Juicy Juice is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

juices Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, such as ...

that targets children and sold in the United States using the slogan "100% Juice."

History

Juicy Juice was introduced by

Libby's Libby's (Libby, McNeill & Libby) was an American company that produced canned food and beverages. The firm was established in 1869 in Chicago, Illinois. The Libby's trademark is currently owned by Libby's Brand Holding based in Geneva, Switzerlan ...

(then a subsidiary of

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

) in 1977. Prior to March 2006, it was known as Libby's Juicy Juice. It was then labeled under the Nestlé parent brand. In 2014, the Juicy Juice brand and business was sold by Nestlé to Harvest Hill Beverage Company, a portfolio company of

Brynwood Partners Brynwood Partners is an American private equity investment firm focused on leveraged buyout and other control investments. Since its founding in 1984, the firm, headquartered in Greenwich, Connecticut, has raised five private equity fund, invest ...

Manufacture

Until the sale by Nestlé, Juicy Juice was manufactured in Ocean Spray production facilities, as a result of a 2002 joint agreement between Nestlé and Ocean Spray.

References

External links

Official website

Juicy Juice
at

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Juicy Juice
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Juice brands Nestlé Products introduced in 1977 {{Food-product-stub