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Jordan Creek Town Center is a
shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...
in the city of
West Des Moines, Iowa West Des Moines is a city in Polk County, Iowa, Polk, Dallas County, Iowa, Dallas, Warren County, Iowa, Warren, and Madison County, Iowa, Madison counties in the U.S. state of Iowa. A majority of the city is located in Polk County, a minority of ...
. It is the largest shopping complex in the state of
Iowa Iowa () is a state in the Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wisconsin to the northeast, Illinois to the ...
with a total
gross leasable area In architecture, construction, and real estate, floor area, floor space, or floorspace is the area (measured as square feet or square metres) taken up by a building or part of it. The ways of defining "floor area" depend on what factors of the buil ...
of . It is also the fourth largest shopping complex in the Midwest, and the 24th largest shopping complex in the United States. The center is named after Jordan Creek, a tributary of the
Raccoon River The Raccoon River is a U.S. Geological Survey. National Hydrography Dataset high-resolution flowline dataThe National Map accessed May 26, 2011 tributary of the Des Moines River in central Iowa in the United States. As measured using the longes ...
that was named after James Cunningham Jordan, the first person to settle in what is now West Des Moines. The mall's anchor stores are
Century Theatres Century Theatres is a movie theater chain that operates many multiplexes in the western United States, primarily in California, Colorado, Nevada, Utah, New Mexico, and Arizona. In its later years, it had expanded into the inter-mountain states, ...
,
Dillard's Dillard's, Inc. is an upscale American department store chain with approximately 282 stores in 29 states and headquartered in Little Rock, Arkansas. Currently, the largest number of stores are located in Texas with 57 and Florida with 42. The ...
, Von Maur, and
Scheels All Sports Scheels () is an American privately held, employee-owned and operated sporting goods and entertainment chain store headquartered in Fargo, North Dakota. Scheels operates thirty-three store locations in fifteen U.S. states. Its slogan is "Gear. P ...
.


History


Proposal 1995 - 2004

Around 1995, the family of local businessman Art Wittern proposed the "Village at Oakbrook" to the city of West Des Moines on the site that the Witterns owned at 74th Street (later renamed Jordan Creek Parkway) and E.P. True Parkway. The village would have contained a mixture of commercial, residential, and office development that was intended to attract upscale retailers similar to those at
Country Club Plaza The Country Club Plaza (often called The Plaza) is a privately-owned regional shopping center in the Country Club District of Kansas City, Missouri. Opened in 1923, it was the first planned suburban shopping center and the first regional shoppi ...
in
Kansas City The Kansas City metropolitan area is a bi-state metropolitan area anchored by Kansas City, Missouri. Its 14 counties straddle the border between the U.S. states of Missouri (9 counties) and Kansas (5 counties). With and a population of more ...
. In 1999, following the success of Coral Ridge Mall in eastern Iowa, General Growth Properties chose the Wittern site for its proposed "town center" concept. General Growth unveiled plans for Jordan Creek Town Center in May 2000. Two of the
Des Moines metropolitan area The Des Moines metropolitan area, officially known as the Des Moines–West Des Moines, IA Metropolitan Statistical Area (MSA) is located at the confluence of the Des Moines River and the Raccoon River. Des Moines serves as the capital of the U.S ...
's existing malls,
Merle Hay Mall Merle Hay Mall is an enclosed super-regional shopping mall in Des Moines, Iowa, in the United States. Opened in 1959, it is the oldest regional shopping center in Iowa, and was the largest mall in Iowa in terms of gross leasable area before the 20 ...
and
Valley West Mall Valley West Mall is an enclosed super-regional shopping mall in West Des Moines, Iowa. The mall's only anchor store is JCPenney. There is 2 vacant anchor store that were once Younkers and Von Maur History Frederick Watson, a developer from M ...
, promptly sued the city of West Des Moines, claiming that it was illegal to use public money from
tax increment financing Tax increment financing (TIF) is a public financing method that is used as a subsidy for redevelopment, infrastructure, and other community-improvement projects in many countries, including the United States. The original intent of a TIF program is ...
to make improvements around the mall. The
Iowa Supreme Court The Iowa Supreme Court is the highest court in the U.S. state of Iowa. The Court is composed of a Chief Justice and six Associate Justices. The Court holds its regular sessions in Des Moines in the Iowa Judicial Branch Building located at 1111 E ...
dismissed the lawsuit on February 27, 2002, allowing construction of the $200 million complex to begin later that year.


2004–present

Jordan Creek Town Center opened on August 4, 2004, attracting nearly 17 million shoppers in its first year. Jordan Creek led to short-term sales declines at the three existing regional malls in the Des Moines area (Merle Hay, Valley West, and Southridge) while accounting for nearly 37 percent of taxable sales at the four malls during the last three months of 2004. Jordan Creek also affected
sales tax A sales tax is a tax paid to a governing body for the sales of certain goods and services. Usually laws allow the seller to collect funds for the tax from the consumer at the point of purchase. When a tax on goods or services is paid to a govern ...
revenues in
Dallas County Dallas County may refer to: Places in the USA: * Dallas County, Alabama, founded in 1818, the first county in the United States by that name * Dallas County, Arkansas * Dallas County, Iowa * Dallas County, Missouri * Dallas County, Texas, the nin ...
, which jumped from $16.7 million in fiscal 2004 to $33.7 million in fiscal 2006. It has also spawned other new commercial developments in West Des Moines such as the West Glen Town Center near
Interstate 35 Interstate 35 (I-35) is a major Interstate Highway in the central United States. As with most primary Interstates that end in a five, it is a major cross-country, north–south route. It stretches from Laredo, Texas, near the Mexican border ...
and a new
Wells Fargo Wells Fargo & Company is an American multinational financial services company with corporate headquarters in San Francisco, California; operational headquarters in Manhattan; and managerial offices throughout the United States and intern ...
office complex south of the mall. In May 2007,
Iowa State University Iowa State University of Science and Technology (Iowa State University, Iowa State, or ISU) is a public land-grant research university in Ames, Iowa. Founded in 1858 as the Iowa Agricultural College and Model Farm, Iowa State became one of the n ...
economists David Swenson and Liesl Eathington released a study showing that retail sales in the Dallas County portion of West Des Moines had increased by over $310 million, or 503.7 percent, during Jordan Creek's first two years of operation. At the same time, sales in the city of
Des Moines Des Moines () is the capital and the most populous city in the U.S. state of Iowa. It is also the county seat of Polk County. A small part of the city extends into Warren County. It was incorporated on September 22, 1851, as Fort Des Moines, ...
decreased by nearly $194 million (5.2 percent) while sales in the
Polk County Polk County is the name of twelve counties in the United States, all except two named after president of the United States James Knox Polk: * Polk County, Arkansas * Polk County, Florida * Polk County, Georgia * Polk County, Iowa * Polk Count ...
portion of West Des Moines decreased by $22 million (2.4 percent). Smaller Dallas County cities like Adel and
Perry Perry, also known as pear cider, is an alcoholic beverage made from fermented pears, traditionally the perry pear. It has been common for centuries in England, particularly in Gloucestershire, Herefordshire, and Worcestershire. It is also made ...
also experienced declines in retail sales during this period. In February 2018, Iowa-based department store Von Maur announced it would construct a new location at the mall, with a planned opening in 2022. In April 2018, the parent company to the mall's
Younkers Younkers Inc. is an American online retailer and former department store chain founded as a family-run dry goods business in 1856 in Keokuk, Iowa. The retailer had evolved over more than 150 years to include a presence in locations throughout Iowa ...
department store announced it would cease operations and close all stores. The Jordan Creek store closed on August 29, 2018. On June 10, 2021, a 2-story H&M would open right next to the main atrium. On November 5, 2022, Von Maur opened in the former Younkers location


References


External links


Jordan Creek Town Center


from AbsoluteDSM.com {{Brookfield Properties Brookfield Properties Shopping malls in Iowa Shopping malls established in 2004 West Des Moines, Iowa 2004 establishments in Iowa