Joshua Darden (born 1979 in
Northridge, Los Angeles
Northridge is a neighborhood in the San Fernando Valley region of the City of Los Angeles. The community is home to California State University, Northridge, and the Northridge Fashion Center.
Originally named Zelzah by settlers in 1908, the com ...
,
California
California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
)
is an American
typeface
A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font.
There are thousands o ...
designer.
He published his first typeface at the age of 15, becoming according to ''Fonts In Use'' the first known African-American typeface designer.
Career
In 1993, Darden and his high school friend Timothy Glaser co-founded The Scanjam Design Company, a studio for interactive, identity, and type design. Scanjam's retail type families included Diva, Interact, Locus, Out, Profundis, and the
Macromedia
Macromedia, Inc., was an American graphics, multimedia, and web development software company (1992–2005) headquartered in San Francisco, California, that made products such as Flash and Dreamweaver. It was purchased by its rival Adobe System ...
-award-winning Index.
These were distributed by
David Carson's
GarageFonts foundry.
Darden joined
The Hoefler Type Foundry in 2000 as a freelancer, and in 2001 as a full-time employee.
In 2004–2005, after a lengthy court battle,
he established his own foundry,
Darden Studio, in
Brooklyn
Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
.
Soon after, he published the
font superfamily
{{unsourced, date=March 2019
In typography, a font superfamily or typeface superfamily is a font family containing
fonts that fall into multiple classifications.
The norm in a superfamily is to start from an identical character shape; class-spec ...
Freight, 120 fonts in five families (Big, Display, Micro, Sans, and Text).
It was inspired by the "
Dutch taste
In typography, a serif () is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface ...
" school of typeface design, including the work of
Kis,
Caslon
Caslon is the name given to serif typefaces designed by William Caslon I (c. 1692–1766) in London, or inspired by his work.
Caslon worked as an engraver of punches, the masters used to stamp the moulds or matrices used to cast metal ty ...
and
Fleischman,
and was named a "Favorite Typeface of 2005" by ''Typographica''.
It became one of his most widely seen designs, used by art directors such as
Abbott Miller,
Mark Porter, and
Rick Valicenti, and employed by editorial platforms such as
''W'' magazine and
Medium
Medium may refer to:
Science and technology
Aviation
* Medium bomber, a class of war plane
* Tecma Medium, a French hang glider design
Communication
* Media (communication), tools used to store and deliver information or data
* Medium ...
.
Its popularity was perhaps matched by Omnes, as of 2020 Darden Studio's best-selling typeface;
initially designed for
Landor, it was released in 2006 and has been used by
AT&T
AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile ...
,
Carrefour
Carrefour () is a French multinational retail and wholesaling corporation headquartered in Massy, France. The eighth-largest retailer in the world by revenue, it operates a chain of hypermarkets, groceries stores and convenience stores, which ...
,
Courrier International
''Courrier International'' ( French for "International Mail") is a Paris-based French weekly newspaper which translates and publishes excerpts of articles from over 900 international newspapers. It also has a Portuguese and a Japanese edition. '' ...
,
Crayola
Crayola LLC, formerly the Binney & Smith Company, is an American manufacturing company specializing in art supplies. It is known for its brand ''Crayola'' and best known for its crayons. The company is headquartered in Forks Township, Pennsylvan ...
,
Eventbrite
Eventbrite is an American event management and ticketing website. The service allows users to browse, create, and promote local events. The service charges a fee to event organizers in exchange for online ticketing services, unless the event is f ...
,
Fanta
Fanta is an American-owned German brand of fruit-flavored carbonated soft drinks created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are more than 200 flavors worldwide. Fanta originated in Germany as ...
, and
Huggies
Huggies is an American company that sells disposable diapers and baby wipes that is marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978 to replace the Kimbies brand.
Products
Huggies car ...
.
Darden's other releases for his foundry include Birra Stout, Corundum Text, Dapifer, Halyard, and TDC award-winner, Jubilat
the logo typeface of
Bernie Sanders
Bernard Sanders (born September8, 1941) is an American politician who has served as the junior United States senator from Vermont since 2007. He was the U.S. representative for the state's at-large congressional district from 1991 to 2007 ...
'
2016
File:2016 Events Collage.png, From top left, clockwise: Bombed-out buildings in Ankara following the 2016 Turkish coup d'état attempt; the impeachment trial of Brazilian President Dilma Rousseff; Damaged houses during the 2016 Nagorno-Karabakh ...
and
2020
2020 was heavily defined by the COVID-19 pandemic, which led to global Social impact of the COVID-19 pandemic, social and Economic impact of the COVID-19 pandemic, economic disruption, mass cancellations and postponements of events, COVID- ...
presidential campaigns. In 2006, Darden was named one of
''Print'' magazine's "New Visual Artists", an annual award given to 20 designers under the age of 30, and he juried the prize in 2010.
In 2019, Darden sold Darden Studio to Joyce Ketterer, who had been working at the company for 13 years. The company retained his name and continues to expand and release Darden's type designs.
Teaching and lecturing
Darden has lectured at the
University of California, Santa Barbara
The University of California, Santa Barbara (UC Santa Barbara or UCSB) is a Public university, public Land-grant university, land-grant research university in Santa Barbara County, California, Santa Barbara, California with 23,196 undergraduate ...
, has sat on panels at the
TypeCon and
South by Southwest Interactive
South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Te ...
conferences, visited the
Rhode Island School of Design
The Rhode Island School of Design (RISD , pronounced "Riz-D") is a private art and design school in Providence, Rhode Island. The school was founded as a coeducational institution in 1877 by Helen Adelia Rowe Metcalf, who sought to increase the ...
as a Guest Critic, and taught the design and use of typefaces at
Parsons School of Design
Parsons School of Design, known colloquially as Parsons, is a private art and design college located in the Greenwich Village neighborhood of New York City. Founded in 1896 after a group of progressive artists broke away from established Manhatt ...
.
Typefaces
Joshua Darden's typefaces include the following:
1995
* Diva
1997
* Index (with Timothy Glaser)
* Interact
* Locus (with Timothy Glaser)
* Out (with Timothy Glaser)
* Out Post (with Timothy Glaser)
1999
* Profundis (with Timothy Glaser)
* Profundis Sans (with Timothy Glaser)
2003
* Sterling (with Karen Silveira,
Tobias Frere-Jones
Tobias Frere-Jones (born Tobias Edgar Mallory Jones; August 28, 1970) is an American type designer who works in New York City. He operates the company Frere-Jones Type and teaches typeface design at the Yale School of Art MFA program.
Among his ty ...
, and
Jonathan Hoefler
Jonathan Hoefler (; born August 22, 1970) is an American typeface designer. Hoefler founded the Hoefler Type Foundry in 1989, a type foundry in New York.
Early life
Jonathan Hoefler was born on August 22, 1970, in New York City to Doreen Ben ...
)
2004
* Bosch (with Christian Acker,
Christian Schwartz
Christian Schwartz (born December 30, 1977 in Concord, New Hampshire, United States) is an American type designer. He has been awarded the German Design Award and the Prix Charles Peignot.
Life
A graduate of the Communication Design program at ...
, and
Erik Spiekermann
Erik Spiekermann (born 30 May 1947 in Stadthagen, Lower Saxony) is a German typographer, designer and writer. He is an honorary professor at the University of the Arts Bremen and ArtCenter College of Design.
Biography
Spiekermann studied art his ...
)
2005
* Freight
(additional styles released later,
not all by Darden)
*
FF Meta Headline (with
Christian Schwartz
Christian Schwartz (born December 30, 1977 in Concord, New Hampshire, United States) is an American type designer. He has been awarded the German Design Award and the Prix Charles Peignot.
Life
A graduate of the Communication Design program at ...
and
Erik Spiekermann
Erik Spiekermann (born 30 May 1947 in Stadthagen, Lower Saxony) is a German typographer, designer and writer. He is an honorary professor at the University of the Arts Bremen and ArtCenter College of Design.
Biography
Spiekermann studied art his ...
)
2006
* Corundum Text (based on the work of
Simon-Pierre Fournier)
* Omnes (with
Jesse Ragan)
2007
* Argent (unreleased)
2008
* Birra Stout
* Jubilat
2012
* Dapifer (with Thomas Jockin, Scott Kellum, Noam Berg, and Lucas Sharp)
* Dapifer Stencil
2017
* Halyard (with Eben Sorkin and Lucas Sharp)
References
External links
Darden Studio
{{DEFAULTSORT:Darden, Joshua
American typographers and type designers
1979 births
Living people
African-American designers
People from Los Angeles
21st-century African-American people
20th-century African-American people