Jérôme Tafani (born 22 April 1958) is a French

financier An investor is a person who allocates financial capital with the expectation of a future return (profit) or to gain an advantage (interest). Through this allocated capital most of the time the investor purchases some species of property. Type ...

and

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

of ''Burger King Restauration'', a group managing

Burger King Burger King (BK) is an American-based multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based res ...

restaurants in France.

Education

Tafani received an

MBA A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounti ...

from

ESSEC Business School The École Supérieure des Sciences Economiques et Commerciales (more commonly ESSEC Business School or ESSEC) is a major French business and management school, with non-profit association status (French association law of 1901) founded in 1907 ...

in 1980.

Career

In 1981-88, Tafani started working as an auditor for Deloitte France. In 1988, he switched to become financial controller at Econocom Group. In 1992, he began working at

Randstad The Randstad (; "Rim" or "Edge" City) is a roughly crescent-shaped conurbation in the central-western Netherlands, consisting primarily of the four largest Dutch cities (Amsterdam, Rotterdam, The Hague, and Utrecht); their suburbs, and many tow ...

in their financial section. In 1996, Tafani started working at the French section of the American

McDonald's Corporation McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger st ...

. He rose in ranks to become the company's chief financial officer for Europe in 2009. He then combined the job of Deputy CEO of McDonald's France, where he was also in charge of development and franchising. He left McDonald's in 2014. In 2015 and 2016, Tafani was executive director of

Chipotle Mexican Grill Chipotle Mexican Grill, Inc. (, ), often known simply as Chipotle, is an American chain of fast casual restaurants specializing in bowls, tacos and Mission burritos made to order in front of the customer. Chipotle operates restaurants in the Unit ...

Europe. In june 2016, Tafani became CEO of a new group combining

Quick Quick, as an adjective, refers to something moving with high speed. Quick may also refer to: In business * Quick (restaurant), a Belgian fast-food restaurant chain * Quick (sportswear), a Dutch manufacturer of sportswear * Quick (automobile) ...

and Burger King France, constituted by

Groupe Bertrand A group is a military unit or a military formation that is most often associated with military aviation. Air and aviation groups The terms group and wing differ significantly from one country to another, as well as between different branches ...

holding company. Initially, Tafani planned to gradually transform all Quick restaurants in France to become Burger Kings. This project was abandoned in 2019, and Groupe Bertrand sold Quick to

H.I.G. Capital H.I.G. Capital is a Miami, Florida–based private equity and alternative assets investment firm with $53 billion of equity capital under management. The firm operates a family of private equity, growth equity, credit/special situation, primary ...

in 2021. Under Tafani's leadership, France became Burger King's second most important market in the world, behind the United States. As Burger King expanded its menu to include soy-based vegetarian products, Tafani assures that those sold in France do not contain

GMOs A genetically modified organism (GMO) is any organism whose genetic material has been altered using genetic engineering techniques. The exact definition of a genetically modified organism and what constitutes genetic engineering varies, with ...

. As of 2022, Tafani has a leadership position in 13 companies, including

financial Finance is the study and discipline of money, currency and capital assets. It is related to, but not synonymous with economics, the study of production, distribution, and consumption of money, assets, goods and services (the discipline of fina ...

and holding firms.

References

{{DEFAULTSORT:Tafani, Jerome 1958 births Living people McDonald's people Chief financial officers French businesspeople ESSEC Business School alumni French people of Italian descent People from Bourg-en-Bresse