Juice (2017 Film)
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''Juice'' is a 2017 Indian Hindi-language drama
short film A short film is any motion picture that is short enough in running time not to be considered a feature film. The Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes ...
directed by first-time director
Neeraj Ghaywan Neeraj Ghaywan is an Indian film director and writer who works in Hindi films. He is the winner of several accolades including a National film Award and two Filmfare Awards. Ghaywan assisted filmmaker Anurag Kashyap on ''Gangs of Wasseypur ...
and produced by Lalit Prem Sharma. Exploring the theme of
gender inequality Gender inequality is the social phenomenon in which men and women are not treated equally. The treatment may arise from distinctions regarding biology, psychology, or cultural norms prevalent in the society. Some of these distinctions are empi ...
, it stars
Shefali Shah Shefali Shah (born Shefali Shetty on 22 May 1973) is an Indian actress of film, television and theatre. Respected for her acting prowess, she works primarily in independent Hindi films and has received local and foreign accolades for her perf ...
as Manju Singh, a woman who is hosting a get-together of families along with her husband Brijesh ( Manish Chaudhari) during a particularly hot evening. The film released to critical acclaim for its subject, direction and particularly Shah's performance. It won two
Filmfare Short Film Awards The Filmfare Short Film Awards are held annually by Worldwide Media. Started in 2016, the short film awards are a part of WWM's and Filmfare's ongoing transition onto the digital platform. These awards invite first-time as well as professional f ...
at the
63rd Filmfare Awards The 63rd Filmfare Awards ceremony, presented by the Filmfare Magazine, honored the best Hindi language Indian films of 2017. The ceremony was held on 20 January 2018 and hosted by Shah Rukh Khan, Karan Johar, Ayushmann Khurrana and Parineeti ...
, including Best Short Film (Fiction) and Best Actress in a Short Film for Shah.


Plot

On a particularly hot evening, Brijesh and Manju Singh are hosting a get-together of families. While the men stay in the living room conversing about everyday issues, the women are in the kitchen, fixing a meal for their husbands.


Cast

The film's cast is as follows: *
Shefali Shah Shefali Shah (born Shefali Shetty on 22 May 1973) is an Indian actress of film, television and theatre. Respected for her acting prowess, she works primarily in independent Hindi films and has received local and foreign accolades for her perf ...
as Manju Singh * Manish Chaudhari as Brijesh Singh *Kiran Khoje as Parbhatiya (Maid) *Raviza Chauhan as Rajni Shukla *Shreedhar Dubey as Abhay Shukla *Kanika Dang as Sarla Dubey *Chitranjan Tripathi as Utpal Dubey *Pubali Sanyal as Puja Sanyal * Suman Mukhopadhyay as Shubodeep Sanyal *
Shahnawaz Pradhan Shahnawaz Pradhan is an Indian television and film actor, best known for his portrayal of Sindbad the Sailor in the popular fantasy television series, ''Alif Laila'' (1993–97) and playing Hafiz Saeed in ''Phantom''. He has also acted in the Ma ...
as Faiz Khan


Production

Ghaywan conceived the idea for the script on his own memories of watching the dynamics between men and women in his own house as a child. He said,


Themes

Reema Roy, a scholar from
Asutosh College Asutosh College (Bengali: আশুতোষ কলেজ) is a college affiliated to the University of Calcutta, situated in Southern Kolkata, close to the Jatin Das Park Metro Station, gate No. 2. It was established in 1916 as the South Subu ...
, said ''Juice'' "exposed the misogyny hidden in the bone marrow of our male-dominated society". The journal ''Annals of the Romanian Society for Cell Biology'' asserts the film shows the "power which the patriarchy exhibits on the other" where "women are supposed to live a life of adjustment". ''
India Today ''India Today'' is a weekly Indian English-language news magazine published by Living Media India Limited. It is the most widely circulated magazine in India, with a readership of close to 8 million. In 2014, ''India Today'' launched a new onl ...
''s Nisha Singh calls the film "a commentary on how women are treated at their homes, irrespective of which strata of the society one belongs to."


Release

The film was released on 22 November 2017 by Royal Stag Barrel Select Large Short Films.


Reception


Critical response

''Juice'' opened to critical acclaim and notice. Pradeep Menon wrote of the film, "It is a simple, engaging film, one that’s completely worth your time because Shefali Shah powers the film with her words as well as her silence." Kriti Tulsiani of ''
News18 Network18 Media & Investments Limited, (formerly SGA Finance and Management Service and Network18 Fincap Limited) commonly referred to as the Network18 Group and sometimes as the Network18–Eenadu Group, is an Indian media conglomerate owned b ...
'' called it "a powerful short film" which provides "an unfazed if taciturn look at the normalized patriarchy and misogyny in middle-class Indian homes". According to ''
Hindustan Times ''Hindustan Times'' is an Indian English-language daily newspaper based in Delhi. It is the flagship publication of HT Media, an entity controlled by the KK Birla family, and is owned by Shobhana Bhartia. It was founded by Sunder Singh Lyall ...
'', "Neeraj creates the perfect stage for traditional misogyny almost in-built in our blood." Suresh Mathew of ''
The Quint ''The Quint'' is an English and Hindi language Indian general news and opinion website founded by Raghav Bahl and Ritu Kapur after their exit from Network18. The publication's journalists have won three Ramnath Goenka Excellence in Journalism Aw ...
'' praised it as a "must watch film" which "takes an unyielding and cold look at the way patriarchy operates in our homes".
Scroll.in ''Scroll.in'', simply referred to as ''Scroll'', is an Indian digital news publication owned by the Scroll Media Incorporation. It publishes content in both Hindi and English languages. Founded in 2014, the website and its journalists have won ...
noted the film's use of subtext. Shah's lead performance won positive notice. Menon commended how she "emotes primarily through her expressions" and "makes light work of showing us her reluctant patience, her building frustration and eventual release". Tulsiani wrote that "Shah's unfazed gazes convey more than words will ever say." and further noted, "Shah is in top form and a testament to her acting prowess is a scene wherein she just leers at the sound of knife piercing into a carrot piece by piece." Mathew said, "Shefali Shah, as always, hits it out of the park with her stellar performance. Her silence speaks volumes."


Accolades

The film won two
Filmfare Short Film Awards The Filmfare Short Film Awards are held annually by Worldwide Media. Started in 2016, the short film awards are a part of WWM's and Filmfare's ongoing transition onto the digital platform. These awards invite first-time as well as professional f ...
at the
63rd Filmfare Awards The 63rd Filmfare Awards ceremony, presented by the Filmfare Magazine, honored the best Hindi language Indian films of 2017. The ceremony was held on 20 January 2018 and hosted by Shah Rukh Khan, Karan Johar, Ayushmann Khurrana and Parineeti ...
: *Best Short Film (Fiction) - Neeraj Ghaywan *Best Actress in a Short Film - Shefali Shah.


References


External links

*{{IMDb title, tt7695134
''Juice''
on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

''Juice''
on Large Short Films Films about women in India Indian feminist films 2017 short films 2010s Hindi-language films 2017 drama films 2010s feminist films Indian short films Indian direct-to-video films 2017 direct-to-video films 2017 films Direct-to-video drama films