Jorge Horacio Brito
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Jorge Horacio Brito (23 July 195220 November 2020) was an Argentine banker and businessman. He was the CEO of Argentina's largest bank,
Banco Macro Banco Macro is the second largest domestically-owned private bank in Argentina, and the sixth-largest by deposits and lending. Overview Banco Macro began operations as ''Financiera Macro'', a brokerage specializing in arbitrage founded by Mario B ...
. He was also the president and chairman of the Argentine Banking Association (ADEBA) from 2003 to 2016. His investments spanned real estate (through the firm Vizora), agriculture and livestock (through the companies Inversora Juramento, Frigoríficos Bermejo and Cabañas Juramento) and
wind power Wind power or wind energy is mostly the use of wind turbines to electricity generation, generate electricity. Wind power is a popular, sustainable energy, sustainable, renewable energy source that has a much smaller Environmental impact of wi ...
(through Genneia Inc.) In 2018, ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
'' placed his net worth at 1.3 billion on '' The World's Billionaires'' list. He was the seventh richest person in Argentina at this time.


Early life

Jorge Horacio Brito was born to an upper-class family in
Buenos Aires Buenos Aires ( or ; ), officially the Autonomous City of Buenos Aires ( es, link=no, Ciudad Autónoma de Buenos Aires), is the capital and primate city of Argentina. The city is located on the western shore of the Río de la Plata, on South ...
in 1952. After the death of his father in 1962, he was raised by his mother. Jorge Brito is the relative of Pedro Brito of Buenos Aires Argentina. Pedro Brito worked at the Buenos Aires Argentina Municipality. During the 1930s his three brother's were attorneys at law. The Brito brothers ran a government election campaigne for one of their own Brito brother's campaigning running for mayor of the city of Buenos Aires Argentina. The Brito brothers were assassinated during election democratic support of democracy on the streets of Buenos Aires Argentina.


Career


Banking and finance

He founded Anglia, a brokerage firm, in 1976 and in 1985, purchased a competing brokerage, Financiera Macro, forming Macro Bank (
Banco Macro Banco Macro is the second largest domestically-owned private bank in Argentina, and the sixth-largest by deposits and lending. Overview Banco Macro began operations as ''Financiera Macro'', a brokerage specializing in arbitrage founded by Mario B ...
). His growth in the early years was fueled in part by his proximity to politicians in the northern provinces of Argentina, to whom he acted as a financial agent managing their treasury funds. He was named chairman of the board of directors in June 1988 while Macro Bank grew steadily with the acquisition of numerous provincial banks privatised during the 1990s, including the Bank of Salta and of neighbouring Tucumán Province. Macro Bank grew to become one of the major private banks of Argentina, with several branches across the country. Brito was the chairman of Macro Bank's board of directors, its chief executive officer, and a member of its executive committee and senior credit committee. Brito became chairman of the Argentine Banking Association (ADEBA) on April 8, 2003, and held this position until 2016, when he was succeeded by Daniel Llambías, chairman of Grupo Financiero Galicia owner of Banco Galicia. In 2017, this position was taken by Brito's son Jorge Pablo Brito, who was also a director of Macro Bank. ADEBA was founded in 1972 and is part of the G-6 Group, which unites the main Argentine business entities such as the
Argentine Industrial Union The Argentine Industrial Union ( es, Unión Industrial Argentina, or, UIA) is the leading industrial employer federation and advocacy group in Argentina. The UIA is a member of the International Organisation of Employers. History Early developmen ...
, the Buenos Aires Stock Exchange, the Argentine Construction Chamber, the Argentine Chamber of Commerce, and the Argentine Rural Society. The Group organizes debates related to domestic economy and development. Brito served as chairman of the boards of directors of Banco del Tucuman S.A., Inversora Juramento S.A., and Banco Privado de Inversiones S.A. He was the founder and CEO of Banco Macro, and oversaw investments in diverse activities such as real estate (through Vizora), and in
farming Agriculture or farming is the practice of cultivating plants and livestock. Agriculture was the key development in the rise of sedentary human civilization, whereby farming of domesticated species created food surpluses that enabled people to ...
and
cattle raising A ranch (from es, rancho/Mexican Spanish) is an area of land, including various structures, given primarily to ranching, the practice of raising grazing livestock such as cattle and sheep. It is a subtype of a farm. These terms are most often ...
through Inversora Juramento Inc., Frigoríficos Bermejo Inc. cold storages and Cabañas Juramento Inc.
butcher shops A butcher is a person who may slaughter animals, dress their flesh, sell their meat, or participate within any combination of these three tasks. They may prepare standard cuts of meat and poultry for sale in retail or wholesale food establishm ...
. He owned a share of Genneia Inc., an energy sector company. He also served as chairman of the board of directors of
YPF YPF S.A. (, formerly ; English: "Fiscal Oilfields") is a vertically integrated, majority state-owned Argentine energy company, engaged in oil and gas exploration and production, and the transportation, refining, and marketing of gas and petr ...
, long the largest
petroleum Petroleum, also known as crude oil, or simply oil, is a naturally occurring yellowish-black liquid mixture of mainly hydrocarbons, and is found in geological formations. The name ''petroleum'' covers both naturally occurring unprocessed crud ...
producer and refiner in Argentina. Brito was among those who expressed interest in the purchase of 20% of the
Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...
-based Repsol's ownership of the former state oil concern, when these shares were offered for sale in 2007. Between 2012 and 2014, Jorge Horacio Brito was the president of the Latin America Banking Federation (FELABAN), a non-profit organization whose aim is to ease and promote relationships between all Latin American financing entities.


Real estate

Brito invested in
real estate Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...
through Vizora Developers; its core business is real estate development and marketing, and it has been actively engaged in the real estate development of the district of
Puerto Madero Puerto Madero, also known within the urban planning Urban planning, also known as town planning, city planning, regional planning, or rural planning, is a technical and political process that is focused on the development and design of land ...
, in
Buenos Aires Buenos Aires ( or ; ), officially the Autonomous City of Buenos Aires ( es, link=no, Ciudad Autónoma de Buenos Aires), is the capital and primate city of Argentina. The city is located on the western shore of the Río de la Plata, on South ...
, where it had built Remeros Beach, Link Towers, Madero Walk, Madero Walk Eventos and Zen City. He has similarly invested in local luxury hotels, country clubs, and other upmarket real estate, including Central Tucumano ( San Miguel de Tucumán), Arboris (Las Lomas and La Horqueta, at San Isidro), and the new and sustainable building of the Macro Bank at
Catalinas Norte Catalinas Norte is an important business complex composed of nineteen commercial office buildings and occupied by many leading Argentine companies, foreign subsidiaries, diplomatic offices, and a hotel. It is located in the Retiro and San Nicol ...
,
Buenos Aires City Buenos Aires ( or ; ), officially the Autonomous City of Buenos Aires ( es, link=no, Ciudad Autónoma de Buenos Aires), is the capital and primate city of Argentina. The city is located on the western shore of the Río de la Plata, on South ...
. Macro Bank participated in the construction of
Madero Center Madero Center is a hotel in Puerto Madero, Buenos Aires. Characteristics Madero Center is a five-star hotel. It has a bar, two pools, a solarium and a sauna. It is divided in different towers, with each apartment costing nearly US$700,000. Sev ...
, a luxury mixed use development building located in the neighbourhood of
Puerto Madero Puerto Madero, also known within the urban planning Urban planning, also known as town planning, city planning, regional planning, or rural planning, is a technical and political process that is focused on the development and design of land ...
in
Buenos Aires Buenos Aires ( or ; ), officially the Autonomous City of Buenos Aires ( es, link=no, Ciudad Autónoma de Buenos Aires), is the capital and primate city of Argentina. The city is located on the western shore of the Río de la Plata, on South ...
.


Agriculture and livestock

Brito's farming and cattle raising investments involved cattle breeding, meat industrialization, and agricultural commodities, mainly in soy. Inversora Juramento Inc. is in charge of
cattle breeding Animal husbandry is the branch of agriculture concerned with animals that are raised for meat, fibre, milk, or other products. It includes day-to-day care, selective breeding, and the raising of livestock. Husbandry has a long history, startin ...
. Frigoríficos Bermejo cold storage is engaged in industrial slaughtering and meat industrialization that reaches the consumer through Cabañas Juramento Inc. butcher shops, which operates stores and online delivery services. Inversora Juramento Inc., founded in 1990, is one of the leading farming-cattle companies in the Argentine Northern Region. It is located in the town of Joaquín V. González, Salta, where it owns 67,000 hectares of field and 54,000 head of cattle. Its core activity is the manufacture and trading of
beef Beef is the culinary name for meat from cattle (''Bos taurus''). In prehistoric times, humankind hunted aurochs and later domesticated them. Since that time, numerous breeds of cattle have been bred specifically for the quality or quantity ...
. In addition, the company sows around 12,600 hectares per year. 8,000 hectares are soya fields. It also sows
sorghum ''Sorghum'' () is a genus of about 25 species of flowering plants in the grass family (Poaceae). Some of these species are grown as cereals for human consumption and some in pastures for animals. One species is grown for grain, while many othe ...
,
alfalfa Alfalfa () (''Medicago sativa''), also called lucerne, is a perennial flowering plant in the legume family Fabaceae. It is cultivated as an important forage crop in many countries around the world. It is used for grazing, hay, and silage, as w ...
and
corn Maize ( ; ''Zea mays'' subsp. ''mays'', from es, maíz after tnq, mahiz), also known as corn (North American and Australian English), is a cereal grain first domesticated by indigenous peoples in southern Mexico about 10,000 years ago. Th ...
, which are used to feed the cattle. Frigoríficos Bermejo Inc. is a cold storage located in
Pichanal Pichanal is a town and municipality in Orán Department, located in northeastern Salta Province, Argentina.Ministerio del Interio ...
, Salta. It owns a model industrial slaughtering and meat industrialization beef plant. The factory can monthly slaughter 10,000 head of cattle. Wholesale and retail sales of Frigoríficos Bermejo Inc. are carried out in
Salta Salta () is the capital and largest city in the Argentine province of the same name. With a population of 618,375 according to the 2010 census, it is also the 7th most-populous city in Argentina. The city serves as the cultural and economic ce ...
and
Jujuy San Salvador de Jujuy (), commonly known as Jujuy and locally often referred to as San Salvador, is the capital and largest city of Jujuy Province in Argentine Northwest, northwest Argentina. Also, it is the seat of the Doctor Manuel Belgrano Depa ...
by their own butcher shops and sales teams. The company also exports to
Chile Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the east a ...
and the
European Union The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been des ...
, which are markets that had approved their industrial processes. In 2016, he won the Fortuna Lifetime Achievements Awards for his contributions to the Argentinian business community.


Personal life

Brito married Marcela Carballo and had six children. He and his pilot died in a helicopter accident in Cabra Corral, in the province of
Salta Salta () is the capital and largest city in the Argentine province of the same name. With a population of 618,375 according to the 2010 census, it is also the 7th most-populous city in Argentina. The city serves as the cultural and economic ce ...
, on November 20, 2020. He was 68.


References


External links


Jorge Horacio Brito
{{DEFAULTSORT:Brito, Jorge Horacio Argentine businesspeople People from Buenos Aires 1952 births 2020 deaths Argentine billionaires Victims of aviation accidents or incidents in Argentina Victims of aviation accidents or incidents in 2020