Jupiler (; or ) is a Belgian beer introduced in 1966, now brewed by Anheuser–Busch InBev at

Piedboeuf Brewery Piedboeuf Brewery (french: Brasserie Piedbœuf) is a brewery in Jupille-sur-Meuse, Belgium. It is owned by Anheuser–Busch InBev. The main brand is Jupiler, the best selling beer in Belgium.Jupille-sur-Meuse Jupille or Jupille-sur-Meuse ( wa, Djoupeye) is a district of the city of Liège, Wallonia, located in the Liège Province, province of Liège, Belgium. It was a municipality until 1977. Jupille is the location of the brewery Piedboeuf Brewery, ...

neighbourhood of Liège. Jupiler is the highest selling beer in Belgium, with around 40 percent share by volume.

Varieties

* Jupiler, the most widely distributed variety, is a 5.2%

abv Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...

pale lager Pale lager is a very pale-to- golden-colored lager beer with a well- attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid-19th century, when Gabriel Sedlmayr took pale ale brew ...

. It is made from malt,

maize Maize ( ; ''Zea mays'' subsp. ''mays'', from es, maíz after tnq, mahiz), also known as corn (North American and Australian English), is a cereal grain first domesticated by indigenous peoples in southern Mexico about 10,000 years ago. The ...

, water, hops and

yeast Yeasts are eukaryotic, single-celled microorganisms classified as members of the fungus kingdom. The first yeast originated hundreds of millions of years ago, and at least 1,500 species are currently recognized. They are estimated to constit ...

. The name comes from its place of origin,

Jupille Jupille or Jupille-sur-Meuse ( wa, Djoupeye) is a district of the city of Liège, Wallonia, located in the province of Liège, Belgium. It was a municipality until 1977. Jupille is the location of the brewery Piedbœuf ( InBev group), where J ...

. It was created in 1966. * Jupiler Blue is a 3.3% abv pale lager, launched in 2006 * Jupiler Blue Lemon and Lime, a 3.3% abv pale lager, launched in June 2016 * Jupiler 0.0%: the successor of Jupiler N.A. a beer without any alcohol, launched at end of 2016. *Jupiler Pure Blonde is a 3.3% abv pale lager, launched in 2018 aimed at people with an active lifestyle

Former Varieties

* Jupiler N.A. was launched in 2004, production stopped as from 2017 Although NA stands for non-alcoholic, it was a 0.5% abv pale lager. * Jupiler Force was a brewed soft drink, launched in 2011, production stopped in 2014. * Jupiler Tauro was an 8.3%

strong pale lager launched in 2008, production stopped in 2012 * Jupiler New Tauro was a 6.4%

strong pale lager launched in 2012 and it was the successor of Jupiler Tauro. Production already stopped some months later.

Marketing

Jupiler is the main sponsor of the

Belgian Pro League The Belgian Pro League,(officially the Jupiler Pro League due to sponsorship reasons with Jupiler), is the top league competition for association football clubs in Belgium. Contested by 18 clubs since the 2020–21 season and reduced to 16 tea ...

, the highest Belgian football division, as well as the second division in the Netherlands, the

Eerste Divisie The Eerste Divisie (, en, First Division) is the second-highest tier of football in the Netherlands. It is linked with the top-level Eredivisie and with the third-level Tweede Divisie via promotion/relegation systems. It is also known as t ...

. They also sponsor the Belgium national football team and have sold special beer cans featuring photographs of the players. Its slogan is "Men know why" (Dutch: "Mannen weten waarom"; French: "Les Hommes savent pourquoi"). On 20 February 2018, AB InBev announced that the brand name "Jupiler" will be replaced for a period of 5 months by "Belgium", in support of the Belgian team during the 2018 FIFA World Cup.

References

External links

Official site (Dutch/French)
{{Anheuser–Busch InBev Belgian beer brands Belgian brands InBev brands