Journelle is a luxury lingerie company based in

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

. Founded by Claire Chambers, the name ''Journelle'' comes from the archaic French word meaning 'daily', as lingerie is designed to be worn every day.

Locations

New York

Journelle's flagship store in Union Square opened its doors in December 2007. In November 2010, Journelle opened a store in

Soho Soho is an area of the City of Westminster, part of the West End of London. Originally a fashionable district for the aristocracy, it has been one of the main entertainment districts in the capital since the 19th century. The area was develop ...

at 125 Mercer St. In 2011, Journelle opened its Upper East Side store on the corner of 73rd St. and 3rd Ave.

Chicago

In November 2015, Journelle opened its Chicago location at 1725 N. Damen Street between Willow and Wabansia Chicago, IL 60647.

Products

Journelle carries lingerie ranging from everyday basics to special occasions. It is known to have "pretty, lacy, delicate lingerie". The store also stocks loungewear, hosiery, shapewear, and accessories. Some brands and designers they carry include Chantelle, Hanky Panky, Eberjey, Fleur of England,

Wolford Wolford, headquartered in Bregenz on Lake Constance in Austria, is a textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories. Wolford has 16 subsidiaries and markets its products in approx. 60 co ...

, Natori, Simone Perele, and La Perla. In February 2013, the company bottled its signature scent, The Linden flower, and created its own lingerie wash. Before the 2012 holiday season, it debuted luxury sleepwear under its company name and launched its full Journelle Collection, AW15.

The Grey Lady

During the summer of 2013, Journelle launched a mobile

pop-up shop Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch onto a fad or scheduled e ...

road trip. The company retrofitted a 1970 Land Yacht Airstream to resemble the stores' aesthetic and atmosphere, complete with a tucked away dressing room, a lounging banquette, and custom shelving. The airstream, named the Grey Lady, kicked off the summer in

Sag Harbor Sag Harbor is an incorporated village in Suffolk County, New York, United States, in the towns of Southampton and East Hampton on eastern Long Island. The village developed as a working port on Gardiner's Bay. The population was 2,772 at the 2 ...

, then travelled to Boston, Chicago, and Washington D.C. During

New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general publ ...

, the Grey Lady popped up at the

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location. The road trip served as a way for Journelle to meet already loyal customers and introduce them to the personal in-store experience, as well as a way to test top e-commerce markets for potential store expansion.

Free The Girls

In 2012, Journelle began an annual partnership with the nonprofit Free The Girls for a Spring Cleaning bra drive. Journelle collects gently used bras to send to the organization, which supports women who have been rescued from trafficking. Journelle runs the drive in each of their stores, as well as online, offering discounts to participants who donate gently used bras. They also donate $1 for each bra donated. The bras are delivered by Free The Girls to safe houses in Mozambique that assist former trafficking victims in selling the bras to local women.. By earning their wages and building their business model, these women can support themselves and their families.

History

Claire Chambers founded Journelle in 2007, opening additional stores in SoHo and

Miami Beach Miami Beach is a coastal resort city in Miami-Dade County, Florida. It was incorporated on March 26, 1915. The municipality is located on natural and man-made barrier islands between the Atlantic Ocean and Biscayne Bay, the latter of which sep ...

in 2010, and on the Upper East Side of Manhattan in 2011. In 2013,

Triumph International Triumph International is a Swiss underwear manufacturer founded in 1886 in Heubach, Germany. The company's headquarters has been located in Bad Zurzach, Switzerland, since 1977, and it has branches in 45 countries. In addition to the Triumph bra ...

acquired a majority stake in Journelle. Chambers departed in 2015 shortly before opening their Chicago store. In the summer of 2019, Journelle was acquired by Cosabella co-chief executive officer and creative director Guido Campello and his wife Sapna Palep.

References

External links

Journelle.com
{{hosiery Lingerie brands Companies based in New York City American companies established in 2007 Clothing companies established in 2007 Retail companies established in 2007 Lingerie retailers 2007 establishments in New York City Clothing companies of the United States