Jupiler (; or ) is a Belgian beer introduced in 1966, now brewed by
Anheuser–Busch InBev
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters in ...
at
Piedboeuf Brewery in the
Jupille-sur-Meuse neighbourhood of
Liège
Liège ( , , ; wa, Lîdje ; nl, Luik ; german: Lüttich ) is a major city and municipality of Wallonia and the capital of the Belgian province of Liège.
The city is situated in the valley of the Meuse, in the east of Belgium, not far from b ...
. Jupiler is the highest selling beer in Belgium, with around 40 percent share by volume.
Varieties
* Jupiler, the most widely distributed variety, is a 5.2%
abv,
pale lager. It is made from
malt
Malt is germinated cereal grain that has been dried in a process known as " malting". The grain is made to germinate by soaking in water and is then halted from germinating further by drying with hot air.
Malted grain is used to make beer, wh ...
,
maize, water,
hops
Hops are the flowers (also called seed cones or strobiles) of the hop plant ''Humulus lupulus'', a member of the Cannabaceae family of flowering plants. They are used primarily as a bittering, flavouring, and stability agent in beer, to whi ...
and
yeast. The name comes from its place of origin,
Jupille. It was created in 1966.
* Jupiler Blue is a 3.3% abv pale lager, launched in 2006
* Jupiler Blue Lemon and Lime, a 3.3% abv pale lager, launched in June 2016
* Jupiler 0.0%: the successor of Jupiler N.A. a beer without any alcohol, launched at end of 2016.
*Jupiler Pure Blonde is a 3.3% abv pale lager, launched in 2018 aimed at people with an active lifestyle
Former Varieties
* Jupiler N.A. was launched in 2004, production stopped as from 2017
Although NA stands for non-alcoholic, it was a 0.5% abv pale lager.
* Jupiler Force was a brewed soft drink, launched in 2011, production stopped in 2014.
* Jupiler Tauro was an 8.3%
abv strong pale lager launched in 2008, production stopped in 2012
* Jupiler New Tauro was a 6.4%
abv strong pale lager launched in 2012 and it was the successor of Jupiler Tauro. Production already stopped some months later.
Marketing
Jupiler is the main sponsor of the
Belgian Pro League, the highest Belgian football division, as well as the second division in the Netherlands, the
Eerste Divisie. They also sponsor the
Belgium national football team
The Belgium national football teamfrench: Équipe nationale belge de footballgerman: Belgische Fußballnationalmannschaft officially represents Belgium in men's international football since their maiden match in 1904. The squad is under the ...
and have sold special beer cans featuring photographs of the players.
Its slogan is "Men know why" (Dutch: "Mannen weten waarom"; French: "Les Hommes savent pourquoi").
On 20 February 2018, AB InBev announced that the brand name "Jupiler" will be replaced for a period of 5 months by "Belgium", in support of the Belgian team during the
2018 FIFA World Cup
The 2018 FIFA World Cup was the 21st FIFA World Cup, the quadrennial world championship for men's national Association football, football teams organized by FIFA. It took place in Russia from 14 June to 15 July 2018, after the country was awa ...
.
References
External links
Official site (Dutch/French)
{{Anheuser–Busch InBev
Belgian beer brands
Belgian brands
InBev brands