Jonathan Koon
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Jonathan Koon is a Chinese American entrepreneur, artist, and fashion designer who became a self-made
millionaire A millionaire is an individual whose net worth or wealth is equal to or exceeds one million units of currency. Depending on the currency, a certain level of prestige is associated with being a millionaire. In countries that use the short scal ...
at the age of 16.


Early career

Koon was born in 1983 in the
Borough A borough is an administrative division in various English-speaking countries. In principle, the term ''borough'' designates a self-governing walled town, although in practice, official use of the term varies widely. History In the Middle A ...
of
Queens Queens is a borough of New York City, coextensive with Queens County, in the U.S. state of New York. Located on Long Island, it is the largest New York City borough by area. It is bordered by the borough of Brooklyn at the western tip of Long ...
in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
, the only child of immigrant parents from
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
. In 1998, while attending Stuyvesant High School, Koon launched Extreme Performance Motorsports, a company that imported
car tuning Car tuning is the modification of a car to optimise it for a different set of performance requirements from those it was originally designed to meet. Most commonly this is higher engine performance and dynamic handling characteristics but cars ...
accessories from Asia. By age 16, Koon had opened wholesale accounts with Asian auto distributors importing custom body kits, aftermarket wheels and rims, stereo systems, and other specialized accessories. In ''Bloomberg Businessweek Magazine'', Koon describes the import movement and culture to "a virus that spread." Koon's business became one of the main suppliers of ''
Pimp My Ride ''Pimp My Ride'' is an American television series produced by MTV and hosted by rapper Xzibit, which ran for six seasons on MTV from 2004 to 2007. In each episode, a car in poor condition is both restored and customized. The work on the show ...
''. Koon closed down his business while studying at
Georgetown University Georgetown University is a private university, private research university in the Georgetown (Washington, D.C.), Georgetown neighborhood of Washington, D.C. Founded by Bishop John Carroll (archbishop of Baltimore), John Carroll in 1789 as Georg ...
. He graduated with a degree in international business and management. In 2004 he re-entered business and patented car accessories like cell phone holders and air ionizers that became a success among record label executives and rappers. His move from resale to overseas manufacturing also led to contacts with garments manufacturing. He established Koon Enterprises, which manufactures headwear for the brands
Rocawear Rocawear (Stylized Roc-A-Wear) is an American Clothing Brand founded in 1999 by Roc-A-Fella Records Co-Founders Damon Dash and Shawn "Jay-Z" Carter. The brand has had annual sales of $700 million. Rocawear expanded through licensing to sell aff ...
,
Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a producti ...
,
Costco Costco Wholesale Corporation (Trade name, doing business as Costco Wholesale and also known simply as Costco) is an American multinational corporation which operates a chain of membership-only Big-box store, big-box retail stores (warehouse c ...
and Federated Private Label, among others.


Fashion Design


8732

In 2008, Koon purchased street wear brand 8732 from Jay-Z at ROC Apparel Group. With platinum recording artist
Young Jeezy Jay Wayne Jenkins (born September 28, 1977), known by his stage name Jeezy (or Young Jeezy), is an American rapper. Signing to Def Jam Recordings in 2004, his major label debut, '' Let's Get It: Thug Motivation 101'', was released the followin ...
, and premier streetwear designer Kwende Waller, he started Young Jeezy 8732 Apparel Ltd, which had over $40 million in annual sales, becoming one of the three top-selling street wear brands in the U.S. The clothing company now falls under the umbrella of Tykoon Brand Holdings, which is based in his native Queens, N.Y. The 27-person, privately held company, Koon claims, is worth $80 million.


Domenico Vacca

In 2010, Jon Koon's partnered with designer Domenico Vacca, to create the line "Domenico Vacca Denim". David Lipke, writing for
Women's Wear Daily ''Women's Wear Daily'' (also known as ''WWD'') is a fashion-industry trade journal often referred to as the "Bible of fashion". Horyn, Cathy"Breaking Fashion News With a Provocative Edge" ''The New York Times''. (August 20, 1999). It provides inf ...
, said the partnership combined Vacca's client base with Koon's expertise in sportswear manufacturing.


Private Stock

In April 2013, Koon launched Private Stock, a clothing label and store at 76 Wooster Street, formerly the home and studio of
Andy Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the Art movement, visual art movement known as pop art. His works explore th ...
.
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
lauded the store's design, saying that due to Koon's showmanship it "is worth exploring because it is so over the top." On June 7, 2013, Koon's flagship was named "New York's Most Extravagant Store" by Refinery29.


Haculla

In January 2015, Koon as the owner of the Haculla street wear brand, along with New York City Artist, Harif Guzman, collaborated with British streetwear label Trapstar to launch an exclusive "Haculla X Trapstar Redline" collection for
Harvey Nichols Harvey Nichols is a British luxury department store chain founded in 1831, at its flagship store in Knightsbridge, London. It sells designer fashion collections for men and women, fashion accessories, beauty products, fine wines and luxury f ...
.


Private life

Koon owns an extensive clothing collection, comprising more than 2,000 pairs of jeans.


The Big Egg Hunt

In 2014, Koon partnered with the Fabergé Big Egg Hunt in New York City, which played host to the world's biggest egg hunt. Over 200 egg sculptures, each individually created by the world's leading artists, and designers were displayed across the city for three weeks. The hunt was sponsored by Fabergé, which raised money for children in New York City through Agnes Gund's Studio in a School, and conservation efforts through Mark Shand's Elephant Family, saving the endangered Asian elephant and its habitat. For Koon's egg, "The Golden Child Egg" was created over several stages: Two exquisite Chinese antique vases from the mid-20th century were acquired from China and then shattered and carefully re-fractured. The 30"x 22" fiberglass white egg was first hand gilded with 24k gold-leaf and afterwards in-laid with the broken porcelain pieces from two Chinese antique vases from the mid-20th century, matching the edges of the irregular cracks and mosaicked, positioning each piece equidistant from each other so that the gold would glimmer through the crack lines. "The Golden Child" egg embodied a melding of both the past and future, culture and art form. Koon's egg is a mathematical illusion that not only reflects his personality and aesthetic philosophy, but also shines light on his culture and background through the use of existing original antique pieces transformed into a new form and perspective. "The Golden Child Egg" was chosen to be one of 20 selected creations auctioned at Sotheby's on April 22, 2014....


See also

*
Chinese Americans in New York City The New York metropolitan area is home to the largest and most prominent ethnic Chinese population outside of Asia, hosting Chinese populations representing all 34 provincial-level administrative units of China. The Chinese American population ...


References


Additional sources

* * * * {{DEFAULTSORT:Koon, Jonathan 1983 births Living people American people of Hong Kong descent American fashion designers of Chinese descent American fashion designers American fashion businesspeople People from Queens, New York