Jora Vision is a Dutch designer and show builder for

theme park An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central ...

s, zoos, family entertainment centres, tourist destinations and museums. Since the 1990s Jora Vision has been active in the design, development and construction of entertainment venues. The company is located in

Rijnsburg Rijnsburg () is a village in the eastern part of the municipality of Katwijk, in the western Netherlands, in the province of South Holland. The name means Rhine's wikt:Special:Search/burg, Burg in Dutch. History The history starts way before the ...

and employs around 50 people.

History

Owner Jan-Maarten de Raad (1966) started a trade in dried flowers during the 1980s, later switching to artificial plants.Handelaars in illusies
''Leidsch Dagblad'', 1 July 1995. The company added other elements to its portfolio, like artificial rocks, ponds and Roman arcs, and began to decorate entire venues rather than just selling decorative pieces. Jora provided plants, flowers and other decoration for swimming pools, hospitals and hotels. It imported most of its materials from Asia, but designed and manufactured some decorations in its own workshop as well. The company founded a design department and increased its

theming Theming refers to "the use of an overarching theme...to create a holistic and integrated spatial organization of a consumer venue.” A theme is “a unifying or dominant idea or motif”, so theming is the process of designing and constructing an ...

efforts, which led to the company designing and building attractions of its own, or parts of them. In the Netherlands it has done work for the

Efteling Efteling () is a fantasy-themed amusement park in Kaatsheuvel, the Netherlands. The attractions reflect elements from ancient myths and legends, fairy tales, fables, and folklore. The park was opened on May 31, 1952. It evolved from a nature ...

Walibi Holland Walibi Holland (previously called Flevohof, Walibi Flevo, Six Flags Holland and Walibi World) is a theme park in Biddinghuizen, Netherlands. History The park was opened in 1971 as 'Flevohof'. It was an educational theme park themed after agricu ...

, Wildlands Adventure Zoo and

Madurodam Madurodam (, opened 1952) is a miniature park and tourist attraction in the Scheveningen district of The Hague in the Netherlands. It is home to a range of 1:25 scale model replicas of famous Dutch landmarks, historical cities and large developme ...

. In

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

Jora Vision has designed and built for

Parc Astérix Parc Astérix is a theme park in France based on the comic book series ''Asterix'' by Albert Uderzo and René Goscinny. With around 2.3 million visitors yearly, Parc Astérix is France's second largest theme park, behind only Disneyland Paris wit ...

Futuroscope Futuroscope, or Parc du Futuroscope (), formerly known as Planète Futuroscope, is a French theme park based upon multimedia, cinematographic futuroscope and audio-visual techniques. It has several 3D cinemas and a few 4D cinemas along with o ...

Walibi Belgium Walibi Belgium is a Belgian theme park located in Wavre, close to Brussels. It is one of the largest theme parks in Belgium, attracting 1.45 million visitors in 2018 (including visitors to adjoining water park Aqualibi). The park was originally c ...

Europa Park Europa-Park is the largest theme park in Germany, and the second most popular theme park in Europe, after Disneyland Paris. Europa-Park is located in Rust, south-western Germany, between Freiburg im Breisgau and Strasbourg (in neighbouring Franc ...

Disneyland Paris Disneyland Paris is an entertainment resort in Chessy, France, east of Paris. It encompasses two theme parks, resort hotels, Disney Nature Resorts, a shopping, dining and entertainment complex, and a golf course. Disneyland Park is the origin ...

and

Kolmården Wildlife Park Kolmården Wildlife Park ( sv, Kolmårdens djurpark) is a zoo that opened in 1965 overlooking Bråviken bay in Sweden. It is the largest zoo in Scandinavia, includes the first dolphinarium in Scandinavia, which opened in 1969 and has daily shows, ...

. Currently the

Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of va ...

market is as much a focus for the company as is Europe.Jora Vision ready for new challenges Interview with CEO Jan Maarten de Raad
newsparcs.com, retrieved 9 July 2015. Jora Vision changed its name to saD B.V. a matter of days before declaring insolvency during the Wildlands project in Emmen, Netherland. The company owed around 300 000 euro to 16 companies and a number of self-employed independent contractors.

Awards

The

Themed Entertainment Association The Themed Entertainment Association (TEA) is an international non-profit association that represents creators, developers, designers and producers of themed entertainment. It is also noted for its THEA Awards, which were founded in 1995 and ar ...

has distinguished the work of Jora Vision in its ''Thea award'' for outstanding achievements, in 2010, 2012, 2015 and 2016.

References

External links

Official website
{{Amusement rides Amusement ride manufacturers Companies based in South Holland