Group is a British financial institution formed through the acquisition of HBOS by Lloyds TSB in 2009. It is one of the UK's largest financial services organisations, with 30 million customers and 65,000 employees. Lloyds Ban ...
enabled the distribution of 24,000 sets of Clever Tykes books to primary schools across the UK.


Writing and podcasts

In May 2017, Cook recorded her
TEDx TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "ideas worth spreading". TED was founded by Richard Sau ...
talk "Creating Useful People" at TEDx Aston University. She delivered the opening keynote at the 2018 NACUE Student Enterprise Conference. In 2017, Cook was a guest on the
BBC Radio 4 BBC Radio 4 is a British national radio station owned and operated by the BBC that replaced the BBC Home Service in 1967. It broadcasts a wide variety of spoken-word programmes, including news, drama, comedy, science and history from the BBC' ...
programme, "Being bored: the importance of doing nothing" hosted by Phill Jupitus, where she suggested that he solved his problem of never being bored by scheduling boredom in his diary. In 2018 Cook interviewed Jupitus for the Clever Tykes podcast: Creating Useful People, which explores the childhood influences that shape future success. Other guests interviewed on the podcast are
Jordan Daykin Jordan Daykin (born 6 July 1995), is a British businessman and entrepreneur. He is best known for his 2014 appearance on the BBC Two business programme ''Dragons' Den'', where he became the youngest and most successful entrepreneur to win inves ...
, Emma Jones MBE, Craig Donaldson,
Jessica Ward Jessica may refer to: Given name * Jessica (given name), includes a list of people and fictional characters with this name * Jessica Folcker, a Swedish singer known by the mononym Jessica * Jessica Jung, a Korean-American singer known by the ...
, and
Sara Davies Sara Davies (born 23 April 1984) is a British businesswoman, entrepreneur, and television personality. She is the founder and owner of Crafter's Companion, a company she started while a student at the University of York. In April 2019 it wa ...
MBE. In 2018, Cook became a contributing writer for ''Forbes'', on the topic of entrepreneurship. In 2019, Cook released the book ''Stop Acting Like You're Going To Live Forever'', a collection of 36 articles on the topics of entrepreneurship, happiness and lifestyle design, and its accompanying guided journal. In 2020, Cook released the book How To Raise Entrepreneurial Kids, published by Rethink Press, and accompanying playbook, with entrepreneur Daniel Priestley.


Awards

In May 2014, Cook won the title Birmingham Young Professional of the Year (BYPY) at an event at the International Convention Centre having won the marketing and communications category. Later that year, JC Social Media was awarded best small business at the Midlands' Venus awards, also held at the ICC. The following year Cook was named the Birmingham Chamber of Commerce's ‘Future Face’ of digital, whilst Cook was also listed in the Drum's 50 under 30 women in tech. Cook was named a 'rising star' in Computer Weekly's 50 Women in Tech in 2015 and named as one of Birmingham's most influential people in the Birmingham Post's Power 250. Cook, alongside her husband won the regional and national NatWest Great British Entrepreneur Award with the title Entrepreneurs' Champion. In 2021, Cook released the book Instagram Rules, published by White Lion Publishing. In May 2021 Instagram Rules won Sales & Marketing book of the year at the Business Book Awards.


Powerlifting

Cook is a competitive
powerlifter Powerlifting is a strength sport that consists of three attempts at maximal weight on three lifts: squat, bench press, and deadlift. As in the sport of Olympic weightlifting, it involves the athlete attempting a maximal weight single-lift effor ...
, and competed for Great Britain in the 2018 IPF World Championships in Calgary, Canada, in the open 57 kg weight class category. She competed for England in the 2019 Commonwealth Powerlifting Championships, winning the silver medal in the open 57 kg weight class category. Cook won the 2021 English Championships in the 57 kg weight class category with a 137.5 kg squat, 92.5 kg bench press and 180 kg deadlift. She won the bronze medal in the 57 kg category of the British Championships two weeks later and was subsequently selected to represent Great Britain in the European Championships in Västerås, Sweden, in December. Here she placed 4th in the 57 kg weight category, winning the silver medal in the deadlift and setting a squat personal best of 140 kg. In 2021 she was ranked 14th best female powerlifter in the United Kingdom across all weight categories.


References

{{DEFAULTSORT:Cook, Jodie Living people Year of birth missing (living people) 21st-century English businesspeople Social entrepreneurs British powerlifters Female powerlifters Businesspeople from Birmingham, West Midlands English company founders Alumni of the University of Sheffield