Joy Alukkas (29 October 1956) is an Indian businessman from

Kerala Kerala ( ; ) is a state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile regions of Cochin, Malabar, South ...

. He is the chairman and managing director of Joyalukkas Jewellery.

Early life

Joy Alukkas was born in

Thrissur Thrissur (), formerly Trichur, also known by its historical name Thrissivaperur, is a city and the headquarters of the Thrissur district in Kerala, India. It is the third largest urban agglomeration in Kerala after Kochi and Kozhikode, and t ...

, Kerala, on 29 October 1956. His father, Varghese Alukkas, was a jeweller who started his first jewellery showroom in 1956.

Career

In 2001, Alukkas founded Joy Alukkas Jewelry. The group is based in

and

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

. Joyalukkas has 85 showrooms in India and 45 showrooms across the globe. In 2012, Joyalukkas was authorized to sell

Forevermark Forevermark is a diamond company and subsidiary of De Beers Group. Forevermark currently operates in China, Hong Kong, India, Japan, and the United States. Forevermark is present in 32 markets in total across Europe, Asia, Australia, and the Unit ...

branded diamonds from

De Beers De Beers Group is an international corporation that specializes in diamond mining, diamond exploitation, diamond retail, diamond trading and industrial diamond manufacturing sectors. The company is active in open-pit, large-scale alluvial and c ...

. In 2018, Income Tax Department

Kochi Kochi (), also known as Cochin ( ) ( the official name until 1996) is a major port city on the Malabar Coast of India bordering the Laccadive Sea, which is a part of the Arabian Sea. It is part of the district of Ernakulam in the state of K ...

carried out an IT raid on over 130 showrooms and premises related to the group and unearthed

Tax evasion Tax evasion is an illegal attempt to defeat the imposition of taxes by individuals, corporations, trusts, and others. Tax evasion often entails the deliberate misrepresentation of the taxpayer's affairs to the tax authorities to reduce the taxp ...

and unaccounted sales of

Gold jewellery Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile met ...

to the tune of 500 crores. In 2007, he opened the world's largest gold & diamond jewellery showroom, and the first Diamond Cave, in

Chennai Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...

, India. Other businesses headed by Joy Alukkas include Mall of Joy, a shopping retail destination, Jolly Silks, a silk fashion label, Joyalukkas Exchange, a money exchange platform, and Joyalukkas Lifestyle Developers, a real estate company.

Philanthropy

Initiatives such as the Blood Donor's Forum hold donation drives for employees in association with leading hospitals, whereas the Joy 4 Earth program undertakes several environmental projects. Under the My 0.50 drive scheme, every employee donates 0.50 fils of their salary each day towards a cause, which Joy Alukkas matches on an equal scale. In May 2018, Alukkas donated Rs. 20 million as a relief fund for victims of the

Cyclone Ockhi Very Severe Cyclonic Storm Ockhi was a strong tropical cyclone that devastated parts of Sri Lanka and India in 2017, and was the most intense tropical cyclone in the Arabian Sea since Cyclone Megh in 2015. The ninth depression, and the third a ...

. After the Kerala Floods in September 2018, the Joyalukkas Foundation announced that it would build 250 houses for those who have lost their homes.

Awards and accolades

* Alukkas received ‘The Business Excellence Award 2016’ from Sheikh Nahyan Bin Mubarak Al Nahyan, UAE Minister of Culture, Youth and Social Development, organized by Indian Business Professionals Council (IBPC). (2016) * Listed in Forbes Magazine in both their World's Billionaire's list as well as their India's Rich list. (2018) * Recognised as one of the top 100 business leaders in the UAE by Arabian Business Magazine. (2012) *Best Indian Diamond Jewellery of the Year by Retail Jeweller Middle East innovation Awards (2019) *Listed as the 69th richest Indian in Forbes India’s Richest List - 2022 (2022)

References

External links

* {{DEFAULTSORT:Alukkas, Joy Businesspeople from Thrissur 1956 births People from Kerala Living people