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Lee Joo-heon (; born October 6, 1994), better known by the stage name Joohoney and formerly
mononymously A mononym is a name composed of only one word. An individual who is known and addressed by a mononym is a mononymous person. In some cases, a mononym selected by an individual may have originally been from a polynym, a word which refers to one o ...
known as Jooheon, is a South Korean rapper, singer, songwriter, producer, and actor. He is a member of the South Korean
boy group A boy band is loosely defined as a vocal group consisting of young male singers, usually in their teenage years or in their twenties at the time of formation. Generally, boy bands perform love songs marketed towards girls and young women. Man ...
Monsta X Monsta X (; stylized as MONSTA X) is a South Korean boy group formed through the reality survival program ''No.Mercy'' under Starship Entertainment. The group is currently composed of six members: Shownu, Minhyuk, Kihyun, Hyungwon, Joohoney ...
, which was formed through
Mnet M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...
's survival show ''No.Mercy'', under
Starship Entertainment Starship Entertainment () is a South Korean entertainment company founded in 2008 and became an independent subsidiary of Kakao Entertainment in 2013. They had been recognized for their contributions to the Hallyu Wave, being home to several ...
in 2015.


Career


2014: Debut and career beginnings

Prior to his debut with
Monsta X Monsta X (; stylized as MONSTA X) is a South Korean boy group formed through the reality survival program ''No.Mercy'' under Starship Entertainment. The group is currently composed of six members: Shownu, Minhyuk, Kihyun, Hyungwon, Joohoney ...
, Joohoney was part of a project group called Nu Boyz (along with #GUN,
Shownu Son Hyun-woo (, born June 18, 1992), better known by his stage name Shownu, is a South Korean singer and dancer. He is the leader of the South Korean boy group Monsta X, which debuted under Starship Entertainment, through Mnet's survival show ...
and
Wonho Won-ho is a Korean masculine given name. Its meaning differs based on the hanja used to write each syllable of the name. There are 35 hanja with the reading "won" and 49 hanja with the reading " ho" on the South Korean government's official list o ...
) formed under
Starship Entertainment Starship Entertainment () is a South Korean entertainment company founded in 2008 and became an independent subsidiary of Kakao Entertainment in 2013. They had been recognized for their contributions to the Hallyu Wave, being home to several ...
in August 2014. The quartet uploaded multiple mixtapes to their company's
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channel and also performed at the opening show of Starship X concert in December 2014. In December 2014, Starship Entertainment and
Mnet M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...
launched a survival program called ''No.Mercy'' and Joohoney was selected along with six other participants (including Shownu and Wonho) as part of the new boy group Monsta X on the last episode of the show.


2015–2016: ''Show Me the Money 4'' and ''Tribe of Hip Hop''

In January 2015, Joohoney released a collaboration track "Coach Me", with
San E Jung San (; born ), more commonly known by his stage name San E (), is a South Korean rapper. He debuted in 2010 under JYP Entertainment, where he was the label's first solo rapper. He left the company in 2013 to sign with hip hop label Brand Ne ...
and
Sistar Sistar (, often stylized as SISTAR) was a South Korean girl group formed in 2010 by Starship Entertainment. The group consisted of Hyolyn, Bora, Soyou and Dasom. They made their official debut with the song " Push Push" on 3 June 2010. Their ...
's
Hyolyn Kim Hyo-jung (; born December 11, 1990), better known by her stage name Hyolyn (효린), is a South Korean singer and songwriter, now under the management of her own self-started production company Bridʒ. She is a former member of the South Kor ...
. Joohoney alongside group member
Kihyun Yoo Ki-hyun (; born November 22, 1993), better known mononymously as Kihyun, is a South Korean singer and songwriter. He is a vocalist in the South Korean boy group Monsta X from Mnet's survival show ''No.Mercy'', which debuted under Starship ...
, participated in the soundtrack for the South Korean drama ''
Orange Marmalade ''Orange Marmalade'' () is a South Korean manhwa series written and illustrated by Seok-woo. It was adapted into a Korean drama, TV series Orange Marmalade (TV series), of the same name in 2015. Plot Vampires were once hunted to extinction, b ...
'' for the song titled "Attractable Woman", which was released in May 2015, and produced by Crazy Park and his team. In June, Joohoney auditioned for the fourth season of Mnet's rap competition TV show '' Show Me the Money''. He reached the third round and was eliminated in a 1-on-1 battle against rapper Lee Hyun-joon, but was later brought back for a second chance where he lost to One. In April 2016, Joohoney was one of the producers for
JTBC JTBC (shortened from ''Joongang Tongyang Broadcasting Company'' (; stylized as jtbc) is a South Korean nationwide pay television network. Its primary shareholder is JoongAng Holdings, with a 25% stake. It was launched on 1 December 2011. JTBC ...
's hip-hop competition show ''
Tribe of Hip Hop ''Tribe of Hip Hop'' () is a 2016 South Korean music show presented by Shin Dong-yup and San E. It airs on JTBC on Fridays at 21:40 (KST). Format It is a show where all 50 contestants must not be professional or underground rappers, or act as ...
'', appearing as the youngest producer on the show.


2017–present: Mixtape releases and other solo activities

In January 2017, Joohoney released a solo music video for the song "Rhythm". In August 2018, Joohoney released his mixtape ''DWTD''. For the release, he released a music video for the track "Red Carpet", then a few months later, in October, he released a second MV, this time for the track "Should I Do". It charted in several countries, including charting at number eight and twenty-two on the weekly ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
''s World Album and
Top Heatseekers Top Heatseekers are "Breaking and Entering" music charts issued weekly by ''Billboard'' magazine. The Heatseekers Albums and the Heatseekers Songs charts were introduced by ''Billboard'' in 1991 with the purpose of highlighting the sales by new an ...
Album charts, respectively. In February 2019, he changed to the stage name Joohoney, from using his given name Jooheon, for English-language activities. In June, Joohoney appeared on ''
Produce X 101 ''Produce X 101'' () is a 2019 South Korean boy group survival reality show on Mnet and the fourth season of the ''Produce 101'' franchise. The public, referred to as "national producers", "produces" a boy band by choosing 11 members among the ...
'' as a guest rap instructor for the trainees' first elimination battle. In January 2020, Joohoney took a temporary break from Monsta X in order to focus on his mental health. He continued promotions again in late March, prior to the release of their Korean EP ''
Fantasia X ''Fantasia X'' (stylized as ''FANTASIA X'') is the eighth extended play by the South Korean boy group Monsta X. It was released by Starship Entertainment and distributed by Kakao M on May 26, 2020. It had seven tracks, with "Fantasia" as the title ...
''. On October 9, Joohoney released his mixtape ''Psyche''. He also pre-released the music video for the track "Intro: Ambition" on October 7, and then released the music video for "Smoky" simultaneous to the release of the mixtape. "Smoky" was described by Daniel Waters of ''
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
'' as an "emo-k-pop crossover", with ''
Teen Vogue ''Teen Vogue'' is an American online publication, formerly in print, launched in January 2003, as a sister publication to ''Vogue (magazine), Vogue'', targeted at teenagers. Like ''Vogue'', it included stories about fashion and celebrities. Since ...
'' describing the chorus as "a sort of angsty rock 'n roll anthem" that both described as "cathartic". On October 21, Joohoney released a music video for the title track "Psyche". In December 2020, Joohoney collaborated with
Lovelyz Lovelyz () is a South Korean girl group formed in 2014 by Woollim Entertainment and is the company's first girl group. The group consists of eight members: Baby Soul, Jiae, Jisoo, Mijoo, Kei, Jin, Sujeong and Yein. Their debut album, '' Girls ...
's
Kei Kei may refer to: People * Kei (given name) * Kei, Cantonese for Ji (surname), Ji(姫) * Kei, Cantonese for Qi (surname), Qi(奇, 祁, 亓) * Shō Kei (1700–1752), king of the Ryūkyū Kingdom * Kei (singer) (born 1995), stage name of South Kor ...
on the OST "Ride or Die" for the drama '' Run On''. The song was released on December 23. In May 2021, Joohoney featured on the remake of the song "If You Love Me" by
NS Yoon-G Kim Yoon-ji ( English name: Christine Kim; Hangul: 김윤지) is a Korean-American singer in South Korea. She performs under the stage name NS Yoon-G (Hangul: NS윤지) and debuted in 2009 with the digital single "Head Hurts" under JTM Enterta ...
, originally released in 2012 with a feature by
Jay Park Jay Park ( Korean name: Park Jae-beom (Hangul: 박재범; Hanja: 朴載範); born April 25, 1987) is an American rapper, singer-songwriter, record producer, dancer and entrepreneur of based in South Korea. He is a member of the Seattle-based ...
. On August 5, MBC's ''
Idol Radio ''Idol Radio'' () is a South Korean radio show created by MBC Radio specially for idols. It is listenable through MBC Standard FM and watchable through formerly Naver V Live and currently Universe. The episodes are also available on the radio s ...
'' announced its second season, with Joohoney as a DJ for the show, alongside group member
Hyungwon Chae Hyung-won (, born January 15, 1994), mononymously as Hyungwon, is a South Korean singer, dancer, actor, model, DJ, songwriter, and producer. In 2015, he debuted in the South Korean boy group Monsta X, through the Mnet's survival show ''No ...
. The first episode aired on August 9, with the show streaming weekly through
Universe The universe is all of space and time and their contents, including planets, stars, galaxies, and all other forms of matter and energy. The Big Bang theory is the prevailing cosmological description of the development of the universe. Acc ...
and airing on MBC Radio. In September, Joohoney appeared on the MU:PLY's ''Muziekwang Company'' as Kikwang's manager. It was a mockumentary web program that follows their journey as they open their own music agency. Muzie plays the company's CEO and top producer, while Kikwang plays a solo artist signed to the label. In April 2022, Joohoney tested positive for
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was COVID-19 pandemic in Hubei, identified in Wuhan, China, in December ...
. On October 14, Joohoney attended the 2023 S/S Seoul Fashion Week's Beyond Closet show organized by fashion designer Ko Tae-yong, held at Dongdaemun Design Plaza (DDP) in Seoul. On October 20, he also performed for MBC's ''Idol Radio''s first overseas concert Idol Radio Live in Tokyo, alongside group member Hyungwon and Got7's Youngjae, with several other artists, held at Tokyo Garden Theater in
Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...
. On November 21, Starship Entertainment confirmed that Joohoney will make his acting debut through the
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...
original film ''K-Pop: Lost in America'', which revolves around the story of a Korean boy group that heads to New York for its debut but ends up stranded in Texas with no money and mobile phones, and will be helmed by famous Korean film director
Yoon Je-kyoon Yoon Je-kyun (born 1969) is a South Korean film director . His debut ''My Boss, My Hero'' is about a gangster who is sent back to school, while ''Sex Is Zero'' has been compared with '' American Pie''. However, his disaster movie '' Haeundae'' ...
who directed '' Haeundae'' and ''
The Negotiation "The Negotiation" (originally titled "Labor Negotiation") is the nineteenth episode of the third season of the American comedy television series ''The Office'', and the show's forty-seventh episode overall. The series depicts the everyday lives ...
'', with filming in the U.S. starting from March to June 2023.


Public image and impact

Joohoney has been attracting attention from global fans with his extraordinary producing ability, starting from their debut album up until now. He proved his outstanding musical ability by participating in the production of his first title track in 2021, earning a nomination from one of the most influential music awards in the United States. He strengthened his presence by featuring various artists, as well as active activities between groups and individuals, and developed his own unique world of music through his mixtapes. Joohoney is also showing versatility as a member for the team's "aegyo" and "anti-war charm", and has expanded his activities in various fields, including being selected as a DJ and as an exclusive model for various brands. Upon his limitless growth, he had established himself as an "all-rounder artist" with vocals, rap, and even producing. According to Born Champ's CEO Bae Sang-in, there is a significant increase in sales, thanks to strengthening marketing, including the selection of Monsta X's Joohoney as a brand model. Starting with the 2022 S/S season, the brand, which has presented a collection of perfect chemistry for each season with Joohoney, is expected to increase its performance by 30-40% compared to the previous year. Their winter collection, unveiled on October 6, as soon as it was released, the main product became the number one product in Musinsa. They lined up the rankings throughout the opening day, causing an explosive response. When launching a new collection on his birthday, he caught both issues and sales. Joohoney started producing and working on external songs, for then label mates
Boyfriend A boyfriend is a male friend or acquaintance, often specifying a regular male companion with whom a person is romantically or sexually involved. A boyfriend can also be called an admirer, beau, suitor and sweetheart. The analogous female ...
's lead single "Star", from the group's fifth EP ''Never End'', as well as songs for
Mad Clown Jo Dong-rim ( ko, 조동림; born March 25, 1985), better known by the stage name Mad Clown ( ko, 매드클라운), is a South Korean rapper, songwriter, and record producer. He debuted with the single "Luv Sickness" in 2008 and released his fi ...
. He also featured and produced the song "Ongsimi", for fellow group member Minhyuk. Joohoney also composed, wrote, and arranged the song "Jumper", for his label mate
Cravity Cravity () is a South Korean boy band formed by Starship Entertainment. The group is composed of nine members: Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin. They debuted on April 14, 2020, with their extended p ...
, from the group's debut EP '' Season 1. Hideout: Remember Who We Are''.


Other ventures


Endorsements

In July 2021, Joohoney was selected as an exclusive model of the Korean SPA brand SPAO's F/W season, in collaboration with the Korean brands and customers' lifestyle platform Musinsa. In February 2022, he became one of the faces of the Korean cosmetic and skincare brand Olive Young's Vegan Beauty campaign, alongside group member Minhyuk and labelmate Ive's Liz. In March, Joohoney became the new face of the Korean street casual brand Born Champs, unveiling the 2022 spring collection through SNS.


Philanthropy

In October 2021, Joohoney donated 00,000 through the idol fandom community service My Favorite Idol, on the occasion of his birthday on October 6. It will be delivered to the Miral Welfare Foundation and used as a fund for the disabled who are isolated due to COVID-19. He appeared on the cover of the ''Korean Beauty Magazine''s November issue, published by Public News, that also spreads Hallyu culture to the world and introduces fashion, beauty and life that Koreans love, with all proceeds from sales of the magazine will also be donated to the Korea Social Contribution Association, and 100% will be used for the development of Hallyu culture and the underprivileged.


Discography


Mixtapes


Singles


As lead artist


As featured artist


Collaborative singles


Soundtrack appearances


Other appearances


Music videos


Songwriting


Filmography


Film


Television shows


Radio shows


Web shows


References


External links

{{Authority control 1994 births Living people People from Seoul Male actors from Seoul Rappers from Seoul Singers from Seoul English-language singers from South Korea Japanese-language singers of South Korea Starship Entertainment artists South Korean male idols South Korean male rappers South Korean pop singers South Korean singer-songwriters Show Me the Money (South Korean TV series) contestants Monsta X members Weekly Idol members South Korean hip hop record producers South Korean male singer-songwriters