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Juggernaut Books (informally Juggernaut) is digital book publishing house headquartered in
New Delhi New Delhi (, , ''Naī Dillī'') is the capital of India and a part of the National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the government of India, hosting the Rashtrapati Bhavan, Parliament Ho ...
,
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
. The publisher emphasizes on short length books written by new writers. It also allows writers to self-publish their books through their digital platform. The digital books are distributed via their website and mobile apps. They also power the content library( around 70,000 books ) of the Airtel Books app by
Airtel Bharti Airtel Limited, commonly known as (d/b/a) Airtel, is an Indian multinational telecommunications services company based in New Delhi. It operates in 18 countries across South Asia and Africa, as well as the Channel Islands. Current ...
. They also publish physical books which are distributed and warehoused by
Hachette India Hachette India is the Indian arm of the publishing company Hachette, which is owned by the French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, ...
.


History

The publishing house was founded by Durga Raghunath and
Chiki Sarkar Chiki Sarkar is a book publisher from Kolkata born in 1979 . She is a co-founder of Juggernaut Books. Background Chiki Sarkar was born into a Bengali family, the daughter of Aveek Sarkar, a journalist and newspaper proprietor, and his wife Rak ...
in September 2015. Before co-founding Juggernaut, Sarkar was a publisher of
Penguin India Penguins (order Sphenisciformes , family Spheniscidae ) are a group of aquatic flightless birds. They live almost exclusively in the Southern Hemisphere: only one species, the Galápagos penguin, is found north of the Equator. Highly adapt ...
and founder-publisher of Random House India. Raghunath was the CEO of Network18 Digital, senior VP-Growth, at
Zomato Zomato () is an Indian multinational restaurant aggregator and food delivery company founded by Deepinder Goyal and Pankaj Chaddah in 2008. Zomato provides information, menus and user-reviews of restaurants as well as food delivery options fro ...
and also founded
Firstpost ''Firstpost'' is an Indian online news and media website. The site is a part of the Network 18 media conglomerate owned by Reliance Industries, which also runs CNN-News18 and CNBC-TV18. The ''Network 18'' group was originally owned by Ragh ...
. Juggernaut raised Rs 15 crores in its initial round of seed funding from Fab India's founder William Bissell; former CEO and co-founder of
Infosys Infosys Limited is an Indian multinational information technology company that provides business consulting, information technology and outsourcing services. The company was founded in Pune and is headquartered in Bangalore. Infosys is the s ...
,
Nandan Nilekani Nandan Mohanrao Nilekani (born 2 June 1955) is an Indian entrepreneur. He co-founded Infosys and is the non-executive chairman of Infosys replacing R Seshasayee and Ravi Venkatesan, who were the co-chairs of the board, on 24 August 2017. After t ...
and MD of
Boston Consulting Group Boston Consulting Group, Inc. (BCG) is an American global management consulting firm founded in 1963 and headquartered in Boston, Massachusetts. It is one of the Big Three (or MBB, the world’s three largest management consulting firms by re ...
, Neeraj Aggarwal. In April 2016, Juggernaut launched India's first mobile-publishing application.
Priya Ramani Priya Ramani is an Indian journalist, writer, and editor. In October 2018, during the Me Too movement in India, Ramani alleged sexual harassment against now-former Minister of State for External Affairs M.J. Akbar, and in February 2021, Ramani ...
was appointed as the editor-at-large for its digital properties in the same year. In February 2017, Raghunath resigned from the post of CEO and decided to continue as a shareholder. Simran Khara is the current CEO of the publishing house. In December 2017,
Bharti Airtel Bharti Airtel Limited, commonly known as (d/b/a) Airtel, is an Indian multinational telecommunications services company based in New Delhi. It operates in 18 countries across South Asia and Africa, as well as the Channel Islands. Currently, ...
acquired a strategic stake in the house. In March 2019, American publishing house
HarperCollins HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News ...
joined in a partnership with Juggernaut Books, becoming their sales, distribution partner.


Self-publishing platform

Juggernaut writing platform is a self-publishing platform of the publishing house that allows writers to self-publish their books by uploading the texts and book cover through their app and website. The publisher also runs a programme named "Juggernaut Selects" that identifies and develops five new writers every month and provides them all the benefits of a publishing house.


Awards

In 2018, the book '' Jasmine Days'' by writer Benyamin published from Juggernaut Books won the inaugural
JCB Prize JCB Prize for Literature is an Indian literary award established in 2018. It is awarded annually with prize to a distinguished work of fiction by an Indian writer working in English or translated fiction by an Indian writer. The winners will be an ...
and Crossword translation award. In the same year, Swati Chaturvedi won the London Press Freedom Award for Courage for her book '' I am a Troll: Inside the Secret World of the BJP's Digital Army'' published from Juggernaut Books''.''


Controversy

On 4 August 2017,
Delhi High Court The High Court of Delhi ( IAST: ''dillī uchcha nyāyālaya'') was established on 31 October 1966, through the ''Delhi High Court Act, 1966'', with four judges, Chief Justice K. S. Hegde, Justice I. D. Dua, Justice H. R. Khanna and Justice S ...
imposed a ban on publication and sale of book '' Godman to Tycoon: The Untold Story of Baba Ramdev'' from Juggernaut Books written by Priyanka Pathak Narain based on Ramdev's life. After a legal battle with Ramdev, the ex-parte interim injunction was lifted from the book on 28 April 2018. In 2018, the book ''The Burning Forest: India's war in Bastar'' published from Juggernaut books, written by
Delhi University Delhi University (DU), formally the University of Delhi, is a collegiate central university located in New Delhi, India. It was founded in 1922 by an Act of the Central Legislative Assembly and is recognized as an Institute of Eminence (IoE) ...
professor
Nandini Sundar Nandini Sundar (born 1967) is an Indian professor of sociology at the Delhi School of Economics whose research interests include political sociology, law, and inequality. She is a recipient of the Infosys Prize for Social Sciences in 2010. She ...
based on
Maoist insurgency Maoism, officially called Mao Zedong Thought by the Chinese Communist Party, is a variety of Marxism–Leninism that Mao Zedong developed to realise a socialist revolution in the agricultural, pre-industrial society of the Republic of Chi ...
and the violence in Bastar was dropped from the department's syllabus. She was also indicted in a murder case filed by a woman called Vimla Baghel of her husband, a Maoist activist. But in February 2019, Sundar was cleared of murder charges by police.


Authors

The following authors are published by Juggernaut *
William Dalrymple William Dalrymple may refer to: * William Dalrymple (1678–1744), Scottish Member of Parliament * William Dalrymple (moderator) (1723–1814), Scottish minister and religious writer * William Dalrymple (British Army officer) (1736–1807), Scott ...
* Adrian Levy *
Poomani Poomani (born 1947) is an Indian writer and novelist. He won the Sahitya Akademi award in 2014 in the Tamil language category for his novel Agnaadi. Life and works Poomani was born in 1947 into a family of marginal farmers in Andipatti, a vi ...
* Matthew Ragget * Gita Gopinath * Rujuta Diwekar *
Raghuram Rajan Raghuram Govind Rajan (born 3 February 1963) is an Indian economist and the Katherine Dusak Miller Distinguished Service Professor of Finance at the University of Chicago Booth School of Business. Quote: "I am an Indian citizen. I have always b ...
*
Abhijit Banerjee Abhijit Vinayak Banerjee (; born 21 February 1961) is an Indian-American economist who is currently the Ford Foundation International Professor of Economics at Massachusetts Institute of Technology. Banerjee shared the 2019 Nobel Memorial Priz ...
*
Esther Duflo Esther Duflo, FBA (; born 25 October 1972) is a French–American economist who is a professor of Poverty Alleviation and Development Economics at the Massachusetts Institute of Technology (MIT). She is the co-founder and co-director of the Abd ...
* Abdullah Khan (author) *
Arundhati Roy Suzanna Arundhati Roy (born 24 November 1961) is an Indian author best known for her novel ''The God of Small Things'' (1997), which won the Booker Prize for Fiction in 1997 and became the best-selling book by a non-expatriate Indian author. S ...
*
Twinkle Khanna Twinkle Khanna (also known as Tina Jatin Khanna; born on 29 December) is an Indian author, columnist, interior designer, film producer and a former film actress. In 2015, she released her first non-fiction book, " Mrs Funnybones" which was decl ...
* Tony Joseph *
Sourav Ganguly Sourav Chandidas Ganguly (; natively spelled as Gangopadhyay; born 8 July 1972), affectionately known as Dada (meaning ''"elder brother"'' in Bengali), is an Indian cricket administrator, commentator and former national cricket team captain w ...
*
Rajdeep Sardesai Rajdeep Sardesai (born 24 May 1965) is an Indian news anchor, reporter, journalist and author. He is a consulting editor and an anchor of India Today Television. He was the Editor-in-Chief of Global Broadcast News, that included CNN-IBN, IBN7 ...
*
Shyam Saran Shyam Saran (born 4 September 1946) is an Indian career diplomat. He joined the Indian Foreign Service in 1970 and rose to become the Foreign Secretary to the Government of India. Prior to his appointment as the Foreign Secretary he served as ...
*
Nandini Sundar Nandini Sundar (born 1967) is an Indian professor of sociology at the Delhi School of Economics whose research interests include political sociology, law, and inequality. She is a recipient of the Infosys Prize for Social Sciences in 2010. She ...
*
Sunny Leone Karenjit Kaur Vohra (born May 13, 1981), known by her stage name Sunny Leone (), is a Canadian-American model and actress in the American and Indian film industries. She is a former pornographic actress. She was born in Canada to an Indian S ...
*
Perumal Murugan Perumal Murugan (born 1966) is an Indian author, scholar and literary chronicler who writes in Tamil. He has written twelve novels, six collections of short stories and four anthologies of poetry. Five of his novels have been translated into Eng ...
*
Yashwant Sinha Yashwant Sinha (, born 6 November 1937) is an Indian administrator and politician. He served as the Minister of Finance from 1990 until 1991 under Prime Minister Chandra Shekhar and again from March 1998 to July 2002 under Prime Minister Atal B ...
* Murali K Menon *
Rajat Gupta Rajat Kumar Gupta (; born ) is an Indian-American businessman and convicted felon who, as CEO, was the first foreign-born managing director of management consultancy firm McKinsey & Company from 1994 to 2003. In 2012, he was convicted for insider ...
* Devyani Khobragade * Srividya Srinivasan *
Kanhaiya Kumar Kanhaiya Kumar is an Indian political activist who served as the president of the Jawaharlal Nehru University Students' Union and leader of the All India Students Federation (AISF). He served as National Executive Council member of Communi ...
*
Rohith Vemula Rohith Chakravarti Vemula was an Indian PhD scholar at the University of Hyderabad. From July 2015, the university stopped paying Rohith his monthly stipend of (excluding HRA), with friends alleging that he was targeted for raising issues on ca ...
* Meena Kandasamy *
Thant Myint-U Thant Myint-U ( my, သန့်မြင့်ဦး ; born 31 January 1966) is an American-born Burmese historian, writer, grandson of former United Nations Secretary-General U Thant, former UN official, and former special adviser to the p ...
*
Pankaj Mishra Pankaj Mishra FRSL (born 1969) is an Indian essayist and novelist. He was awarded the Windham–Campbell Prize for non-fiction in 2014. Early life and education Mishra was born in Jhansi, India. His father was a railway worker and trade unioni ...
* Ashutosh Nadkar * Shwetabh Gangwar


References

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