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Jonathan Hoefler (; born August 22, 1970) is an American typeface designer. Hoefler founded the Hoefler Type Foundry in 1989, a
type foundry A type foundry is a company that designs or distributes typefaces. Before digital typography, type foundries manufactured and sold metal and wood typefaces for hand typesetting, and matrices for line-casting machines like the Linotype and Mono ...
in New York.


Early life

Jonathan Hoefler was born on August 22, 1970, in New York City to Doreen Benjamin and Charles Hoefler, a theatrical set designer and producer. Growing up, it was the Gill Sans text on boxes of custard that drew him to typography design. He is largely self-taught, and worked with magazine art director
Roger Black Roger Anthony Black MBE (born 31 March 1966) is a retired English athlete who competed internationally for Great Britain and England. During his athletics career, he won individual silver medals in the 400 metres sprint at both the Olympic Ga ...
prior to forming the Hoefler Type Foundry in 1989.


Career

Hoefler's Champion Gothic was inspired by 19th century wood type. It was commissioned for ''Sports Illustrated'' shortly after founding the company in 1989. In 1997, his path crossed with type designer
Tobias Frere-Jones Tobias Frere-Jones (born Tobias Edgar Mallory Jones; August 28, 1970) is an American type designer who works in New York City. He operates the company Frere-Jones Type and teaches typeface design at the Yale School of Art MFA program. Among his ty ...
when both were trying to purchase German type foundry catalogs. In 1999, Hoefler began working with Frere-Jones, and from 2005–2014 the company operated under the name
Hoefler & Frere-Jones Hoefler&Co. (H&Co) is a digital type foundry (font design studio) in Woburn, Massachusetts (formerly New York City), founded by type designer Jonathan Hoefler. H&Co designs typefaces for clients and for retail on its website. The company was foun ...
as a partnership. In 2000, the firm, under Frere-Jones' direction, designed its ubiquitous Gotham typeface for ''GQ'' magazine and received wide recognition for their work and in the last 20 years is one of the most successful typefaces. Hoefler's process when designing typefaces begins with research into historical records and then utilize the programming language
Python Python may refer to: Snakes * Pythonidae, a family of nonvenomous snakes found in Africa, Asia, and Australia ** ''Python'' (genus), a genus of Pythonidae found in Africa and Asia * Python (mythology), a mythical serpent Computing * Python (pro ...
to automate repetitive tasks. Their typefaces are systematic and logical and incorporate specific features based on their research. Hoefler has designed original typefaces for ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'', ''
Harper’s Bazaar ''Harper's Bazaar'' is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ''Harper's Bazar''. ''Harper's Bazaar'' is published by Hearst and considers itself to be the st ...
'', ''
The New York Times Magazine ''The New York Times Magazine'' is an American Sunday magazine Supplement (publishing), supplement included with the Sunday edition of ''The New York Times''. It features articles longer than those typically in the newspaper and has attracted man ...
'', ''
Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twic ...
'', and ''
Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentlema ...
'' and several institutional clients, including the
Solomon R. Guggenheim Museum The Solomon R. Guggenheim Museum, often referred to as The Guggenheim, is an art museum at 1071 Fifth Avenue on the corner of East 89th Street on the Upper East Side of Manhattan in New York City. It is the permanent home of a continuously exp ...
and alternative band
They Might Be Giants They Might Be Giants (often abbreviated as TMBG) is an American alternative rock band formed in 1982 by John Flansburgh and John Linnell. During TMBG's early years, Flansburgh and Linnell frequently performed as a duo, often accompanied by a d ...
. Perhaps his best-known work is the
Hoefler Text Hoefler Text is an old-style serif font by Jonathan Hoefler and released by Apple Computer Inc. (now Apple Inc.) in 1991 to showcase advanced type technologies. Intended as a versatile font that is suitable for body text, it takes cues from a r ...
family of typefaces, designed for
Apple Computer Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...
and now appearing as part of the Macintosh operating system. He also designed the current
wordmark __notoc__ A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Examples can be found in the graphic iden ...
of
the Church of Jesus Christ of Latter-day Saints The Church of Jesus Christ of Latter-day Saints, informally known as the LDS Church or Mormon Church, is a Nontrinitarianism, nontrinitarian Christianity, Christian church that considers itself to be the Restorationism, restoration of the ...
. In January 2014, Frere-Jones sued Hoefler for $20 million in the New York Supreme Court accusing him of scamming Frere-Jones. Frere-Jones claimed that in 1999, Hoefler agreed to a verbal 50-50 partnership that was legally binding. In light of the lawsuit, Hoefler changed the name back to Hoefler & Co claiming Frere-Jones had only been an employee, citing an agreement that they were not partners but “independent entities" and asked the court to dismiss the case. Fans of the foundry were shocked by the news of the lawsuit. A settlement was subsequently filed in September 2014. On September 15, 2021,
Monotype Monotyping is a type of printmaking made by drawing or painting on a smooth, non-absorbent surface. The surface, or matrix, was historically a copper etching plate, but in contemporary work it can vary from zinc or glass to acrylic glass. The ...
announced the acquisition of Hoefler & Co. and its font assets. Jonathan Hoefler also announced his intention to retire from the company.


Awards and recognition

In 1995, Hoefler was named one of the forty most influential designers in America by ''I.D.'' magazine, and in 2002, the Association Typographique Internationale (
ATypI The ATypI () or Association Typographique Internationale (the International Typography Association) is an international non-profit organisation dedicated to typography and type design. The primary activity of the association is an annual fall confe ...
) presented him with its most prestigious award, the Prix Charles Peignot for outstanding contributions to type design. Hoefler's work is part of the
Cooper-Hewitt, National Design Museum Cooper Hewitt, Smithsonian Design Museum is a design museum housed within the Andrew Carnegie Mansion in Manhattan, New York City, along the Upper East Side's Museum Mile. It is one of 19 museums that fall under the wing of the Smithsonian Ins ...
's permanent collection. In 2011, the
Museum of Modern Art The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues. It plays a major role in developing and collecting modern art, and is often identified as one of ...
acquired two of Hoefler's typefaces: Mercury, and HTF Didot. In 2013, Hoefler was awarded an
AIGA Medal Following is a list of AIGA medalists who have been awarded the American Institute of Graphic Arts medal. On its website, AIGA says "The medal of the AIGA, the most distinguished in the field, is awarded to individuals in recognition of their ex ...
along with Frere-Jones for "their contributions to the typographic landscape through impeccable craftsmanship, skilled historical reference and insightful vernacular considerations."


Typefaces

Jonathan Hoefler's typefaces include:


Notes


References


HoeflerCo.
*Friedl, Frederich, Nicholas Ott and Bernard Stein. ''Typography: An Encyclopedic Survey of Type Design and Techniques Through History.'' Black Dog & Leventhal: 1998. . *Macmillan, Neil. ''An A–Z of Type Designers.'' Yale University Press: 2006. . *“The I.D. Forty,” ''I.D.'' magazine, Jan/Feb 1995. {{DEFAULTSORT:Hoefler, Jonathan American typographers and type designers 1970 births Living people American graphic designers AIGA medalists