Jada Toys, Inc. is an American manufacturer of collectible

scale model A scale model is a physical model which is geometrically similar to an object (known as the prototype). Scale models are generally smaller than large prototypes such as vehicles, buildings, or people; but may be larger than small prototypes ...

cars A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, people in ...

figures Figure may refer to: General *A shape, drawing, depiction, or geometric configuration * Figure (wood), wood appearance *Figure (music), distinguished from musical motif * Noise figure, in telecommunication * Dance figure, an elementary dance patt ...

radio controlled model A radio-controlled model (or RC model) is a model that is steerable with the use of radio control. All types of model vehicles have had RC systems installed in them, including ground vehicles, boats, planes, helicopters and even submarines and ...

vehicles, and

doll A doll is a model typically of a human or humanoid character, often used as a toy for children. Dolls have also been used in traditional religious rituals throughout the world. Traditional dolls made of materials such as clay and wood are foun ...

s. It was founded in 1999 by Jack and May Li. Jada's products are predominantly aimed at the collectible market, and are available and popular at retail outlets worldwide. The company has or has had license rights to market products from a wide range of entertainment companies and franchises as well as sports associations, including

DC Comics DC Comics, Inc. ( doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with the ...

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

Marvel Comics Marvel Comics is an American comic book publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Comics'' in ...

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...

, NBA, WWE, ''

Fast & Furious ''Fast & Furious'' (also known as ''The Fast and the Furious'') is a media franchise centered on a series of action films that are largely concerned with street racing, heists, spies, and family. The franchise also includes short films, ...

'', and '' Hello Kitty'', among others.

History

Founded by Jack and May Li in 1999, Jada's first toy was a 1:24 scale die-cast 1953

Chevrolet Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ou ...

tow truck A tow truck (also called a wrecker, a breakdown truck, recovery vehicle or a breakdown lorry) is a truck used to move disabled, improperly parked, impounded, or otherwise indisposed motor vehicles. This may involve recovering a vehicle damaged ...

, part of their Thunder Crusher line. Though the Chevrolet tow truck toy and other lines proved successful, the company remained in obscurity until the introduction of the urban-themed DUB City brand. Launched in collaboration with

DUB Magazine ''DUB'', founded in January 2000, is a North American magazine covering urban custom car culture and also features celebrities and their vehicles. The magazine also launched the DUB Magazine Custom Auto Show & Concert, a nationwide car show and ...

in 2002, the line presents officially licensed vehicles with custom rims, lowered ride height and special in-car entertainment systems. Dubs, so named for their 20-inch or bigger wheels, are among the company's best sellers and the most visible in retail outlets. The company launched the DUB City spinoff ''Chub City'' in 2005. Targeted at a younger generation of collectors, the line included heavily stylized vehicles and a story told through webisodes and comics. The human characters featured in the story inspired toys of their own. By 2007, the line had done over $12.5 million in sales and was featured in a

Burger King Burger King (BK) is an American-based multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant ch ...

kids meal promotion. In 2009, Jada sold the brand to Dentsu Entertainment; who, in conjunction with Fuel Entertainment and

Nelvana Nelvana Enterprises, Inc. (; previously known as Nelvana Limited, sometimes known as Nelvana Animation and simply Nelvana or Nelvana Communications) is a Canadian animation studio and entertainment company owned by Corus Entertainment. Founded ...

, planned on launching a $15 million 52-episode animated series in late 2015. At the time of the sale, ''Chub City'' toys had sold over 20 million units. Branching out of automotive licensing, in 2008 Jada Toys teamed up with

Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one ...

to release the ''

Guitar Hero ''Guitar Hero'' is a series of music rhythm game video games first released in November 2005, in which players use a guitar-shaped game controller to simulate playing primarily lead, bass guitar, and rhythm guitar across numerous songs ...

'' Air Guitar Rocker. The toy consists of a belt buckle, a portable speaker and two guitar picks. Waving the pick near the buckle lets the user play

air guitar Air guitar is a form of dance and movement in which the performer pretends to play an imaginary rock or heavy metal-style electric guitar, including riffs and solos. Playing an air guitar usually consists of exaggerated strumming and picking m ...

to one of ten songs (five licensed tracks) such as

Black Sabbath Black Sabbath were an English rock band formed in Birmingham in 1968 by guitarist Tony Iommi, drummer Bill Ward, bassist Geezer Butler and vocalist Ozzy Osbourne. They are often cited as pioneers of heavy metal music. The band helped def ...

's "

Iron Man Iron Man is a superhero appearing in American comic books published by Marvel Comics. The character was co-created by writer and editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby. The cha ...

" and

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

's "

More Than A Feeling "More Than a Feeling" is a song by the American rock band Boston, released as the lead single from the band's 1976 debut album by Epic Records in September 1976, with " Smokin' as the B-side. Tom Scholz wrote the whole song. The single pea ...

." Two cartridges that add additional songs were also released. In 2011, Jada entered the girls category when it received a license to produce Hello Kitty play sets and remote-controlled cars. This was followed up with the company's own line of fashion dolls called Cutie Pops in 2012 and the RC line GirlMazing in 2014. Jada became the master toy licensee for the ''

RoboCop ''RoboCop'' is a 1987 American science fiction action film directed by Paul Verhoeven and written by Edward Neumeier and Michael Miner. The film stars Peter Weller, Nancy Allen, Daniel O'Herlihy, Ronny Cox, Kurtwood Smith, and Miguel Fer ...

'' reboot in 2013. In 2014, the company gained the rights to produce vehicular toys based on ''

Jurassic World ''Jurassic World'' is a 2015 American science fiction action film directed by Colin Trevorrow, who co-wrote the screenplay with Rick Jaffa, Amanda Silver, and Derek Connolly from a story by Jaffa and Silver. It is the first installment in the ...

'' and the ''

Fast and Furious ''Fast & Furious'' (also known as ''The Fast and the Furious'') is a media franchise centered on a series of action films that are largely concerned with street racing, heists, spies, and family. The franchise also includes short films, a ...

'' series. 2016 saw the introduction of the Metals Die Cast line of figures. Based on various licensed entertainment properties, Jada offers the line in 2", 4" and 6" scales. The company planned to release over 150 Metal Die Cast products in its first year. On January 29, 2019, the company was acquired by

Simba Dickie Group The Simba Dickie Group is a German toy manufacturer founded in 1982 as Simba Toys. The Group is the fourth largest toy manufacturer in Germany. The company's slogan is "We love to make toys". The company's headquarters are located in Fürth with ...

Products

Own products

* 10th Anniversary * Badge City Heat * Battle Machines * Big Time 4Wheelin * Big Time Muscle * Big Time Kustoms * Buddy The Dog * Chub City * Collector's Club * Cutie Pops * D-Rod$ * Donk, Box & Bubble * DUB City * DUB City: Euro Spec * For $ale * Garage Worx * GirlMazing: Radio Control * Hero Patrol: Precincts * High Profile * Homie Rollerz * Hot Rigz * Hyper Chargers RC * Import Racer! * Just Trucks * Kustom Kings * LOPRO * Metals Die Cast * Metal Formz * Nexgen Muscle * NYPD * Option D! * Road Rats * Road Rigz * Showroom Floor * Snap & Build * Street Low * Snap Shots * Thunder Crusher * VDub$ ;Notes

Licensed

In addition to Jada's own lines, the company also produces a wide range of branded toys and diecast products based on various movies, TV Shows, sports leagues, comics, games, and characters. * '06 Camaro Concept * ''

Assassin's Creed ''Assassin's Creed'' is an open-world, action-adventure, and stealth game franchise published by Ubisoft and developed mainly by its studio Ubisoft Montreal using the game engine Anvil and its more advanced derivatives. Created by Patrice D ...

'' * '' Batman v Superman: Dawn of Justice'' * '' Captain America: Civil War'' * ''

Chop Socky Chooks ''Chop Socky Chooks'' is a computer-animated action series produced by Aardman Animations, Decode Entertainment, and Cartoon Network Europe that ran on Cartoon Network from 7 March 2008 until 24 July 2009. It was created and directed by Sergio ...

'' *

* ''

Deadpool Deadpool is an antihero appearing in American comic books published by Marvel Comics. Created by writer Fabian Nicieza and artist/writer Rob Liefeld, the character first appeared in ''New Mutants'' #98 (cover-dated Feb. 1991). Initially, Deadpo ...

'' *

Disney Parks Disney Parks, Experiences and Products, Inc., formerly Walt Disney Parks and Resorts Worldwide, Inc. and informally known as Disney Parks, is one of The Walt Disney Company's five major business segments and a subsidiary. It was founded on Apr ...

* ''

Doctor Strange Doctor Stephen Strange is a fictional character appearing in American comic books published by Marvel Comics. Created by Steve Ditko, the character first appeared in ''Strange Tales'' #110 (cover-dated July 1963). Doctor Strange serves as Sorce ...

'' * '' Donkey Hodie'' * ''

'' * ''

Finding Dory ''Finding Dory'' is a 2016 American computer-animated comedy-drama adventure film produced by Pixar Animation Studios and released by Walt Disney Pictures. Directed by Andrew Stanton, produced by Lindsey Collins and written by Stanton and Vict ...

'' * ''

Ghostbusters ''Ghostbusters'' is a 1984 American supernatural comedy film directed and produced by Ivan Reitman, and written by Dan Aykroyd and Harold Ramis. It stars Bill Murray, Aykroyd, and Ramis as Peter Venkman, Ray Stantz, and Egon Spengler, thr ...

'' * ''

Guardians of the Galaxy The Guardians of the Galaxy is a fictional superhero team appearing in American comic books published by Marvel Comics. It may more specifically refer to: Comic book teams * Guardians of the Galaxy (1969 team), the original 31st-century team fr ...

'' * ''

Halo Halo, halos or haloes usually refer to: * Halo (optical phenomenon) * Halo (religious iconography), a ring of light around the image of a head HALO, halo, halos or haloes may also refer to: Arts and entertainment Video games * ''Halo'' (franch ...

'' * '' Hello Kitty'' * ''

Initial D is a Japanese street racing manga series written and illustrated by Shuichi Shigeno. It was serialized in Kodansha's '' seinen'' manga magazine '' Weekly Young Magazine'' from 1995 to 2013, with the chapters collected into 48 ' ...

'' * ''

Iron Man 2 ''Iron Man 2'' is a 2010 American superhero film based on the Marvel Comics character Iron Man. Produced by Marvel Studios and distributed by Paramount Pictures, it is the sequel to '' Iron Man'' (2008) and the third film in the Marvel ...

'' * ''

Jake and the Never Land Pirates ''Jake and the Never Land Pirates'' (titled ''Captain Jake and the Never Land Pirates'' for the fourth season and associated merchandise) is an American animated musical and interactive preschool children's television series shown on Disney Junior ...

'' * ''

'' *

Marvel Universe The Marvel Universe is a fictional shared universe where the stories in most American comic book titles and other media published by Marvel Comics take place. Super-teams such as the Avengers, the X-Men, the Fantastic Four, the Guardians o ...

* ''

Marvel Super Hero Squad ''Marvel Super Hero Squad'' is an action figure line marketed by Hasbro beginning in 2007. The line features scale replicas of comic book heroes from the Marvel Comics universe. Each figure is portrayed in a cartoonish super-deformed style. The ...

'' * ''

Mickey Mouse Clubhouse ''Mickey Mouse Clubhouse'' is an American interactive computer-animated children's television series which aired from May 5, 2006, to November 6, 2016 on the Disney Channel. Produced by Disney Television Animation, it is the first computer-a ...

'' * '' Minnie Mouse Mow-Tique'' * ''

Miles from Tomorrowland ''Miles from Tomorrowland'' (also known as ''Miles from Tomorrow'' as an original production title and internationally) is an American CGI-animated children's television series created by Sascha Paladino. The series aired as shorts from January 1 ...

'' * ''

Minecraft ''Minecraft'' is a sandbox game developed by Mojang Studios. The game was created by Markus "Notch" Persson in the Java programming language. Following several early private testing versions, it was first made public in May 2009 before b ...

'' * '' Mortal Kombat'' *

National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...

* ''

Power Rangers ''Power Rangers'' is an entertainment and merchandising franchise built around a live-action superhero television series, based on the Japanese tokusatsu franchise '' Super Sentai''. Produced first by Saban Entertainment, second by BVS E ...

'' * ''Realtree'' * ''

Reservoir Dogs ''Reservoir Dogs'' is a 1992 American crime film written and directed by Quentin Tarantino in his feature-length debut. It stars Harvey Keitel, Tim Roth, Chris Penn, Steve Buscemi, Lawrence Tierney, Michael Madsen, Tarantino, and Edward B ...

'' * ''

'' * '' Scarface'' * ''

Sofia the First ''Sofia the First'' is an American animated fantasy children's television series. The show follows a young peasant girl named Sofia (Ariel Winter), who becomes a princess after her mother marries the king of Enchancia. Episodes focus on her adv ...

'' * ''

Speed Racer ''Speed Racer'', also known as , is a Japanese media franchise about Auto racing, automobile racing. ''Mach GoGoGo'' was originally serialized in print in Shueisha's 1966 ''Shōnen Book''. It was released in tankōbon book form by Sun W ...

'' * '' Spider-Man'' * '' Star Trek'' * ''

Street Fighter , commonly abbreviated as ''SF'' or スト (''Suto''), is a Japanese media franchise centered on a series of fighting video and arcade games developed and published by Capcom. The first game in the series was released in 1987, followed by six ...

'' * ''

Suicide Squad The Suicide Squad is an antihero/supervillain team appearing in American comic books published by DC Comics. The first version of the Suicide Squad debuted in ''The Brave and the Bold'' #25 (September 1959) and the second and modern version, cre ...

'' * ''

Teenage Mutant Ninja Turtles ''Teenage Mutant Ninja Turtles'' is an American media franchise created by the comic book artists Kevin Eastman and Peter Laird. It follows Leonardo, Michelangelo, Donatello and Raphael, four anthropomorphic turtle brothers (named after It ...

'' * '' The Avengers'' * '' The Avengers: Age of Ultron'' * ''

The Godfather ''The Godfather'' is a 1972 American crime film directed by Francis Ford Coppola, who co-wrote the screenplay with Mario Puzo, based on Puzo's best-selling 1969 novel of the same title. The film stars Marlon Brando, Al Pacino, James Caa ...

'' * ''

The Little Mermaid "The Little Mermaid" ( da, Den lille havfrue) is a literary fairy tale written by the Danish author Hans Christian Andersen. The story follows the journey of a young mermaid who is willing to give up her life in the sea as a mermaid to gain a ...

'' * '' The Walking Dead'' * ''

The Sopranos ''The Sopranos'' is an American crime drama television series created by David Chase. The story revolves around Tony Soprano (James Gandolfini), a New Jersey-based Italian-American mobster, portraying his difficulties as he tries to balance ...

'' *

Von Dutch Von Dutch is an American multinational fashion brand posthumously named after Kenny Howard, a.k.a. "Von Dutch", an American artist and pinstriper of the Kustom Kulture movement. After Howard's death in 1992, his daughters allowed Ed Boswell ...

* ''

Wonder Woman Wonder Woman is a superhero created by the American psychologist and writer William Moulton Marston (pen name: Charles Moulton), and artist Harry G. Peter. Marston's wife, Elizabeth Holloway Marston, Elizabeth, and their life partner, Olive Byr ...

'' *

World Wrestling Entertainment World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and va ...

* ''

X-Men The X-Men are a superhero team appearing in American comic books published by Marvel Comics, first appearing in ''The X-Men'' #1 by artist/co-plotter Jack Kirby and writer/editor Stan Lee in 1963. Although initially cancelled in 1970 due to lo ...

'' ;Notes

References

External links

*
Jada ClubMetals Die Cast
{{Scale model brands Companies based in the City of Industry, California Model manufacturers of the United States Toy companies established in 1999 Toy cars and trucks Die-cast toys Radio-controlled car manufacturers 1999 establishments in California