Jeff Goodby is an American advertising executive. He is among the co-founders and serves as co-chair of

Goodby, Silverstein & Partners Goodby, Silverstein & Partners (also known as GSP) is an advertising agency based in San Francisco. History The agency was founded on April 15, 1983 as Goodby, Berlin & Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin le ...

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

. Goodby is also a director and illustrator whose work has appeared in ''

Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, ...

'' and ''

Mother Jones Mary G. Harris Jones (1837 (baptized) – November 30, 1930), known as Mother Jones from 1897 onwards, was an Irish-born American schoolteacher and dressmaker who became a prominent union organizer, community organizer, and activist. She h ...

''.

Early life

Jeff Goodby grew up in Rhode Island. He graduated from

Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of high ...

where he wrote for

The Harvard Lampoon ''The Harvard Lampoon'' is an undergraduate humor publication founded in 1876 by seven undergraduates at Harvard University in Cambridge, Massachusetts. Overview The ''Harvard Lampoon'' publication was founded in 1876 by seven undergraduates ...

. Goodby became interested in advertising after not being able to find work in publishing. Goodby fashioned a resume in the likes of a mock encyclopedia entry on himself – written posthumously. That landed him his first advertising job at

J. Walter Thompson J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merge ...

where he met mentor

Hal Riney Hal Patrick Riney (July 17, 1932 – March 24, 2008) was an American advertising executive. Biography Founder of the advertising agency Hal Riney & Partners (now Publicis & Hal Riney), Riney was named #30 on the ''Advertising Age'' 100 people o ...

of Ogilvy & Mather.

Career

Goodby, Silverstein & Partners has on multiple occasions won Agency of the Year in Advertising Age Adweek and Creativity Magazine. The

Museum of Modern Art The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues. It plays a major role in developing and collecting modern art, and is often identified as one of ...

has placed several of the company's ads into permanent rotation, including among others “

got milk? Got Milk? (stylized as got milk?) is an American advertising campaign encouraging the consumption of milk and dairy products. Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it ...

” and the Budweiser Frogs Goodby served as the president of the Cannes Advertising Festival, head judge of the Titanium Jury and chaired judging the ANDYS. In 2006, Goodby was inducted into the Advertising Hall of Fame. Jeff Goodby and his fellow co-chairman Rich Silverstein were also highlighted in the 2009 documentary, “ Art & Copy.” In 2010,

Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...

named him, along with Rich Silverstein, Executives of the Decade.

Philanthropy

Goodby sits on the board of directors of the National Audubon Society.

References

External links

Goodby, Silverstein & Partners official website
{{DEFAULTSORT:Goodby, Jeff Living people American advertising executives The Harvard Lampoon alumni Year of birth missing (living people)