José Blanco (cigar Industrialist)
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José Blanco (born October 27, 1949) is the former Senior Vice President of the oldest Nicaraguan
cigar A cigar is a rolled bundle of dried and Fermentation, fermented tobacco leaves made to be Tobacco smoking, smoked. Cigars are produced in a variety of sizes and shapes. Since the 20th century, almost all cigars are made of three distinct comp ...
company,
Joya de Nicaragua Joya de Nicaragua, S.A., established in 1968, is the oldest brand of cigars made in Nicaragua. The company continues to manufacture its products today from its headquarters in Estelí. Today it is a major manufacturing center of handmade cigars. ...
S.A.,José Blanco Comments On Joya de Nicaragua Departure
by Andrew Nagy, ''Cigar Aficionado'' online, 29 Aug 2013.
in
Estelí Estelí (), officially Villa de San Antonio de Pavia de Estelí is a city and Municipalities of Nicaragua, municipality within the Estelí Department, Estelí department. It is the 8th largest city in Nicaragua due to the high urbanization of its ...
,
Nicaragua Nicaragua, officially the Republic of Nicaragua, is the geographically largest Sovereign state, country in Central America, comprising . With a population of 7,142,529 as of 2024, it is the third-most populous country in Central America aft ...
, and the former Sales Director of La Aurora, the oldest Dominican cigar company in
Santiago Santiago (, ; ), also known as Santiago de Chile (), is the capital and largest city of Chile and one of the largest cities in the Americas. It is located in the country's central valley and is the center of the Santiago Metropolitan Regi ...
,
Dominican Republic The Dominican Republic is a country located on the island of Hispaniola in the Greater Antilles of the Caribbean Sea in the Atlantic Ocean, North Atlantic Ocean. It shares a Maritime boundary, maritime border with Puerto Rico to the east and ...
.


Early life

José Blanco was born on October 27, 1949, to Dominican parents in political exile from the dictatorial regime of General
Rafael Trujillo Rafael Leónidas Trujillo Molina ( ; ; 24 October 1891 – 30 May 1961), nicknamed ''El Jefe'' (; "the boss"), was a Dominican military officer and dictator who ruled the Dominican Republic from August 1930 until Rafael Trujillo#Assassination, ...
. The family returned to the
Dominican Republic The Dominican Republic is a country located on the island of Hispaniola in the Greater Antilles of the Caribbean Sea in the Atlantic Ocean, North Atlantic Ocean. It shares a Maritime boundary, maritime border with Puerto Rico to the east and ...
in 1961 following Trujillo's assassination.An Interview with José Blanco: The gregarious sales director for La Aurora speaks about the cigar industry by David Savona, ''Cigar Aficionado'', Mar/Apr 2006. Back in the Dominican Republic, his father started growing tobacco. His uncle owned a cigar factory as well as a farm, so he and his cousin, Jochi, spent summers there learning to ferment, age and sort tobacco. His love affair with the finished product began at age 15, when he smoked his first cigar from his uncle's factory.


Family

He is married to Emma Viktorsson, the daughter of the retired Director for Eastern Europe for
Swedish Match Swedish Match AB is a Swedish multinational tobacco company headquartered in Stockholm. It has been owned by the American Philip Morris International since 2022. The company manufactures snus, nicotine pouches, moist snuff, tobacco- and nicotine ...
, Ake Viktorsson. They have a young son, Jasper, born in 2012. José also has three adult children from a previous marriage; Euler, Lourdes and Gregory. His cousin - also christened José but known as “Jochy” - Blanco is a tobacco grower and the owner and president of
Tabacalera La Palma Tabacalera was a Spanish tobacco company incorporated on March 5, 1945. In 1999, the company merged with SEITA of France to form Altadis which was later purchased by Imperial Tobacco. Its brands included Ducados and Fortuna Fortuna (, equi ...
in Tamboril, Dominican Republic.


Career

In 1974, he began his sales career as a salesman for a Dominican rum maker.José Blanco leaves La Aurora
by Frank Seltzer, cigarweekly.com, 15 Jun 2011.
In 1980, he joined
Grupo León Jimenes E. León Jimenes is a holding vehicle controlled by the León family in the consumer sector in Latin America. This corporation was historically involved in mainly two markets — fabrication and distribution of beverages and tobacco cultivation ...
(now Empresa León Jimenes) to sell
Presidente Presidente is a brand of Pilsner beer that is owned and produced by Cervecería Nacional Dominicana (CND) at several breweries in the Dominican Republic. In addition to domestic consumption in the Dominican Republic, Presidente is exported to ...
beer and
Marlboro Marlboro (, ) is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the ...
cigarettes.José Blanco Leaving La Aurora
by David Savona, ''Cigar Aficionado'' online, 15 Jun 2011.
He worked his way up the corporate ladder to Supervisor (1985), Sales Coordinator (1990), Manager of Promotions and Public Relations (1992) and, finally, Sales Manager for Beer and Cigarettes for the Northeast Dominican Republic (1995). Even though his primary duties did not involve cigars, he was asked to become an unofficial member of the company's cigar taste testing panel by Guillermo Léon when the latter took over the cigar division, La Aurora. and he is now the world wide ambassador for Arturo Fuente Cigars.


Cigars: La Aurora

In 1999, he was finally able to join the La Aurora cigar division as their Sales Manager. To this point, his cigar consumption consisted mainly of cigars made from Dominican filler with Cameroon or Connecticut wrappers, along with the occasional Cuban cigar. Once he started visiting cigar retailers in his new position, he began to discover tobaccos from other countries, such as
Honduras Honduras, officially the Republic of Honduras, is a country in Central America. It is bordered to the west by Guatemala, to the southwest by El Salvador, to the southeast by Nicaragua, to the south by the Pacific Ocean at the Gulf of Fonseca, ...
, Nicaragua, and
Ecuador Ecuador, officially the Republic of Ecuador, is a country in northwestern South America, bordered by Colombia on the north, Peru on the east and south, and the Pacific Ocean on the west. It also includes the Galápagos Province which contain ...
. He developed a passion for blending – “I don't care how good a cigar is, if it's good and it's one-dimensional, to me it's just a good, boring smoke. I like cigars that are complex and change a lot.” He began to work on blends for La Aurora. His first major success as a blender came with the 100 Años, created to celebrate La Aurora's 100th anniversary in 2003. The 100 Años won La Aurora some unaccustomed accolades – in
Cigar Aficionado ''Cigar Aficionado'' is an American lifestyle magazine that is dedicated to enjoying the “good life” and the world of cigars. It is a publication of M. Shanken Communications, which also publishes '' Wine Spectator'', '' Whisky Advocate'', ...
magazine's annual ranking of the top 25 cigars of the year, the 100 Años Belicoso was ranked 2nd. He followed this success with the 1495 Series, the 107, and the Barrel Aged blends.A Conversation with José Blanco
by Frank Seltzer, cigarweekly.com, 10 Mar 2008.
After 31 years with Empresa León Jimenes and La Aurora, Blanco retired from the company on 15 June 2011.


Cigars: Joya de Nicaragua

His retirement was short-lived, however, as in September 2011 he accepted an invitation to become Senior Vice President of Joya de Nicaragua S.A. from its owner, Dr. Alejandro Martinez Cuenca.
stogieguys.com, 1 Sep 2011.
His duties consisted of Blend and Brand Development, and he reported directly to Dr. Cuenca.José Blanco Named Senior Vice president of Joya de Nicaragua
by Erik Calviño, ''Cigar Snob'' online, 31 Aug 2011.
The first blend to emerge from this new association, released in August 2012, was called Cuenca y Blanco. The cigar was well received, but the name was troublesome, as there were already trademarked, established cigar brands called “Cuenca” and “Blanco.” The name was eventually shortened to CyB in October.Name Change: Cuenca y Blanco Becomes CyB
by David Savona, ''Cigar Aficionado'' online, 8 Oct 2012.
The cigar appeared on many “Best of 2012” lists throughout the industry. On halfwheel.com, which posts a consensus of 53 different such lists, the CyB was Cigar of the Year: “The cigar formerly known as Cuenca y Blanco appeared on 25 of the 53 lists, the next closest cigar by that measure…appeared on only 17. But the numbers for total score weren’t even close, the eponymous release…had a lead over the second place (cigar) that was roughly seven times what (the winner) had over its second place rival when it won the award last year.”2012 Awards: The Consensus
by Charlie Minato, halfwheel.com, 9 Jan 2013


Cigars: Señorial


Cigars: EPC Cigars

In 2016, Jose Blanco was hired as senior vice president of EPC Cigars in the Dominican Republic. He worked closely with industry veteran Ernesto Perez Carrillo. On August 31, 2019, Blanco left EPC Cigars.


Cigars: Arturo Fuente

Early 2020, Blanco joined Arturo Fuente as Director of Sales, Eastern Hemisphere. In this role, Jose will work closely with and provide support to Arturo Fuente International as it builds and grows the Arturo Fuente brand throughout the world.


References

{{DEFAULTSORT:Blanco, Jose Businesspeople in the tobacco industry Cigar makers Living people 1949 births